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Cog (advertisement)
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix. The campaign was very successful both critically and financially. Honda's UK domain saw more web traffic in the 24 hours after "Cog"'s television début than all but one UK automotive brand received during t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Frame
In filmmaking, video production, animation, and related fields, a frame is one of the many ''still images'' which compose the complete ''moving picture''. The term is derived from the historical development of film stock, in which the sequentially recorded single images look like a framed picture when examined individually. The term may also be used more generally as a noun or verb to refer to the edges of the image as seen in a camera viewfinder or projected on a screen. Thus, the camera operator can be said to keep a car in frame by panning with it as it speeds past. Overview When the moving picture is displayed, each frame is flashed on a screen for a short time (nowadays, usually 1/24, 1/25 or 1/30 of a second) and then immediately replaced by the next one. Persistence of vision blends the frames together, producing the illusion of a moving image. The frame is also sometimes used as a unit of time, so that a momentary event might be said to last six frames, the actual dur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Honda Accord (Japan And Europe Seventh Generation)
The seventh-generation Honda Accord for the European and Japanese markets is a mid-size car that was available as a four-door sedan or a five-door station wagon and was produced by Honda from October 2002 (for the 2003 model year) to 2008. It won the 2002-03 Japan Car of the Year upon its launch. For this generation, the European and Japanese Accords, previously separate models, were consolidated into a single version designed to be more competitive in the European market. It became a top seller in its class in Australia, where over 45,000 sedans were sold between 2003 and 2008. The car was also exported to the United States and Canada, where it was sold as the Acura TSX. Outside North America the first Honda-built diesel engine was offered. In the Japanese market, the Accord was merged into the Torneo range to compete against the Mazda Atenza and Subaru Legacy. A variant of the larger North American Accord was sold in Japan as the Honda Inspire to compete in the entry-lev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing (magazine)
''Strategy'' is a Canadian business magazine about marketing, advertising and media. The magazine is published by Brunico Communications, and was launched in 1989. It was merged in 2016 with ''Marketing'', a formerly competing title which Brunico acquired from Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties, such as the Citytv and Omni Television terrestrial television stations, Sportsnet, .... ''Infopresse'', November 3, 2016. References External links *[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peter York (author)
Peter York (born Peter Wallis; 1944) is a British management consultant, author and broadcaster best known for writing '' Harpers & Queen's'' ''The Official Sloane Ranger Handbook'' with Ann Barr. He has worked as a columnist for ''The Independent on Sunday'', '' GQ'', and ''Management Today'', and Associate of the media, analysis and networking organisation Editorial Intelligence. Wallis was the co-founder with Lord Stevenson of the management consultancy SRU Ltd, and during the 1980s developed the SRU Group of nine specialist business consultancies. He was appointed Chairman of a Department of Trade and Industry Committee in March 1994. The committee was set up to examine the future of leisure in the UK as part of the British Government's 'Foresight' initiative. SRU was sold to Brunswick Group in 2000. The relationship foundered, and SRU was bought back into private ownership. It remains private. As Peter York, Wallis has made his most high-profile offerings, from writ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brochure
A brochure is originally an Information, informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or Folded leaflet, leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. Brochures are promotional documents, primarily used to introduce a company, organization, Product (business), products or Service (economics), services and inform prospective customers or members of the public of the benefits. A brochure is a corporate marketing instrument used to promote a product or service offering. It is a tool that is used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects, there are different types of brochures, namely – Gate Fold Brochure, Fold Brochure, Trifold Brochure, and Z-Fold Brochure. Brochures are distributed in man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Television
Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures. History Prior to the development of interactive television, interaction could only be simulated. In the 1950s, there were limited efforts to provide an illusion of interactive experience, most overtly with ''Winky Dink and You'', which encouraged viewers to draw on a vinyl sheet they would attach to a television set. QUBE operated an interactive cable television service in Ohio from 1977 to 1984. An interactive video-on-demand (VOD) television service was proposed in 1986 in Japan, where there were plans to develop an "Integrated Network System" service. It was intended to include various interactive services, including videotelephony, home ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Traffic
Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic, and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth. Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization. Analysis Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2003 Brazilian Grand Prix
The 2003 Brazilian Grand Prix was a Formula One motor race held on 6 April 2003 at Autódromo José Carlos Pace (Interlagos). It was attended by 120,000 spectators. It was the third round of the 2003 Formula One World Championship, the 32nd Brazilian Grand Prix and the 700th Formula One World Championship race. The race was scheduled to run for 71 laps, but was stopped on lap 56 after two major crashes blocked the circuit. Due to confusion about the timing of the red flag, the win was initially awarded to Kimi Räikkönen of McLaren, with Giancarlo Fisichella of Jordan in second and Fernando Alonso of Renault in third. However, following a post-race appeal by the Jordan team, eventually heard in court, it was established that Fisichella was leading when the race results were declared, and he was awarded the win with Räikkönen demoted to second. Alonso remained in third place; he had missed the podium ceremony at the time as he was receiving medical attention. The race was Fis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ITV (TV Network)
ITV is a British free-to-air public broadcast television network. It was launched in 1955 as Independent Television to provide competition to BBC Television (established in 1936). ITV is the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, it has been legally known as Channel 3 to distinguish it from the other analogue channels at the time, BBC1, BBC2 and Channel 4. ITV was for four decades a network of separate companies which provided regional television services and also shared programmes between each other to be shown on the entire network. Each franchise was originally owned by a different company. After several mergers, the fifteen regional franchises are now held by two companies: ITV plc, which runs the ITV1 channel, and STV Group, which runs the STV channel. The ITV network is a separate entity from ITV plc, the company that resulted from the merger of Granada plc and Carlton Communications in 2004. ITV plc holds the Channel 3 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post-production
Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. The first part of the post-production process is the traditional non-linear (analog) film editing at the outset of post-production has mostly been replaced by digital or video editing software that operates as a non-linear editing (NLE) system. The advantage of being able to have this non-linear capacity is in the flexibility for editing scenes out of order, making creative changes at will, carefully shaping the film in a thoughtful, meaningful way for emotional effect. Once the production team is satisfied with the picture editing, the picture editing is said to be "locked." At this point begins the turnover process, where the picture is prepared for lab and color finishing and the sound is "spotted" and turnover to the composer and sound de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
