David Gray (director)
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David Gray (director)
David Gray is an American filmmaker, commercial director, and former creative director at Goodby, Silverstein & Partners and BBDO. He has worked with numerous brands including Nike, Visa, American Express, Microsoft, FedEX, Time Warner, Showtime, Volkswagen, and GEICO. Life and career Gray grew up in Rochester, NY and graduated cum laude from Syracuse University. He was an art director at Saatchi & Saatchi in New York City and worked on various packaged goods like Tide, Cascade, and General Mills cereals. At BBDO, Gray was promoted to creative director on their Snickers account and co-created the award winning "Not going anywhere for a while?" campaign. His work was honored as Campaign of the Year by AdWeek and Commercial of the Year by Advertising Age. In 1997, BBDO was named Agency of the Year at the Cannes Lions International Festival of Creativity in large part due to the success of Gray's campaign. In 1997, Gray joined Goodby, Silverstein & Partners as creative director ...
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Rochester, New York
Rochester () is a City (New York), city in the U.S. state of New York (state), New York, the county seat, seat of Monroe County, New York, Monroe County, and the fourth-most populous in the state after New York City, Buffalo, New York, Buffalo, and Yonkers, New York, Yonkers, with a population of 211,328 at the 2020 United States census. Located in Western New York, the city of Rochester forms the core of a larger Rochester metropolitan area, New York, metropolitan area with a population of 1 million people, across six counties. The city was one of the United States' first boomtowns, initially due to the fertile Genesee River Valley, which gave rise to numerous flour mills, and then as a manufacturing center, which spurred further rapid population growth. Rochester rose to prominence as the birthplace and home of some of America's most iconic companies, in particular Eastman Kodak, Xerox, and Bausch & Lomb (along with Wegmans, Gannett, Paychex, Western Union, French's, Cons ...
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Saatchi & Saatchi
Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi & Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice (now Lord Saatchi) and Charles in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born in London in 1967 as the creative consultancy CramerSaatchi. The consultanc ...
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Year Of Birth Missing (living People)
A year or annus is the orbital period of a planetary body, for example, the Earth, moving in its orbit around the Sun. Due to the Earth's axial tilt, the course of a year sees the passing of the seasons, marked by change in weather, the hours of daylight, and, consequently, vegetation and soil fertility. In temperate and subpolar regions around the planet, four seasons are generally recognized: spring, summer, autumn and winter. In tropical and subtropical regions, several geographical sectors do not present defined seasons; but in the seasonal tropics, the annual wet and dry seasons are recognized and tracked. A calendar year is an approximation of the number of days of the Earth's orbital period, as counted in a given calendar. The Gregorian calendar, or modern calendar, presents its calendar year to be either a common year of 365 days or a leap year of 366 days, as do the Julian calendars. For the Gregorian calendar, the average length of the calendar year (the ...
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Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with an estim ...
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Directors Guild Of America
The Directors Guild of America (DGA) is an entertainment guild that represents the interests of film and television directors in the United States motion picture industry and abroad. Founded as the Screen Directors Guild in 1936, the group merged with the Radio and Television Directors Guild in 1960 to become the modern Directors Guild of America. Overview As a union that seeks to organize an individual profession, rather than multiple professions across an industry, the DGA is a craft union. It represents directors and members of the directorial team (assistant directors, unit production managers, stage managers, associate directors, production associates, and location managers (in New York and Chicago)); that representation includes all sorts of media, such as film, television, documentaries, news, sports, commercials and new media. The guild has various training programs whereby successful applicants are placed in various productions and can gain experience working in the ...
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Hungry Man Productions
Hungry Man Productions is an international commercial marketing and production company. The organization has been voted by Creativity Online to be one of the top five commercial production companies in the world. It is also the only production company to be ranked within the top ten at the Cannes Advertising Festival's Palme d'Or for over ten consecutive years. The organization has created well over 50 Super Bowl commercials over a ten-year period. History Hungry Man Productions was started in 1997, by Hank Perlman and Bryan Buckley. The pair first collaborated on ESPN's "This is ''SportsCenter''" campaign, which was named as one of the Top 10 Commercial Campaigns of the 20th century by ''TV Guide''. The campaign was originally created by Perlman and directed by Buckley (along with Frank Todaro). , the organization is headquartered in New York City and has additional offices in Los Angeles, São Paulo, Rio de Janeiro, and London London is the capital and largest city of ...
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Super Bowl Commercials
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content. The phenomenon of Super Bowl commercials is a result of the game's extremely high viewership and wide demographic reach. Super Bowl games have frequently been among the United States' most-watched television broadcasts, with Nielsen having estimated ...
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E*Trade Financial Corp
E-Trade Financial Corporation (stylized as E*TRADE) is a financial services subsidiary of Morgan Stanley, which offers an electronic trading platform to trade financial assets. The company receives revenue from interest income on margin balances, commissions for order execution, payment for order flow, and management services. The company has 30 branches. History In 1982, William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California, with $15,000 in capital. In 1991, Porter and Newcomb founded E-Trade Securities, Inc., with several hundred thousand dollars of startup capital from TradePlus. E-Trade offered its trading services via America Online and Compuserve. In 1994, its revenues neared $11 million, up from $850,000 in 1992. By June 30, 1996, the company had 73,000 accounts and processed 8,000 trades per day, with quarterly revenue of $15 million. On August 16, 1996, the company became a public company via an initial public offering. In 2000, th ...
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Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).
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Snickers
Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United Kingdom, Snickers was sold under the brand name Marathon until 1990. A Marathon retro edition was sold exclusively at Morrisons for three months in 2020. History In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK's Curly Wurly). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Sn ...
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