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Data Clean Room
The data clean room (DCR) is a secure, intermediary, cloud service used among companies to mutually agree on sharing and collaborating on sensitive Data#Data sources, first-party data, which is data that is collected directly from customers and consumers. Otherwise, organizations would use anonymized and obfuscated data to help preserve sensitive first-party data, such as Personal data, personal identifiable information (PII). Organizations and groups that may use data include brands, publishers, advertisers, and groups within a company. Each group involved will create a contract that governs what each participant can and cannot do with the additional data. With organizations using other organizations' first-party data (third-party data) through DCRs, some say "third-party data has now become a first-class citizen in the information ecosystem". Early data clean rooms started as data-sharing products within Walled garden (media), walled gardens, including Google's Ads Data Hub. A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data
Data ( , ) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into structures such as tables that provide additional context and meaning, and may themselves be used as data in larger structures. Data may be used as variables in a computational process. Data may represent abstract ideas or concrete measurements. Data are commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices (such as the consumer price index), unemployment rates, literacy rates, and census data. In this context, data represent the raw facts and figures from which useful information can be extracted. Data are collected using technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kraft Heinz
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with over $26.0 billion in annual sales as of 2021. Its sister company, Mondelez International, was split from Kraft Foods Inc. in 2012, alongside Kraft before its merger with Heinz. Mondelez holds the old Kraft Foods' snack brands while Kraft Heinz holds the grocery and food processing brands. In addition to Kraft and Heinz, over 20 other brands are part of the company's profile, including Boca Burger, Gevalia, Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, eight of which have total individual sales of over $1 billion. Kraft Heinz ranked 114th in the 2018 ''Fortune'' 500 list of the largest United Sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paramount Pictures
Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount Global. It is the sixth-oldest film studio in the world, the second-oldest film studio in the United States (behind Universal Pictures), and the sole member of the Major film studio, "Big Five" film studios located within the city limits of Los Angeles. In 1916, film producer Adolph Zukor put 24 actors and actresses under contract and honored each with a star on the logo. In 1967, the number of stars was reduced to 22 and their hidden meaning was dropped. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all of its films in digital form only. The company's headquarters and studios are located at 5555 Melrose Avenue, Hollywood, California. The most commercially successful film franchises from Paramount Pictu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roku, Inc
Roku, Inc. ( ) is an American public company. Founded in 2002 by Anthony Wood (businessman), Anthony Wood, it produces Digital media player, streaming players and TVs, distributes Streaming television, streaming services and operates an Television advertisement, ad business on its Platform as a service, platform. Roku is the U.S. market leader in streaming video distribution, reaching 145 million people as of 2024. The company also operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. In its initial years, Roku focused on making high-definition video players and launched the first Streaming device, connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku's technology. This allowed Roku OS, Roku's operating system to get pre-installed on smart TVs. Roku has since added c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
