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Christian Grönroos
Christian Grönroos (born 16 January 1947) is a Finnish academic focused on service and relationship marketing. His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business." Dr. Christian Grönroos is since 1999 Professor of Service and Relationship Marketing (prior to that 1984–1999 Professor of International and Industrial Marketing) at Hanken School of Economics Finland (Svenska handelshögskolan) and chairman of the board of the research and knowledge centre CERS Centre for Relationship Marketing and Service Management of this business university. He is an Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University Sweden. Professor in Marketing Christian Grönroos has been selected as a "Legend in Marketing" – the firs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Helsinki, Finland
Helsinki ( or ; ; sv, Helsingfors, ) is the capital, primate, and most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of Uusimaa in southern Finland, and has a population of . The city's urban area has a population of , making it by far the most populous urban area in Finland as well as the country's most important center for politics, education, finance, culture, and research; while Tampere in the Pirkanmaa region, located to the north from Helsinki, is the second largest urban area in Finland. Helsinki is located north of Tallinn, Estonia, east of Stockholm, Sweden, and west of Saint Petersburg, Russia. It has close historical ties with these three cities. Together with the cities of Espoo, Vantaa, and Kauniainen (and surrounding commuter towns, including the eastern neighboring municipality of Sipoo), Helsinki forms the Greater Helsinki metropolitan area, which has a population of over 1.5 million. Often c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland across Estonia to the south. Finland covers an area of with a population of 5.6 million. Helsinki is the capital and largest city, forming a larger metropolitan area with the neighbouring cities of Espoo, Kauniainen, and Vantaa. The vast majority of the population are ethnic Finns. Finnish, alongside Swedish, are the official languages. Swedish is the native language of 5.2% of the population. Finland's climate varies from humid continental in the south to the boreal in the north. The land cover is primarily a boreal forest biome, with more than 180,000 recorded lakes. Finland was first inhabited around 9000 BC after the Last Glacial Period. The Stone Age introduced several differ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hanken School Of Economics
Hanken School of Economics (Swedish: ''Svenska handelshögskolan,'' also known as Hanken) is a business school in Finland with two locations, Helsinki and Vaasa. Founded in 1909, it is the oldest business school in Finland, and one of the oldest in the Nordic countries. Its programmes are offered in both English and Swedish. History Hanken was established in Helsinki in 1 September 1909, making it one of the oldest business school in northern of Europe, opening a month after Stockholm School of Economics.The statutory meeting for Aktiebolaget Högre Svenska Handelsläroverket in Helsinki was held in December 1908, and only four months later the private community college under the name of ''Högre Svenska Handelsläroverket'' statutes were approved. In 1927, the school was given its current name, Svenska Handelshögskolan. The school introduced a bachelor's degree in economics in 1928, with professorships being introduced in 1934. The first doctoral dissertation took place in 1944. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Borås Tidning
''Borås Tidning'' is a Swedish language daily newspaper published in Borås, Sweden. History and profile ''Borås Tidning'' was established qua the Borås weckoblad on 1 September 1826. The paper has its headquarters in Borås. It had two predecessors, ''Borås Weckoblad'' (1826–1833) and ''Borås Nya Tidning'' (1834–1838). From 1898 to 2003 ''Borås Tidning'' was published by a stock corporation, AB Borås Tidning. In 2003 the paper merged with three newspapers, namely ''Blekinge Läns Tidning'', '' Barometern'' and '' Smålandsposten'', to create the joint holding company Gota Media. ''Borås Tidning'' is owned by Gota Media AB and has Stefan Eklund as chief editor. ''Borås Tidning'' was published in broadsheet format until Spring 2005 when it switched to tabloid format. The paper included a weekly Finnish language Finnish ( endonym: or ) is a Uralic language of the Finnic branch, spoken by the majority of the population in Finland and by ethnic Finns outsi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nankai University
Nankai University (NKU or Nankai; ) is a national public research university located in Tianjin, China. It is a prestigious Chinese state Class A Double First Class University approved by the central government of China, and a member of the former project 985 and project 211 group of universities. It was founded in 1919, by educators Yan Xiu and Zhang Boling. During the Sino-Japanese War (1937–1945), Nankai University, Peking University and Tsinghua University merged and formed the National Changsha Provisional University, which later moved to Kunming and was renamed the National Southwestern Associated University (西南联大). On December 25, 2000, the State Ministry of Education signed an agreement with Tianjin Municipal Government to jointly establish and develop Nankai University. Since then, Nankai has been listed among the universities to receive priority development investments from the Chinese government in the twenty-first century. Nankai has long been recogniz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tianjin Normal University
Tianjin Normal University (TNU) () is a public research university founded in 1958 in Tianjin, China. In 2017–2018, Chinese University Alumni Association (CUAA) ranks Tianjin Normal University 3rd in normal universities in north China. History Tianjin Normal University was found in 1958. In April 1999, with the approval by the Ministry of Education, Tianjin Municipal Committee of the CPC and Tianjin Municipal Government decided to found the new Tianjin Normal University by integrating the old Tianjin Normal University, Tianjin Teachers' Training Academy, and Tianjin Educational Institute. Approaved by Tianjin Municipal Government in March 2003, the construction project of the new campus of TNU was officially initiated. TNU now has 23 colleges, 1 independent college, 49 research institutes, and 87 specialties for undergraduates (including 56 specialties for 4-year students and 31 for 2-year students). Offering programs at various levels and in many disciplines, the university has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oslo School Of Management
Kristiania University College is an educational institution in Norway organized through the Ernst G. Mortensen foundation. As of 2022, Kristiania has approximately 19 000 students and provides higher education in Oslo, Bergen and online. Kristiania offers a variety of study programs within communication, management, marketing, finance, innovation, technology, art, design and media. The headquarters are located in Oslo, Norway, and the university college is named after Oslo’s previous name, Kristiania. Campus Kristiania University College is made up of two campuses – one in Oslo and one in Bergen. Campus Oslo consists of several buildings located in the city center: Campus Oslo * Kvadraturen * Urtegata * Fjerdingen * Spikersuppa – Kristiania Professional College Campus Bergen * Kalfarveien History 1914 – Norsk Korrespondenceskole (NKS) In 1914, the founder of the institution, Ernst G. Mortensen, decided to launch education through correspondence courses ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lund University
, motto = Ad utrumque , mottoeng = Prepared for both , established = , type = Public research university , budget = SEK 9 billion Facts and figures Lund University web site. , head_label = , head = Erik Renström , academic_staff = 4,780 (2022) (academic staff, researchers and employed research students) , administrative_staff = 2,890 (2022) , students = 46 000 (29 000 full-time e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Bagozzi
Richard Bagozzi is an American marketing theorist, consumer psychologist, and the Dwight F. Benton Professor of Behavioral Science in Management at Ross School of Business, University of Michigan. He is one of the most cited scholars in Marketing and among the field's most prominent theorists and empirical researchers. He has been ranked among The World's Most Influential Scientific Minds in 2014 by Thomson Reuters. He is an inaugural fellow of the American Marketing Association. Books * 1980, ''Causal Models in Marketing'', New York: Wiley. * 1986, ''Principles of Marketing Management'', Chicago,IL: Science Research Associates. Awards * AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award * Fellow of the American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping individ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jerry Wind
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behaviour, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. Education Professor Wind received his PhD from Stanford University in 1967 and his MA (1963)and B Soc Sci (1961) degrees from The Hebrew University in Jerusalem. He also received an M.A. Honors from the University of Pennsylvania. Career Over the years, Wind has served as editor-in-chief of the ''Journal of Marketing'', the policy boards of the ''Journal of Consumer Research'' and '' Marketing Science'', the editorial bo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service (economics)
A service is an "(intangible) act or use for which a consumer, firm, or government is willing to pay." Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on. Public services are those that society (nation state, fiscal union or region) as a whole pays for. Using resources, skill, ingenuity, and experience, service providers benefit service consumers. Services may be defined as intangible acts or performances whereby the service provider provides value to the customer. Key characteristics Services have three key characteristics: Intangibility Services are by definition intangible. They are not manufactured, transported or stocked. One cannot store services for future use. They are produced and consumed simultaneously. Perishability Services are perishable in two regards: * Service-relevant resources, processes, and systems are assigned for service delivery during a specific period in time. If the service consumer does not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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