The Digital Media Advertising Creative Showcase (DMACS) was a Los Angeles, California based organization that recognized creative talent in digital and rich media marketing for the entertainment industry. The DMACS provided a showcase for digital advertising and explored the tops trends in
digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...
.
History
The DMACS was first held in May 2006 (and was then called the I.M.A.C.S.). The showcase grew into a more formal awards show in 2009. In 2010, the awards were retired.
The DMAC awards were awarded for ads or a set of rich media ads used to promote these five categories:
* Theatrical Release Rich Media Ad(s)
* Home Entertainment Release Rich Media Ad(s)
* Broadcast Television Launch Rich Media Ad(s)
* Video Game Release Rich Media Ad(s)
* Multi-Channel Cross Media Campaign
Additionally, the DMACS presented a YouTube Creative Award for any home entertainment, theatrical movie, video game or broadcast television program campaign creative that included YouTube in its execution.
The awards ceremony was held in October at the Director’s Guild in Los Angeles. The DMACS 2010 was sponsored by Doubleclick by Google.
Previous Winners
2009 Winners
*Best Theatrical Release Rich Media Campaign: Star Trek - Paramount Pictures and Avatarlabs
*Best Home Entertainment Rich Media Campaign: Wall-E – Walt Disney Studios and Deadline Advertising
*Best Multi-Channel Cross Media Campaign: Coraline – Laika Studios/Focus Features and Widen + Kennedy
*YouTube Creative Award: My Bloody Valentine – Lionsgate and The Visionaire Group
Ceremony
Related Links
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Digital Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
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Webby Award
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...
s
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Key Art Awards
The Clio Entertainment Awards (formerly the Key Art Awards) is an awards program by Clio that recognizes "excellence in marketing and communications" across the entertainment industry—i.e., the industries of film, television, live entertainment ...
References
{{Reflist
Variety
External links
DMACS Awards WebsiteDMACS 2009 VideoBanner BlogShoot Online
Advertising awards