Demand Patterns
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Demand Patterns
{{unreferenced, date=October 2012 Demand is not a controllable factor; under every situation in different industries, varying demand situations might be encountered. Through demand management Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services. This can be at macro-levels as in economics and at micro-levels within individual organizations. For example, at macro-leve ... it is possible to manipulate the demand in your favor. Most organizations in the beginning face varying demand situations which may not even be favorable to them. Different types of demand situations Negative demand: If the market response to a product is negative, it shows that people are not aware of the features of the service and the benefits offered. Under such circumstances, the marketing unit of a service firm has to understand the psyche of the potential buyers and find out the prime reason for the rejection of the service. For example: ...
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Demand
In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item is a function of an item's perceived necessity, price, perceived quality, convenience, available alternatives, purchasers' disposable income and tastes, and many other options. Factors influencing demand Innumerable factors and circumstances affect a consumer's willingness or to buy a good. Some of the common factors are: The price of the commodity: The basic demand relationship is between potential prices of a good and the quantities that would be purchased at those prices. Generally, the relationship is negative, meaning that an increase in price will induce a decrease in the quantity demanded. This negative relationship is embodied in the downward slope of the consumer demand curve. The assumption of a negative relationship is reaso ...
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Demand Management
Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services. This can be at macro-levels as in economics and at micro-levels within individual organizations. For example, at macro-levels, a government may influence interest rates to regulate financial demand. At the micro-level, a cellular service provider may provide free night and weekend use to reduce demand during peak hours. Demand management has a defined set of processes, capabilities and recommended behaviors for companies that produce goods and services. Consumer electronics and goods companies often lead in the application of demand management practices to their demand chains; demand management outcomes are a reflection of policies and programs to influence demand as well as competition and options available to users and consumers. Effective demand management follows the concept of a "closed loop" where feedback from the results of the demand plans is fed b ...
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Differentiated Service
{{for, the network traffic classification system, Differentiated services Differentiated service is a design pattern for business services and software, in which the service varies automatically according to the identity of the consumer and/or the context in which the service is used. Sometimes known as smart service or context-aware service. Concept Differentiated service is extensively covered in a few narrow technical areas, such as telecoms networks and internet (see Differentiated services). It is also mentioned in some marketing sources, with reference to customer segmentation. But the general principle of service differentiation extends far beyond these domains, and it is one of the mechanisms for implementing flexibility in a service-oriented architecture (SOA). Various dimensions of the service can be differentiated, including: *Information quality. For example, an information service providing stock prices may offer real-time prices to selected users, and 15-minute-dela ...
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