Brian G. Dyson (born September, 1935) was the

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

(CEO) of Coca-Cola Enterprises Inc. from 1986 to 1991. Brian is also known for his “five balls” speech.

Career

He joined Coca-Cola Co. in Venezuela in 1959 and worked for many years in

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the southe ...

, the

Caribbean The Caribbean (, ) ( es, El Caribe; french: la Caraïbe; ht, Karayib; nl, De Caraïben) is a region of the Americas that consists of the Caribbean Sea, its islands (some surrounded by the Caribbean Sea and some bordering both the Caribbean Se ...

and Mexico. In 1978 Dyson was named the

President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

of Coca-Cola United States, the Company's U.S. soft drink division. In 1983, he was named president of Coca-Cola North America, with responsibility for the Company's entire

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...

portfolio. In 1986 Dyson was named president and

Chief Executive Officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

(CEO) of

Coca-Cola Enterprises Coca-Cola Enterprises was a marketer, producer, and distributor of Coca-Cola products. It was formerly the anchor bottler for Western Europe and most of North America. Coca-Cola Enterprises' products included Coca-Cola, Diet Coke, Coke Zero, ...

(CCE). He served as a Senior Consultant to The Coca-Cola Company from January 1992 to October 1993. He retired from The Coca-Cola Company in 1994, but remained active as a consultant to the Company. In August 2001 he came out of retirement and accepted the position of

Vice Chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...

and

Chief Operating Officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if t ...

(COO) of The Coca-Cola Company. Dyson was the one who at first changed old Coke's name and then restored it. He is a Member of Advisory Board of Linley Capital. Since May 1995, Dyson served as a Director of Audits & Surveys Worldwide Inc. He served as the Chairman of the Board of PlusPharma since August 2004. Brian G. Dyson has been the President of Chatham International Corp. since December 1993. He earned his BA from Facultad de Ciencias Económicas in

University of Buenos Aires The University of Buenos Aires ( es, Universidad de Buenos Aires, UBA) is a public university, public research university in Buenos Aires, Argentina. Established in 1821, it is the premier institution of higher learning in the country and one o ...

. He later attended

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...

. An author of short stories, in 1996 he published a novel, ''Pepper in the Blood''.

Personal life

Brian Dyson is married to Penny Dyson. In 1978, the family moved to

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

. Brian and Penny Dyson have two children.

References

American chief executives of food industry companies Living people American drink industry businesspeople Harvard Business School alumni Chief operating officers University of Buenos Aires alumni 1935 births Coca-Cola people {{US-CEO-stub