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Cornucopia Press
J. G. Sandom (born December 19, 1956) is an American businessman and author, who co-founded the nation's first digital advertising agency, Einstein and Sandom Interactive (EASI), in 1984. Life and work Sandom grew up in Europe, passing five years in Rome, and was educated at Winchester College. In 1984, Sandom co-founded Einstein and Sandom Interactive (EASI). In 1994 it was purchased by D'Arcy Masius Benton & Bowles. From January 1997 to October 1999, Sandom served as Director of Interactive at OgilvyOne Worldwide, a division of Ogilvy & Mather. Sandom built OgilvyInteractive to $300 million in billings, and Adweek credited him with turning Ogilvy’s digital offering around. From October 1999 Sandom served as President and CEO, and then Vice Chairman of RappDigital Worldwide, an arm of the agency Omnicom. Sandom is the author of eleven novels. He writes novels for adults under his own name and has used the pen name T.K. Welsh for some of his young adult (YA) books. Ranked one ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Winchester College
Winchester College is a public school (fee-charging independent day and boarding school) in Winchester, Hampshire, England. It was founded by William of Wykeham in 1382 and has existed in its present location ever since. It is the oldest of the nine schools considered by the Clarendon Commission. The school is currently undergoing a transition to become co-educational and to accept day pupils, having previously been a boys' boarding school for over 600 years. The school was founded to provide an education for 70 scholars. Gradually numbers rose, a choir of 16 "quiristers" being added alongside paying pupils known as "commoners". Numbers expanded greatly in the 1860s with the addition of ten boarding houses. The scholars continue to live in the school's medieval buildings, which consist of two courtyards, a chapel, and a cloisters. A Wren-style classroom building named "School" was added in the 17th century. An art school ("museum"), science school, and music school were added ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
D'Arcy Masius Benton & Bowles
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. Early clients included Coca-Cola and Anheuser-Busch. During the Depression, D'Arcy executive Archie Lee and illustrator Haddon Sundblom created the original Santa Claus icon for Coca-Cola ads. The Coca-Cola version of Santa Claus was a departure from earlier German depictions of St. Nicholas as a thin, aloof fellow. The firm also engineered such slogans as: "It's not nice to fool Mother Nature" (Chiffon margarine, Chiffon Margarine); "Taste the rainbow" (Skittles (confectionery), Skittles); and "Melts in your mouth—not in your hands" (M&M's). Anheuser-Busch's slogan "This Bud's for you", created by Anheuser-Busch's lead accountant in the 1940s (George Chapman) became another one of their significant marketing campaigns (Budweiser (Anheuser-Busch), Budweiser). The firm was also responsible fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omnicom Group
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pen Name
A pen name, also called a ''nom de plume'' or a literary double, is a pseudonym (or, in some cases, a variant form of a real name) adopted by an author and printed on the title page or by-line of their works in place of their real name. A pen name may be used to make the author's name more distinctive, to disguise the author's gender, to distance the author from their other works, to protect the author from retribution for their writings, to merge multiple persons into a single identifiable author, or for any of a number of reasons related to the marketing or aesthetic presentation of the work. The author's real identity may be known only to the publisher or may become common knowledge. Etymology The French-language phrase is occasionally still seen as a synonym for the English term "pen name", which is a "back-translation" and originated in England rather than France. H. W. Fowler and F. G. Fowler, in ''The King's English'' state that the term ''nom de plume'' evolv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Young Adult Library Services Association
The Young Adult Library Services Association (YALSA), established in 1957, is a division of the American Library Association. YALSA is a national association of librarians, library workers and advocates whose mission is to expand the capacity of libraries to better serve teens. YALSA administers several awards and sponsors an annual Young Adult Literature Symposium, Teen Read Week, the third week of each October, and Teen Tech Week, the second week of each March. YALSA currently has over 5,200 members. YALSA aims to expand and strengthen library services for teens through advocacy, research, professional development and events. History The organization that is now referred to as the Young Adult Library Services Association began on June 24, 1957 and was called the Young Adult Services Division following a reorganization of the American Library Association. This reorganization resulted in the Association of Young People's Librarians being split into the Children's Library Associa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association Of Jewish Libraries
The Association of Jewish Libraries (AJL) is an international organization dedicated to the production, collection, organization and dissemination of Judaic resources and library/media/information service. AJL has members in the United States, Canada, Israel and over 22 other countries. It was formed through a merger of two organizations: The Jewish Librarians Association, founded in 1946, which concerned itself with collections of Judaica in academic, archival or research institutions, and The Jewish Library Association, founded in 1962, which concerned itself with collections in the synagogue, school and community, as well as other smaller libraries and media centers. The organization has various professional development opportunities, including library training webinars and workshops, mentoring programs and continuing education opportunities. Scholarships are available to members who wish to pursue studies in Judaica and Hebraica librarianship. Publications The Association ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sydney Taylor Book Award
The Sydney Taylor Book Award recognizes the best in Jewish children's literature. Medals are awarded annually for outstanding books that authentically portray the Jewish experience. The award was established in 1968 by the Association of Jewish Libraries. It is named in memory of Sydney Taylor, author of the classic ''All-of-a-Kind Family'' series. Taylor's were some of the first children's books with Jewish characters that were of literary interest to readers of all backgrounds. History The award was first established by the Association of Jewish Libraries in 1968. It was the first of the identity-based awards as a result of Nancy Larrick's 1965 piece ''The All-White World of Children’s Books'', establishing new precedent wherein literary excellence is pared with authentic and well-crafted representation of a particular identity, culture, and experience. Originally, it was known as the Shirley Kravitz Children's Book Award and was later renamed in honor of Sydney Taylor in 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. Daily broadsheet editions are printed for D.C., Maryland, and Virginia. The ''Post'' was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. Financier Eugene Meyer purchased it out of bankruptcy in 1933 and revived its health and reputation, work continued by his successors Katharine and Phil Graham (Meyer's daughter and son-in-law), who bought out several rival publications. The ''Post'' 1971 printing of the Pentagon Papers helped spur opposition to the Vietnam War. Subsequently, in the best-known episode in the newspaper's history, reporters Bob Woodward and Carl Bernstein led the American press's investigation into what became known as the Watergate scandal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kirkus Reviews
''Kirkus Reviews'' (or ''Kirkus Media'') is an American book review magazine founded in 1933 by Virginia Kirkus (1893–1980). The magazine is headquartered in New York City. ''Kirkus Reviews'' confers the annual Kirkus Prize to authors of fiction, nonfiction, and young readers' literature. ''Kirkus Reviews'', published on the first and 15th of each month; previews books before their publication. ''Kirkus'' reviews over 10,000 titles per year. History Virginia Kirkus was hired by Harper & Brothers to establish a children's book department in 1926. The department was eliminated as an economic measure in 1932 (for about a year), so Kirkus left and soon established her own book review service. Initially, she arranged to get galley proofs of "20 or so" books in advance of their publication; almost 80 years later, the service was receiving hundreds of books weekly and reviewing about 100. Initially titled ''Bulletin'' by Kirkus' Bookshop Service from 1933 to 1954, the title was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
