J. G. Sandom (born December 19, 1956) is an American businessman and author, who co-founded the nation's first digital

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

, Einstein and Sandom Interactive (EASI), in 1984.

Life and work

Sandom grew up in Europe, passing five years in Rome, and was educated at

Winchester College Winchester College is a public school (fee-charging independent day and boarding school) in Winchester, Hampshire, England. It was founded by William of Wykeham in 1382 and has existed in its present location ever since. It is the oldest of the ...

. In 1984, Sandom co-founded Einstein and Sandom Interactive (EASI). In 1994 it was purchased by

D'Arcy Masius Benton & Bowles D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. Early clients included Coca-Cola and Anheuser-Busch. Du ...

. From January 1997 to October 1999, Sandom served as Director of Interactive at OgilvyOne Worldwide, a division of

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

. Sandom built OgilvyInteractive to $300 million in billings, and

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

credited him with turning Ogilvy’s digital offering around. From October 1999 Sandom served as President and CEO, and then Vice Chairman of RappDigital Worldwide, an arm of the agency

Omnicom Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...

. Sandom is the author of eleven novels. He writes novels for adults under his own name and has used the

pen name A pen name, also called a ''nom de plume'' or a literary double, is a pseudonym (or, in some cases, a variant form of a real name) adopted by an author and printed on the title page or by-line of their works in place of their real name. A pen na ...

T.K. Welsh for some of his young adult (YA) books. Ranked one of the Top Ten Children's Books of 2006 by the ''Washington Post'', his debut novel for young adults ''Kiss Me, I'm Dead'' (originally released under the title ''The Unresolved''), was nominated for a

Young Adult Library Services Association The Young Adult Library Services Association (YALSA), established in 1957, is a division of the American Library Association. YALSA is a national association of librarians, library workers and advocates whose mission is to expand the capacity of l ...

2007 "Teens' Top Ten", named a 2007

Association of Jewish Libraries The Association of Jewish Libraries (AJL) is an international organization dedicated to the production, collection, organization and dissemination of Judaic resources and library/media/information service. AJL has members in the United States, Can ...

"Notable Book for Teens" by the

Sydney Taylor Book Award The Sydney Taylor Book Award recognizes the best in Jewish children's literature. Medals are awarded annually for outstanding books that authentically portray the Jewish experience. The award was established in 1968 by the Association of Jewish L ...

Committee, and nominated for the 2006 "Cybils" award. ''

The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...

'' said that Sandom "writes with a precision and delicacy unusual for YA fiction" and called the novel, "a subtle gem". Sandom's novel, ''The Wave'', was reissued in June 2010 by Cornucopia Press.

Kirkus Reviews ''Kirkus Reviews'' (or ''Kirkus Media'') is an American book review magazine founded in 1933 by Virginia Kirkus (1893–1980). The magazine is headquartered in New York City. ''Kirkus Reviews'' confers the annual Kirkus Prize to authors of fic ...

said Sandom's characterizations of heroes and "stock bad guys" were drifting into caricature but lauded the story's pacing, concluding: "A story with enough manic energy to be worthy of a nuclear explosion and enough to render moot any structural weaknesses in its architecture." Sandom is also the chair of Mnemania, Inc., the holding company behind Cremstar and MemoryBox. Cremstar is described as the #1 name in direct cremations online and was recently called the “Uber of Ashes” by the Philadelphia Business Journal. Unlike traditional cremations, direct cremations don’t include embalming, a casket, or a formal memorial service. Today, more people are opting for cremations than traditional burials. MemoryBox is the nation’s premier memorialization website and digital cemetery. Each Cremstar customer also gets an online memorial at MemoryBox.

References

External links

J.G. Sandom's Work
{{DEFAULTSORT:Sandom, J. G. Living people Amherst College alumni 1956 births American male writers