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Coke II
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990 and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure. The company reintroduced Coca-Cola formula, the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost. This led to speculation that the New Coke formula was a ploy to stimulate sales of the original Coca-Cola, which the company has denied. The story of New Coke remains influential as a cautionary tale against tampering with an established successful brand. Background After World War II, Coca- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas contain caffeine originally from the kola nut, leading to the drink's name, though other sources have since been used. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863. Most modern colas have a dark caramel color, and are sweetened with sugar and/or high-fructose corn syrup. They come in numerous different brands. with Coca-Cola and Pepsi being among the most popular. These two companies have been competing since the 1890s, a rivalry that has intensified since the 1980s. Flavorings The primary modern flavorings in a cola drink are citrus oils (from orange, lime, and lemon peels), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
