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Data Clean Room
The data clean room (DCR) is a secure, intermediary, cloud service used among companies to mutually agree on sharing and collaborating on sensitive Data#Data sources, first-party data, which is data that is collected directly from customers and consumers. Otherwise, organizations would use anonymized and obfuscated data to help preserve sensitive first-party data, such as Personal data, personal identifiable information (PII). Organizations and groups that may use data include brands, publishers, advertisers, and groups within a company. Each group involved will create a contract that governs what each participant can and cannot do with the additional data. With organizations using other organizations' first-party data (third-party data) through DCRs, some say "third-party data has now become a first-class citizen in the information ecosystem". Early data clean rooms started as data-sharing products within Walled garden (media), walled gardens, including Google's Ads Data Hub. A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data
Data ( , ) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into structures such as tables that provide additional context and meaning, and may themselves be used as data in larger structures. Data may be used as variables in a computational process. Data may represent abstract ideas or concrete measurements. Data are commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices (such as the consumer price index), unemployment rates, literacy rates, and census data. In this context, data represent the raw facts and figures from which useful information can be extracted. Data are collected using technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kraft Heinz
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with over $26.0 billion in annual sales as of 2021. Its sister company, Mondelez International, was split from Kraft Foods Inc. in 2012, alongside Kraft before its merger with Heinz. Mondelez holds the old Kraft Foods' snack brands while Kraft Heinz holds the grocery and food processing brands. In addition to Kraft and Heinz, over 20 other brands are part of the company's profile, including Boca Burger, Gevalia, Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, eight of which have total individual sales of over $1 billion. Kraft Heinz ranked 114th in the 2018 ''Fortune'' 500 list of the largest United Sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paramount Pictures
Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount Global. It is the sixth-oldest film studio in the world, the second-oldest film studio in the United States (behind Universal Pictures), and the sole member of the Major film studio, "Big Five" film studios located within the city limits of Los Angeles. In 1916, film producer Adolph Zukor put 24 actors and actresses under contract and honored each with a star on the logo. In 1967, the number of stars was reduced to 22 and their hidden meaning was dropped. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all of its films in digital form only. The company's headquarters and studios are located at 5555 Melrose Avenue, Hollywood, California. The most commercially successful film franchises from Paramount Pictu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roku, Inc
Roku, Inc. ( ) is an American public company. Founded in 2002 by Anthony Wood (businessman), Anthony Wood, it produces Digital media player, streaming players and TVs, distributes Streaming television, streaming services and operates an Television advertisement, ad business on its Platform as a service, platform. Roku is the U.S. market leader in streaming video distribution, reaching 145 million people as of 2024. The company also operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. In its initial years, Roku focused on making high-definition video players and launched the first Streaming device, connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku's technology. This allowed Roku OS, Roku's operating system to get pre-installed on smart TVs. Roku has since added c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amazon AWS
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis. Clients will often use this in combination with autoscaling (a process that allows a client to use more computing in times of high application usage, and then scale down to reduce costs when there is less traffic). These cloud computing web services provide various services related to networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. One of the foundational services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, with extremely high availability, which can be interacted with over the internet via REST APIs, a CLI or the AWS console. AWS's virtual com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscription model, requiring readers to pay for access to most of its articles and content. The ''Journal'' is published six days a week by Dow Jones & Company, a division of News Corp. As of 2023, ''The'' ''Wall Street Journal'' is the List of newspapers in the United States, largest newspaper in the United States by print circulation, with 609,650 print subscribers. It has 3.17 million digital subscribers, the second-most in the nation after ''The New York Times''. The newspaper is one of the United States' Newspaper of record, newspapers of record. The first issue of the newspaper was published on July 8, 1889. The Editorial board at The Wall Street Journal, editorial page of the ''Journal'' is typically center-right in its positio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Data Platform
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration." Capabilities Commonalities across CDPs: * marketer-managed; * unified, persistent, single database for customer behavioral, profile and other data, from any internal or external source; * consistent identifier that links all of a customer's data; * accessible by external systems and structured to support marketers' needs for campaign management, marketing analyses and business intelligence; * provide a 360-degree view of the customer; * group customers into audience segments; and * allow users ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Identity Resolution
Record linkage (also known as data matching, data linkage, entity resolution, and many other terms) is the task of finding records in a data set that refer to the same entity across different data sources (e.g., data files, books, websites, and databases). Record linkage is necessary when joining different data sets based on entities that may or may not share a common identifier (e.g., database key, URI, National identification number), which may be due to differences in record shape, storage location, or curator style or preference. A data set that has undergone RL-oriented reconciliation may be referred to as being ''cross-linked''. Naming conventions "Record linkage" is the term used by statisticians, epidemiologists, and historians, among others, to describe the process of joining records from one data source with another that describe the same entity. However, many other terms are used for this process. Unfortunately, this profusion of terminology has led to few cross-re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Lake
A data lake is a system or data repository, repository of data stored in its natural/raw format, usually object binary large object, blobs or files. A data lake is usually a single store of data including raw copies of source system data, sensor data, social data etc., and transformed data used for tasks such as Data reporting, reporting, data visualization, visualization, data analytics, advanced analytics, and machine learning. A data lake can include structured data from relational databases (rows and columns), semi-structured data (Comma-separated values, CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio data, audio, video). A data lake can be established ''on premises'' (within an organization's data centers) or ''in the cloud'' (using cloud services). Background James Dixon, then chief technology officer at Pentaho, coined the term by 2011 to contrast it with data mart, which is a smaller repository of interesting attribute ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Warehouse
In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for Business intelligence, reporting and data analysis and is a core component of business intelligence. Data warehouses are central Repository (version control), repositories of data integrated from disparate sources. They store current and historical data organized in a way that is optimized for data analysis, generation of reports, and developing insights across the integrated data. They are intended to be used by analysts and managers to help make organizational decisions. The data stored in the warehouse is uploaded from operational systems (such as marketing or sales). The data may pass through an operational data store and may require data cleansing for additional operations to ensure data quality before it is used in the data warehouse for reporting. The two main workflows for building a data warehouse system are extract, transform, load (ETL) and extract, load, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Identity
A digital identity is data stored on Computer, computer systems relating to an individual, organization, application, or device. For individuals, it involves the collection of personal data that is essential for facilitating automated access to digital services, confirming one's identity on the internet, and allowing digital systems to manage interactions between different parties. It is a component of a person's social identity in the digital realm, often referred to as their online identity. Digital identities are composed of the full range of data produced by a person's activities on the internet, which may include usernames and passwords, search histories, dates of birth, Social Security number, social security numbers, and records of online purchases. When such personal information is accessible in the public domain, it can be used by others to piece together a person's offline identity. Furthermore, this information can be compiled to construct a "data double"—a comprehe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
