Celozzi-Ettleson Chevrolet
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Celozzi-Ettleson Chevrolet
Celozzi-Ettleson Chevrolet was a Chevrolet dealership located in Elmhurst, Illinois. Advertised that it was the "#1 Chevy dealer in the nation", it was owned by Nick Celozzi and Maury Ettleson and operated at the corner of York and Roosevelt Road, Roosevelt roads from February 1968 to October 2000. Well known for its local TV commercials featuring the owners displaying a large amount of cash in hand and advertising the dealership as the place "Where you always save more money," the dealership was originally Zepalack Chevrolet, and the actual address was 155 E. Roosevelt Road, although there was no direct access to the dealership from Roosevelt Road. In its heyday, the dealership spent $1 million a year on television ads. Its commercials have been noted by the ''Chicago Tribune'' as memorable for all who grew up with them. The duo became so famous that they even starred in commercials advertising other products, including Bud Light and Pizza Hut (revising their tagline to ...
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Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most autom ...
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