|
Curtis Books
The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the ''Ladies' Home Journal'' and ''The Saturday Evening Post'', ''The American Home'', ''Holiday'', '' Jack & Jill'', and ''Country Gentleman''. In the 1940s, Curtis also had a comic book imprint, Novelty Press. The company declined in the later 20th century, and its publications were sold or discontinued. It now exists as Curtis Licensing, which licenses images of and from Curtis magazine covers and artwork. History The Curtis Publishing Company was founded in 1891 by publisher Cyrus H. K. Curtis, who published the ''People's Ledger'', a news magazine he had begun in Boston in 1872 and moved to Philadelphia in 1876. The city was already a major publishing center. Curtis also established the ''Tribune and Farmer'' in 1879. From a brief women's supplement, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saturday Evening Post
''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influential magazines within the American middle class, with fiction, non-fiction, cartoons and features that reached two million homes every week. The magazine declined in readership through the 1960s, and in 1969 ''The Saturday Evening Post'' folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971. As of the late 2000s, ''The Saturday Evening Post'' is published six times a year by the Saturday Evening Post Society, which purchased the magazine in 1982. The magazine was redesigned in 2013. History Rise ''The Saturday Evening Post'' was first published in 1821 in the same printing shop at 53 Market Street in Philadelphia where the Benjamin Franklin-founded ''Pennsyl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Women's Section
The women's page (sometimes called home page or women's section) of a newspaper was a section devoted to covering news assumed to be of interest to women. Women's pages started out in the 19th century as society pages and eventually morphed into features sections in the 1970s. Although denigrated during much of that period, they had a significant impact on journalism and in their communities. History Early women's pages In 1835 ''New York Herald'' publisher James Gordon Bennett Jr., created the first newspaper society page. In the century's final two decades, a "motley assemblage" of stories presumed to be of interest to women began to be gathered together into a single section of newspapers in Britain, Canada, and the US. In the 1880s and 1890s, newspaper publishers such as Joseph Pulitzer started developing sections of their papers to attract women readers, who were of interest to advertisers. Industrialization had profoundly increased the number of branded consumer products ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saturday Evening Post 1918-06-01
Saturday is the day of the week between Friday and Sunday. No later than the 2nd century, the Romans named Saturday ("Saturn's Day") for the planet Saturn, which controlled the first hour of that day, according to Vettius Valens. The day's name was introduced into West Germanic languages and is recorded in the Low German languages such as Middle Low German , ''saterdach'', Middle Dutch (Modern Dutch ) and Old English , ''Sæterndæġ'' or . Origins Between the 1st and 3rd centuries AD, the Roman Empire gradually replaced the eight-day Roman nundinal cycle with the seven-day week. The astrological order of the days was explained by Vettius Valens and Dio Cassius (and Chaucer gave the same explanation in his ''Treatise on the Astrolabe''). According to these authors, it was a principle of astrology that the heavenly bodies presided, in succession, over the hours of the day. The association of the weekdays with the respective deities is thus indirect, the days are named for th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Analysts
NAXION previously known as National Analysts Worldwide, is an American marketing research company that originally worked as a division of the Curtis Publishing Company. It was founded by Charles Coolidge Parlin in 1911. Donald M. Hobart, future head of the division, joined in 1923, though he ended up resigning from the company in 1928 because he desired to work on the selling side of the concept. He was asked to rejoin the company and become the head of the division in 1938 after Parlin had decided to retire. It is considered to be the "first commercial research company" ever formed. It became an independent organization in 1943 in order to "provide research services to industry and government." History As NAXION NAXION is the new name for National Analysts Worldwide, a market research/marketing research and consulting company. The firm was formed in 1911 when Curtis Publishing Company hired Charles Coolidge Parlin to oversee the Division of Commercial Research and conduct resear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ladies Home Journal 1900
The word ''lady'' is a term for a girl or woman, with various connotations. Once used to describe only women of a high social class or status, the equivalent of lord, now it may refer to any adult woman, as gentleman can be used for men. Informal use is sometimes euphemistic ("lady of the night" for prostitute) or, in American slang, condescending in direct address (equivalent to "mister" or "man"). "Lady" is also a formal title in the United Kingdom. "Lady" is used before the family name of a woman with a title of nobility or honorary title ''suo jure'' (in her own right), or the wife of a lord, a baronet, Scottish feudal baron, laird, or a knight, and also before the first name of the daughter of a duke, marquess, or earl. Etymology The word comes from Old English '; the first part of the word is a mutated form of ', "loaf, bread", also seen in the corresponding ', "lord". The second part is usually taken to be from the root ''dig-'', "to knead", seen also in dough; the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles Coolidge Parlin
Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the ''Saturday Evening Post''. He is credited as being the founder and a "pioneer" in the area of market research. Career Parlin worked as a member of the United States Food Administration while it was run by Herbert Hoover during World War I before becoming a schoolteacher in De Pere, Wisconsin. He would then move on to be the Principal of the Wausau Senior High School and concurrently as President of the Wisconsin State Teachers' Association. In 1911, he was hired by the Curtis Publishing Company in a job that had no clearly defined title, as the work he was doing had not previously been done. Parlin came up with the name "commercial research" for his work, which would later end up being changed to market research. The company had just bought out the magazine, ''Country Gentleman'', but the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John La Gatta
John La Gatta (May 26, 1894 – January 21, 1977), also spelled LaGatta, was an advertising illustrator active during the first half of the 20th century. Early life John La Gatta was born in Naples, Italy, the son of an educated father and a mother from an old and well-connected family which traced their origins back to the Count of Anjou, brother of King Louis IX of France.Illustration magazine, volume 13 issue number 52, 2016, "John La Gatta" by Daniel Zimmer, pg 5 La Gatta was a sickly child. Around the age of four his mother died in childbirth. The family emigrated to the United States. He showed an early talent for art. In the fall of 1909, at the age of 15, he enrolled in the New York School of Fine and Applied Arts (now Parsons School of Design) where he excelled at charcoal draftsman and the portrayal of form and motion. He studied under artists Kenneth Hayes Miller and Frank Alvah Parsons. He was selling sketches to ''Life'' magazine to pay for his formal education and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sarah Stilwell Weber
Sarah Stilwell Weber (1878 – April 6, 1939) was an American illustrator who studied at Drexel Institute under Howard Pyle. She illustrated books and national magazines, like ''The Saturday Evening Post'', ''Vogue'', and ''The Century Magazine''. Early life Sarah S. Stilwell was born in Concordville, Pennsylvania. She was described affectionately by her nephews and nieces for her love of children and her positive, "self-effacing" and imaginative personality. Education In 1897, Weber attended Drexel Institute, where illustrator Howard Pyle was an innovative and popular teacher. Pyle, as a result, could be selective about the students that he admitted to his classes. He wrote Edward Penfield, who was his friend and the art director at '' Harper's Bazaar'' that he required his students to have strong abilities in color and drawing, artistic ability, and imagination. If they did not excel in each of these areas, he would not accept them as a student. Drexel Institute established ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stevan Dohanos
Stevan Dohanos (May 18, 1907 – July 4, 1994) was an American artist and illustrator of the social realism school, best known for his ''Saturday Evening Post'' covers, and responsible for several of the ''Don't Talk'' set of World War II propaganda posters. He named Grant Wood and Edward Hopper as the greatest influences on his painting. Life Dohanos was born in Lorain, Ohio and attended the Cleveland School of Art. He worked in fine art as well as in commercial art. In the 1930s he briefly experimented with lithography and wood etching. He was a member of the National Society of Mural Painters and the Society of Illustrators. He was a founding faculty member of the Famous Artists School of Westport, Connecticut. Dohanos worked for the Section of Painting and Sculpture of the U.S. Treasury Department, painting several post office murals, including those for West Palm Beach and Charlotte Amalie. His first magazine illustration was for ''McCall's'' in 1938. In the early 1940s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Clymer
John Ford Clymer (January 29, 1907 – November 2, 1989) was an American painter and illustrator known for his nature works featuring the American West. Early life and education Born in Ellensburg, Washington, Clymer first studied art through an Art Instruction School correspondence course. Career Clymer continued to study art in Canada, where he spent eight years illustrating for Canadian magazines. In Westport, Connecticut, Clymer established his career as an illustrator for American magazines, including '' Argosy'', ''The Saturday Evening Post'', ''Woman's Day'' and '' Field and Stream''. Clymer created 80 covers for T''he Saturday Evening Post''. While in the Marine Corps, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norman Rockwell
Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was an American painter and illustrator. His works have a broad popular appeal in the United States for their reflection of Culture of the United States, the country's culture. Rockwell is most famous for the cover illustrations of everyday life he created for ''The Saturday Evening Post'' magazine over nearly five decades. Among the best-known of Rockwell's works are the ''Willie Gillis'' series, ''Rosie the Riveter#Saturday Evening Post, Rosie the Riveter'', ''The Problem We All Live With'', ''Saying Grace (Rockwell), Saying Grace'', and the ''Four Freedoms (Norman Rockwell), Four Freedoms'' series. He is also noted for his 64-year relationship with the Boy Scouts of America (BSA), during which he produced covers for their publication ''Boys' Life'', calendars, and other illustrations. These works include popular images that reflect the ''Scout Promise, Scout Oath'' and ''Scout Law'' such as ''The Scoutmaster'', '' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
