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National Analysts
NAXION previously known as National Analysts Worldwide, is an American marketing research company that originally worked as a division of the Curtis Publishing Company. It was founded by Charles Coolidge Parlin in 1911. Donald M. Hobart, future head of the division, joined in 1923, though he ended up resigning from the company in 1928 because he desired to work on the selling side of the concept. He was asked to rejoin the company and become the head of the division in 1938 after Parlin had decided to retire. It is considered to be the "first commercial research company" ever formed. It became an independent organization in 1943 in order to "provide research services to industry and government." History As NAXION NAXION is the new name for National Analysts Worldwide, a market research/marketing research and consulting company. The firm was formed in 1911 when Curtis Publishing Company hired Charles Coolidge Parlin to oversee the Division of Commercial Research and conduct resear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Curtis Publishing Company
The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the ''Ladies' Home Journal'' and ''The Saturday Evening Post'', ''The American Home'', ''Holiday'', '' Jack & Jill'', and ''Country Gentleman''. In the 1940s, Curtis also had a comic book imprint, Novelty Press. The company declined in the later 20th century, and its publications were sold or discontinued. It now exists as Curtis Licensing, which licenses images of and from Curtis magazine covers and artwork. History The Curtis Publishing Company was founded in 1891 by publisher Cyrus H. K. Curtis, who published the ''People's Ledger'', a news magazine he had begun in Boston in 1872 and moved to Philadelphia in 1876. The city was already a major publishing center. Curtis also established the ''Tribune and Farmer'' in 1879. From a brief women's supplement, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles Coolidge Parlin
Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the ''Saturday Evening Post''. He is credited as being the founder and a "pioneer" in the area of market research. Career Parlin worked as a member of the United States Food Administration while it was run by Herbert Hoover during World War I before becoming a schoolteacher in De Pere, Wisconsin. He would then move on to be the Principal of the Wausau Senior High School and concurrently as President of the Wisconsin State Teachers' Association. In 1911, he was hired by the Curtis Publishing Company in a job that had no clearly defined title, as the work he was doing had not previously been done. Parlin came up with the name "commercial research" for his work, which would later end up being changed to market research. The company had just bought out the magazine, ''Country Gentleman'', but the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Donald M
Donald is a masculine given name derived from the Gaelic name ''Dòmhnall''.. This comes from the Proto-Celtic *''Dumno-ualos'' ("world-ruler" or "world-wielder"). The final -''d'' in ''Donald'' is partly derived from a misinterpretation of the Gaelic pronunciation by English speakers, and partly associated with the spelling of similar-sounding Germanic names, such as ''Ronald''. A short form of ''Donald'' is ''Don''. Pet forms of ''Donald'' include ''Donnie'' and ''Donny''. The feminine given name ''Donella'' is derived from ''Donald''. ''Donald'' has cognates in other Celtic languages: Modern Irish ''Dónal'' (anglicised as ''Donal'' and ''Donall'');. Scottish Gaelic ''Dòmhnall'', ''Domhnull'' and ''Dòmhnull''; Welsh '' Dyfnwal'' and Cumbric ''Dumnagual''. Although the feminine given name ''Donna'' is sometimes used as a feminine form of ''Donald'', the names are not etymologically related. Variations Kings and noblemen Domnall or Domhnall is the name of many ancie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Economy
A consumer economy describes an economy driven by consumer spending as a percent of its gross domestic product, as opposed to the other major components of GDP (gross private domestic investment, government spending, and imports netted against exports). In the U.S., it is usually said by economists, including in Henry Hazlitt's "Economics in One Lesson" that 70% of spending is consumer-based, but this number is disputed by economists like Businessweek columnist Michael Mandel. Theory of the consumer economy The absolute income hypothesis argues that income and demand generate consumption, and that the rise in GDP gives life to a rise in consumption. It was popularized by Keynes. Milton Friedman argues for a permanent income hypothesis, that consumption spending is a function of how rich you are. Absolute income Absolute income was theorized by Keynes. Its model is Ct=λYt. He believed that consumption at a certain time could be determined by marginal propensity to consume multipl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Saturday Evening Post
''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influential magazines within the American middle class, with fiction, non-fiction, cartoons and features that reached two million homes every week. The magazine declined in readership through the 1960s, and in 1969 ''The Saturday Evening Post'' folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971. As of the late 2000s, ''The Saturday Evening Post'' is published six times a year by the Saturday Evening Post Society, which purchased the magazine in 1982. The magazine was redesigned in 2013. History Rise ''The Saturday Evening Post'' was first published in 1821 in the same printing shop at 53 Market Street in Philadelphia where the Benjamin Franklin-founded ''Pennsyl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Ladies Home Journal
''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In 1891, it was published in Philadelphia by the Curtis Publishing Company. In 1903, it was the first American magazine to reach one million subscribers. In the late 20th century, changing tastes and competition from television caused it to lose circulation. Sales of the magazine declined as the publishing company struggled. On April 24, 2014, Meredith announced it would stop publishing the magazine as a monthly with the July issue, stating it was "transitioning ''Ladies' Home Journal'' to a special interest publication". It was then available quarterly on newsstands only, though its website remained in operation. The last issue was published in 2016. ''Ladies' Home Journal'' was one of the Seven Sisters, as a group of women's service magazin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Booz Allen Hamilton
Booz Allen Hamilton Holding Corporation (informally Booz Allen) is the parent of Booz Allen Hamilton Inc., an American management and information technology consulting firm, headquartered in McLean, Virginia, in Greater Washington, D.C., with 80 other offices around the globe. The company's stated core business is to provide consulting, analysis and engineering services to public and private sector organizations and nonprofits. History Beginnings The company that was to become Booz Allen was founded in 1914, in Evanston, Illinois, when Northwestern University graduate Edwin G. Booz founded the ''Business Research Service.'' The service was based on Booz's theory that companies would be more successful if they could call on someone outside their own organizations for expert, impartial advice.Booz Allen History Boozallen.com. Retrieved on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Employee Stock Ownership Plan
Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Employee Share Purchase Plans are common, wherein deductions are made from an employee's salary to purchase shares over time. In Australia it is common to have all employee plans that provide employees with $1,000 worth of shares on a tax free basis. Such plans may be selective or all-employee plans. Selective plans are typically only made available to senior executives. All-employee plans offer participation to all employees (subject to certain qualifying conditions such as a minimum length of service). Most corporations use stock ownership plans as a form of an employee benefit. Plans in public companies generally limit the total number or the percentage of the company's stock that may be acquired by employees under a plan. Compared with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Honomichl Top 50
The AMA Gold Report Top 50, formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association magazine, ''Marketing News''. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death. The ''Honomichl'' was a rating system developed by Jack Honomichl that "is" the Fortune 500 list of market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ... firms. Competitors include the Global Top 50 Research Organizations compiled by research press company RFL Communications, Inc. References {{reflist External links 2009 Honomichl Top 50 Report2013 Honomichl Top 50 Report2013 H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
