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Coke II
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990 and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure. The company reintroduced Coca-Cola formula, the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost. This led to speculation that the New Coke formula was a ploy to stimulate sales of the original Coca-Cola, which the company has denied. The story of New Coke remains influential as a cautionary tale against tampering with an established successful brand. Background After World War II, Coca- ...
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Cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas contain caffeine originally from the kola nut, leading to the drink's name, though other sources have since been used. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863. Most modern colas have a dark caramel color, and are sweetened with sugar and/or high-fructose corn syrup. They come in numerous different brands. with Coca-Cola and Pepsi being among the most popular. These two companies have been competing since the 1890s, a rivalry that has intensified since the 1980s. Flavorings The primary modern flavorings in a cola drink are citrus oils (from orange, lime, and lemon peels), ...
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Brian Dyson
Brian G. Dyson (born September, 1935) was the chief executive officer (CEO) of Coca-Cola Enterprises Inc. from 1986 to 1991. Brian is also known for his “five balls” speech. Career He joined Coca-Cola Co. in Venezuela in 1959 and worked for many years in South America, the Caribbean and Mexico. In 1978 Dyson was named the President of Coca-Cola United States, the Company's U.S. soft drink division. In 1983, he was named president of Coca-Cola North America, with responsibility for the Company's entire North America portfolio. In 1986 Dyson was named president and Chief Executive Officer (CEO) of Coca-Cola Enterprises (CCE). He served as a Senior Consultant to The Coca-Cola Company from January 1992 to October 1993. He retired from The Coca-Cola Company in 1994, but remained active as a consultant to the Company. In August 2001 he came out of retirement and accepted the position of Vice Chairman and Chief Operating Officer (COO) of The Coca-Cola Company. Dyson was the one ...
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Robert W
The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honour, praise, renown" and ''berht'' "bright, light, shining"). It is the second most frequently used given name of ancient Germanic origin. It is also in use as a surname. Another commonly used form of the name is Rupert. After becoming widely used in Continental Europe it entered England in its Old French form ''Robert'', where an Old English cognate form (''Hrēodbēorht'', ''Hrodberht'', ''Hrēodbēorð'', ''Hrœdbœrð'', ''Hrœdberð'', ''Hrōðberχtŕ'') had existed before the Norman Conquest. The feminine version is Roberta. The Italian, Portuguese, and Spanish form is Roberto. Robert is also a common name in many Germanic languages, including English, German, Dutch, Norwegian, Swedish, Scots, Danish, and Icelandic. It can be use ...
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Cannibalization (marketing)
In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product. Description In e-commerce, some companies intentionally cannibalize their retail sales through lower prices on their online product offerings. More consumers than usual may buy the discounted products, especially if they'd previously been anchored to the retail prices. Even though their in-store sales might decline, the company may see overall gains. Another example of cannibalization occurs when a retailer discounts a particular product. The tendency of consumers is to buy the discounted product rather than competing products with higher prices. When the promotion event is over and prices return to normal, however, the effect will tend to disappear. This temporary change in consumer behavior can be described as cannibalization, though scholars do not normally use the phrase "cannibalization" to denote such a phenomen ...
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Syrup
In cooking, a syrup (less commonly sirup; from ar, شراب; , beverage, wine and la, sirupus) is a condiment that is a thick, viscous liquid consisting primarily of a solution of sugar in water, containing a large amount of dissolved sugars but showing little tendency to deposit crystals. Its consistency is similar to that of molasses. The viscosity arises from the multiple hydrogen bonds between the dissolved sugar, which has many hydroxyl (OH) groups. Culinary syrup There are a range of syrups used in food production, including: * Agave syrup, made from agave stem * Cane syrup, made from sugar canes * Chocolate syrup * Corn syrup * Glucose syrup * Golden syrup, a by-product of refining crystallized sugar * High fructose corn syrup, widely used in the US * Maple syrup Common syrups A variety of beverages call for sweetening to offset the tartness of some juices used in the drink recipes. Granulated sugar does not dissolve easily in cold drinks or ethyl alcohol. Since ...
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Cherry Coke
Coca-Cola Cherry (originally marketed and stil commonly referred to as Cherry Coke) is a cherry-flavored version of Coca-Cola. It is produced and distributed by The Coca-Cola Company and its bottlers in the United States and some international markets. History Long before its official introduction in stores in 1985, many diners, movie theaters and drugstore soda fountains dispensed an unofficial version by adding cherry-flavored syrup to Coca-Cola. The Coca-Cola Company first began testing its official Cherry flavored version of Coke along with other flavors on audiences visiting the 1982 World's Fair in Knoxville, Tennessee. Cherry Coke then entered mainstream production in the U.S. during the summer of 1985. Cherry Coke, which by 2007 had been renamed Coca-Cola Cherry in the U.S. and some other countries, was the third variation of Coca-Cola at that time – the others being regular Coca-Cola and Diet Coke – and the first flavored Coke. It was released nationally around the s ...
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Diet Coke
Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States on August 9, 1982, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab (which was discontinued in 2020), in sales. History When diet colas first entered the market, beginning with Diet Rite, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi (launched in 1964) became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name that could be marketed more easily t ...
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Century
A century is a period of 100 years. Centuries are numbered ordinally in English and many other languages. The word ''century'' comes from the Latin ''centum'', meaning ''one hundred''. ''Century'' is sometimes abbreviated as c. A centennial or centenary is a hundredth anniversary, or a celebration of this, typically the remembrance of an event which took place a hundred years earlier. Start and end of centuries Although a century can mean any arbitrary period of 100 years, there are two viewpoints on the nature of standard centuries. One is based on strict construction, while the other is based on popular perception. According to the strict construction, the 1st century AD began with AD 1 and ended with AD 100, the 2nd century spanning the years 101 to 200, with the same pattern continuing onward. In this model, the ''n''-th century starts with the year that ends with "01", and ends with the year that ends with "00"; for example, the 20th century comprises the years 1901 t ...
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Peer Pressure
Peer pressure is the direct or indirect influence on peers, i.e., members of social groups with similar interests, experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, and behavior. A group or individual may be encouraged and want to follow their peers by changing their attitudes, values or behaviors to conform to those of the influencing group or individual. For the individual affected by peer pressure, this can have both a positive or negative influence on them. Social groups include both ''membership groups'' in which individuals hold "formal" membership (e.g. political parties, trade unions, schools) and cliques in which membership is less clearly defined. However, a person does not need to be a member or be seeking membership of a group to be affected by peer pressure. An individual can be in a crowd, a group of many cliques, and still be affected by peer pressure. Research suggests that organizations as well ...
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Mother Jones (magazine)
''Mother Jones'' (abbreviated ''MoJo'') is an American progressive magazine that focuses on news, commentary, and investigative journalism on topics including politics, environment, human rights, health and culture. Clara Jeffery serves as editor-in-chief of the magazine. Monika Bauerlein has been the CEO since 2015. ''Mother Jones'' is published by the Foundation for National Progress. The magazine was named after Mary Harris Jones, known as Mother Jones, an Irish-American trade union activist, socialist advocate, and ardent opponent of child labor. History For the first five years after its inception in 1976, ''Mother Jones'' operated with an editorial board, and members of the board took turns serving as managing editor for one-year terms. People who served on the editorial team during those years included Adam Hochschild, Paul Jacobs, Richard Parker, Deborah Johnson, Jeffrey Bruce Klein, Mark Dowie, Amanda Spake, Zina Klapper, and Deirdre English. According to Hochschil ...
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Bottling Company
A bottling company is a commercial enterprise whose output is the bottling of beverages for distribution. Many bottling companies are franchisees of corporations such as Coca-Cola and PepsiCo who distribute the beverage in a specific geographic region. Some bottling companies may also bottle other local beverages such as regional beers or wines. A bottler is a company which mixes drink ingredients and fills up cans and bottles with the drink. The bottler then distributes the final product to the wholesale sellers in a geographic area. Large companies like The Coca-Cola Company sell their product to bottlers like the Coca-Cola Bottling Co. Consolidated, who then bottle and distribute it. See also * List of bottling companies * Bottling line Bottling lines are production lines that fill a product, generally a beverage, into bottles on a large scale. Many prepared foods are also bottled, such as sauces, syrups, marinades, oils and vinegars. Beer bottling process Packaging o ...
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Southeastern United States
The Southeastern United States, also referred to as the American Southeast or simply the Southeast, is a geographical region of the United States. It is located broadly on the eastern portion of the southern United States and the southern portion of the eastern United States. It comprises at least a core of states on the lower East Coast of the United States and eastern Gulf Coast. Expansively, it reaches as far north as West Virginia and Maryland (bordered to north by the Ohio River and Mason–Dixon line), and stretching as far west as Arkansas and Louisiana. There is no official U.S. government definition of the region, though various agencies and departments use different definitions. Geography The U.S. Geological Survey considers the Southeast region to be the states of Alabama, Florida, Georgia, Arkansas, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee, plus Puerto Rico and the United States Virgin Islands. There is no official Census Bu ...
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