CPS Model
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CPS Model
The capital resources, performance and scalability (CPS) model is a set of case analysis frameworks recommended by the Global Alliance for Strategy in collaboration with European School of Management and Technology and is widely used for assessing the sustainability and competitive ability of an organization. Versions The CPS model has several published versions, the latest revision being the one developed by Dr. P. V. Lele in August 2006. Frameworks The CPS model, in its most popular version, has five frameworks: * MAN-CHA * BOSH value ** SAC score ** EMPT score ** Y.U.K.U. Score * Differential derivation value (DVD) index * tri-VIN framework * Technology polarization at normal purchasing power Applications and criticism CPS has been very useful in consumer durables and fast-moving consumer goods industries. However, the model fails to be effective in manufacturing industry. In several emerging businesses such as software services and business process outsourcing, the DVD ...
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European School Of Management And Technology
The European School of Management and Technology, also known as ESMT Berlin, is a private non-profit business school based in Berlin, Germany. The business school was founded in 2002 by 25 global companies and institutions including McKinsey & Company, McKinsey & Company, Inc., KPMG, The Boston Consulting Group, Siemens and T-Mobile. ESMT offers a full-time MBA, an executive MBA, a part-time MBA, a global online MBA, a master in management, a master in global management, a master in innovation and entrepreneurship, a master in analytics and artificial intelligence program, as well as open enrollment and customized executive education programs. ESMT Berlin is regarded as one of the most prestigious business schools in Europe, ranked 7th by the Financial Times and 12th by Bloomberg Businessweek. It is one of four business schools in Germany with triple accreditation from the European Quality Improvement System (EQUIS), the Association to Advance Collegiate Schools of Business (AACSB) ...
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Consumer Durables
In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be considered perfectly durable goods because they should theoretically never wear out. Highly durable goods such as refrigerators or cars usually continue to be useful for several years of use, so durable goods are typically characterized by long periods between successive purchases. Durable goods are known to form an imperative part of economic production. This can be exemplified from the fact that personal expenditures on durables exceeded the total value of $800 billion in 2000. In the year 2000 itself, durable goods production composed of approximately 60 percent of aggregate production within the manufacturing sector in the United States. Examples of consumer durable goods include bicycles, books, household goods (home appliances, consumer ...
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Fast-moving Consumer Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ** High volumes ** Low contrib ...
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Manufacturing Industry
Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a range of human activity, from handicraft to high-tech, but it is most commonly applied to industrial design, in which raw materials from the primary sector are transformed into finished goods on a large scale. Such goods may be sold to other manufacturers for the production of other more complex products (such as aircraft, household appliances, furniture, sports equipment or automobiles), or distributed via the tertiary industry to end users and consumers (usually through wholesalers, who in turn sell to retailers, who then sell them to individual customers). Manufacturing engineering is the field of engineering that designs and optimizes the manufacturing process, or the steps through which raw materials are transformed into a final product. ...
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Business Process Outsourcing
Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and assets from one firm to another. The term ''outsourcing'', which came from the phrase ''outside resourcing'', originated no later than 1981. The concept, which ''The Economist'' says has "made its presence felt since the time of the Second World War", often involves the contracting of a business process (e.g., payroll processing, claims processing), operational, and/or non-core functions, such as manufacturing, facility management, call center/call center support. The practice of handing over control of public services to private enterprises (privatization), even if conducted on a limited, short-term basis, may also be described as outsourcing. Outsourcing includes both foreign and domestic contracting, and sometimes includes offshoring ...
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Hubert Gatignon
Hubert Gatignon is a professor of marketing at INSEAD, Fontainebleau, France. According to Google Scholar, Gatignon has an i10-index of 57. Education Hubert Gatignon received his Baccalauréat, Série C at the Lycée Pierre et Marie Curie in Châteauroux, France in 1969, after which point he went on to receive a Diploma of Higher Commercial, Administrative and Financial Studies (Diplôme d'Etudes Supérieures Commerciales, Administratives et Financières) from ESCAE (Poitiers) in 1973. From there, Dr Gatignon attended the University of California, Los Angeles where he earned a Master of Business Administration and Doctor of Philosophy in Management in 1975 and 1981, respectively. Career Hubert Gatignon has worked as an associate and later full professor at the Wharton School of the University of Pennsylvania and in 1994, took a job with INSEAD, where he was employed as a professor of marketing and held the school's Claude Janssen Chair in Business Administration. He is curr ...
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