DataMart and Demzilla were databases that were rolled out by the United States
Democratic Party Democratic Party most often refers to:
*Democratic Party (United States)
Democratic Party and similar terms may also refer to:
Active parties Africa
*Botswana Democratic Party
*Democratic Party of Equatorial Guinea
*Gabonese Democratic Party
*Demo ...
from 2002. By 2004, Datamart contained information on 166 million registered voters, and with input from public voter information and consumer data from data mining companies a single entry might have 200 to 400 items of information. Demzilla was a smaller database used for fundraising and organization volunteers, it includes the names and information persons or groups the DNC does business with, and those who are donors to the Democratic party, it also includes volunteers, activists, local and state party leaders, and members of the press.
The goal was to aggregate and analyze voter and public information data in order to target Democratic voters as part of their national
GOTV
GOtv Africa is a pay television terrestrial service in sub-Saharan Africa owned by broadcaster MultiChoice. It mainly consists of African and international programming.
History
The terrestrial TV service was founded in October 2011 by MultiCho ...
effort as well as fund raising campaigns. This data was also available to Senatorial and Congressional candidates as well as other party members.
The Republican Party had a similar project, the
Voter Vault The Voter Vault is a database of voters in the United States used by the Republican Party (United States), Republican Party. Construction started in the 1990s, and it was first used in 2002. By 2004 it had about 168 million entries. By around 2019 ...
, started in the 1990s.
See also
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Cambridge Analytica
Cambridge Analytica Ltd (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the private intelli ...
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Catalist
Catalist is a for-profit corporation based in Washington, D.C., that operates a voter database and works for progressive causes.
History
Catalist was founded as Data Warehouse, LLC. Catalist's first CEO was Laura Quinn, a former economic policy a ...
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Civis Analytics
Civis Analytics is a US data science software and consultancy company founded by Dan Wagner in 2013, with backing by Eric Schmidt. Wagner had served as the Chief Analytics Officer for Barack Obama's 2012 re-election campaign.
Civis Analytics ...
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Data dredging
Data dredging (also known as data snooping or ''p''-hacking) is the misuse of data analysis to find patterns in data that can be presented as statistically significant, thus dramatically increasing and understating the risk of false positives. ...
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Get out the vote
"Get out the vote" or "getting out the vote" (GOTV) describes efforts aimed at increasing the voter turnout in elections. In countries that do not have or enforce compulsory voting, voter turnout can be low, sometimes even below a third of the ...
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Herd behaviour
Herd behavior is the behavior of individuals in a group acting collectively without centralized direction. Herd behavior occurs in animals in herds, packs, bird flocks, fish schools and so on, as well as in humans. Voting, demonstrations, riots ...
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Left-wing politics
Left-wing politics describes the range of Ideology#Political%20ideologies, political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy. Left-wing politics typically in ...
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Predictive analytics
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events.
In business ...
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Psychographic
Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to ...
References
External links
"GOP Voter Vault shipped overseas" from PC World, 2004Wonkette article on Demzilla.
Political campaigns
Democratic Party (United States)
Databases in the United States
Voter databases
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