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DMACS Awards
The Digital Media Advertising Creative Showcase (DMACS) was a Los Angeles, California based organization that recognized creative talent in digital and rich media marketing for the entertainment industry. The DMACS provided a showcase for digital advertising and explored the tops trends in digital marketing. History The DMACS was first held in May 2006 (and was then called the I.M.A.C.S.). The showcase grew into a more formal awards show in 2009. In 2010, the awards were retired. The DMAC awards were awarded for ads or a set of rich media ads used to promote these five categories: * Theatrical Release Rich Media Ad(s) * Home Entertainment Release Rich Media Ad(s) * Broadcast Television Launch Rich Media Ad(s) * Video Game Release Rich Media Ad(s) * Multi-Channel Cross Media Campaign Additionally, the DMACS presented a YouTube Creative Award for any home entertainment, theatrical movie, video game or broadcast television program campaign creative that included YouTube in its ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webby Award
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social. Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during Webby People's Voice voting. Each winner presents a five-word acceptance speech, a trademark of the annual awards show. Hailed as the "Internet’s highest honor," the award is one of the oldest Internet-oriented awards, and is associated with the phrase "The Oscars of the Internet." History In its early years, the organization was one among others vying to be the premiere internet awards show, most notably, the Cool Site of the Year Awards. Both shows would compare themselves to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Key Art Awards
The Clio Entertainment Awards (formerly the Key Art Awards) is an awards program by Clio that recognizes "excellence in marketing and communications" across the entertainment industry—i.e., the industries of film, television, live entertainment, and gaming. The awards were originally presented by ''The Hollywood Reporter'' from 1972 as the "Key Art Awards", which recognized creative achievements in the industry of film promotion, such as posters and other promotional materials (hence the name ''key art''). They were incorporated into the Clio Awards in 2014 and renamed the Clio Key Art Awards, prior to reaching its current title. History Key Art Awards The establishment of the Key Art Awards was preceded by significant changes in the world of film promotion. During the late 1960s, film-marketing operations were based at studio offices in New York, with trailers distributed to theaters by the National Screen Service. Independent marketing agencies soon began to emerge to s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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