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Demzilla
DataMart and Demzilla were databases that were rolled out by the United States Democratic Party from 2002. By 2004, Datamart contained information on 166 million registered voters, and with input from public voter information and consumer data from data mining companies a single entry might have 200 to 400 items of information. Demzilla was a smaller database used for fundraising and organization volunteers, it includes the names and information persons or groups the DNC does business with, and those who are donors to the Democratic party, it also includes volunteers, activists, local and state party leaders, and members of the press. The goal was to aggregate and analyze voter and public information data in order to target Democratic voters as part of their national GOTV effort as well as fund raising campaigns. This data was also available to Senatorial and Congressional candidates as well as other party members. The Republican Party had a similar project, the Voter Vault, star ...
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Voter Vault
The Voter Vault is a database of voters in the United States used by the Republican Party (United States), Republican Party. Construction started in the 1990s, and it was first used in 2002. By 2004 it had about 168 million entries. By around 2019 it had been renamed GOP Data Center. The Democratic Party (United States), Democratic Party equivalent database is Demzilla. See also * Cambridge Analytica * Catalist * Civis Analytics * Data dredging * Get out the vote * Herd behaviour * Right-wing politics * Predictive analytics * Psychographic * Timshel (company), Timshel References External links "GOP Voter Vault shipped overseas" from PC World, 2004
Political campaigns Republican Party (United States) Databases in the United States Voter databases {{US-poli-stub ...
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Democratic Party (United States)
The Democratic Party is one of the two major contemporary political parties in the United States. Founded in 1828, it was predominantly built by Martin Van Buren, who assembled a wide cadre of politicians in every state behind war hero Andrew Jackson, making it the world's oldest active political party.M. Philip Lucas, "Martin Van Buren as Party Leader and at Andrew Jackson's Right Hand." in ''A Companion to the Antebellum Presidents 1837–1861'' (2014): 107–129."The Democratic Party, founded in 1828, is the world's oldest political party" states Its main political rival has been the Republican Party since the 1850s. The party is a big tent, and though it is often described as liberal, it is less ideologically uniform than the Republican Party (with major individuals within it frequently holding widely different political views) due to the broader list of unique voting blocs that compose it. The historical predecessor of the Democratic Party is considered to be th ...
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Get Out The Vote
"Get out the vote" or "getting out the vote" (GOTV) describes efforts aimed at increasing the voter turnout in elections. In countries that do not have or enforce compulsory voting, voter turnout can be low, sometimes even below a third of the eligible voter pool. GOTV efforts typically attempt to register voters, then get them to vote, by absentee ballot, early voting or election day voting. GOTV is generally not required for elections when there are effective compulsory voting systems in place, other than perhaps to register first time voters. There are two types of GOTV efforts. The first type is general voter registration campaigns and encouragement to vote, conducted by electoral authorities or nonpartisan organizations. The second type is partisan work targeted at potential voters who are likely to vote a particular way. For partisans it may be easier and more cost effective to encourage voting by a hundred supporters who did not vote in the past, than it is to convince f ...
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Cambridge Analytica
Cambridge Analytica Ltd (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO. The well-connected founders had contact with, among others, the Conservative Party, the British royal family and the British military. The firm maintained offices in London, New York City, and Washington, DC. The company closed operations in 2018 in the course of the Facebook–Cambridge Analytica data scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist. History Cambridge Analytica was established as a subsidiary of the private intelligence company SCL Group that was active in military and political arenas. The men who ran C ...
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Catalist
Catalist is a for-profit corporation based in Washington, D.C., that operates a voter database and works for progressive causes. History Catalist was founded as Data Warehouse, LLC. Catalist's first CEO was Laura Quinn, a former economic policy advisor in the U.S. Senate and Deputy Chief of Staff for Vice President Al Gore. In August 2016, Catalist analyzed records from 10 battleground states through June and found a major influx of new voters, majority-white, were responsible for the record-breaking turnout in the Republican primaries. After the 2020 election, Catalist published an analysis of turnout and votes among various demographic groups that contributed to the Biden / Harris ticket's victory. During the 2008 U.S. presidential campaign, Catalist served as the principal repository of Democratic data, working with over 90 liberal groups including the Service Employees International Union, the Democratic National Committee, and the 2008 Barack Obama presidential campaign. ...
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Civis Analytics
Civis Analytics is a US data science software and consultancy company founded by Dan Wagner in 2013, with backing by Eric Schmidt. Wagner had served as the Chief Analytics Officer for Barack Obama's 2012 re-election campaign. Civis Analytics helps businesses "understand their data, use that data to make predictions, and get recommendations on what steps to take next". Civis works with Fortune 500 companies and the country's largest organizations, including Verizon, Airbnb, Discovery, FEMA, Boeing and the American Red Cross. In 2020, the company faced controversy for firing employee David Shor after he tweeted a short summary of an academic paper by Omar Wasow, a black political scientist at Princeton University. Wasow's study contended that nonviolent protests had historically been more effective at driving political change than violent protests, which led some critics to argue that Shor's tweet could be interpreted as criticism of the Black Lives Matter movement. After the ...
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Data Dredging
Data dredging (also known as data snooping or ''p''-hacking) is the misuse of data analysis to find patterns in data that can be presented as statistically significant, thus dramatically increasing and understating the risk of false positives. This is done by performing many statistical tests on the data and only reporting those that come back with significant results. The process of data dredging involves testing multiple hypotheses using a single data set by exhaustively searching—perhaps for combinations of variables that might show a correlation, and perhaps for groups of cases or observations that show differences in their mean or in their breakdown by some other variable. Conventional tests of statistical significance are based on the probability that a particular result would arise if chance alone were at work, and necessarily accept some risk of mistaken conclusions of a certain type (mistaken rejections of the null hypothesis). This level of risk is called the ''s ...
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Herd Behaviour
Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds, packs, bird flocks, fish schools and so on, as well as in humans. Voting, demonstrations, riots, general strikes, sporting events, religious gatherings, everyday decision-making, judgement and opinion-forming, are all forms of human-based herd behavior. Raafat, Chater and Frith proposed an integrated approach to herding, describing two key issues, the mechanisms of transmission of thoughts or behavior between individuals and the patterns of connections between them. They suggested that bringing together diverse theoretical approaches of herding behavior illuminates the applicability of the concept to many domains, ranging from cognitive neuroscience to economics. Animal behavior A group of animals fleeing from a predator shows the nature of herd behavior, for example in 1971, in the oft cited article "Geometry For The Selfish Her ...
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Left-wing Politics
Left-wing politics describes the range of Ideology#Political%20ideologies, political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically involve a concern for those in society whom its adherents perceive as disadvantaged relative to others as well as a belief that there are unjustified inequalities that need to be reduced or abolished. Left-wing politics are also associated with popular or state control of major political and economic institutions. According to emeritus professor of economics Barry Clark, left-wing supporters "claim that human development flourishes when individuals engage in cooperative, mutually respectful relations that can thrive only when excessive differences in status, power, and wealth are eliminated." Within the left–right political spectrum, ''Left'' and ''right-wing politics, Right'' were coined during the French Revolution, referring to the seat ...
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Predictive Analytics
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision-making for candidate transactions. The defining functional effect of these technical approaches is that predictive analytics provides a predictive score (probability) for each individual (customer, employee, healthcare patient, product SKU, vehicle, component, machine, or other organizational unit) in order to determine, inform, or influence organizational processes that pertain across large numbers of individuals, such as in marketing, credit risk assessment, fraud detecti ...
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Psychographic
Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics are applied to the study of cognitive attributes such as attitudes, interests, opinions, and belief, as well as the study of overt behavior (e.g., activities). Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes called firmographic variables), such as industry, number of employ ...
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