Richard Bagozzi is an American marketing theorist, consumer psychologist, and the Dwight F. Benton Professor of Behavioral Science in Management at

Ross School of Business The Stephen M. Ross School of Business, also known as Michigan Ross, is the business school of the University of Michigan, a public research university in Ann Arbor, Michigan. Founded in 1924, the school is ranked among the best business schools i ...

University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...

. He is one of the most cited scholars in

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and among the field's most prominent theorists and empirical researchers. He has been ranked among The World's Most Influential Scientific Minds in 2014 by

Thomson Reuters Thomson Reuters Corporation ( ) is a Canadian multinational media conglomerate. The company was founded in Toronto, Ontario, Canada, where it is headquartered at the Bay Adelaide Centre. Thomson Reuters was created by the Thomson Corpora ...

. He is an inaugural fellow of the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

Books

* 1980, ''Causal Models in Marketing'', New York: Wiley. * 1986, ''Principles of Marketing Management'', Chicago,IL: Science Research Associates.

Awards

* AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award * Fellow of the

* Paul D. Converse Award, 1992. *Wroe Alderson Distinguished Lecturer, 2006–07. * Ivy College of Business Marketing Colloquium Distinguished Speaker, Iowa State University, 2019.

References

External links

Richard Bagozzi
Faculty Page, University of Michigan Living people American business theorists Marketing people Marketing theorists University of Michigan faculty Fellows of the American Marketing Association Year of birth missing (living people) {{US-business-academic-bio-stub