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Yakult Atoms Players
is a Japanese sweetened probiotic milk beverage fermented with the bacteria strain ''Lacticaseibacillus casei'' Shirota. It is sold by Yakult Honsha, based in Tokyo. It is distributed through convenience stores and supermarkets in single-serving containers of (depending on the manufacturer) or , often in single-row packs of five or ten. Ingredients Yakult ingredients are water, skimmed milk, glucose-fructose syrup, sucrose, and live ''Lactobacillus casei Shirota'' bacteria. The strain was originally classified as being ''Lactobacillus casei'' but in 2008 it was reclassified as belonging to ''L. paracasei''. Yakult is prepared by adding glucose to skimmed milk and heating the mixture at 90 to 95 °C for about 30 minutes. After letting it cool down to 45 °C, the mixture is inoculated with the lactobacillus and incubated for 6 to 7 days at 37 to 38 °C. After fermentation, water, sugar, gums and lactic acid are added. Health claims In 2006, a panel appointe ...
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Yakult Honsha
Yakult Honsha is a Japanese company founded in 1955 to sell its flagship product, Yakult—a beverage made using industrial lactic milk, a bacterial strain discovered by Minoru Shirota in the 1920s. Yakult Honsha is a multinational corporation that sells various other products and owns the Tokyo Yakult Swallows baseball team, in addition to the Roaring Raymonds. The company regularly promotes what the ''Financial Times'' called its "idiosyncratic philosophy of 'Shirota-ism'", namely that it should sell its products at an affordable price, and that a healthy intestine promotes longer life. History Since 1963, Yakult has employed women known as "Yakult ladies" (ヤクルトレディー; ''Yakuruto redī'') or "Yakult aunties" (ヤクルトおばさん; ''Yakuruto obasan'') to sell or deliver the products to individuals at their homes while traveling on bicycles or motorcycles. The initiative, meant to utilize Japanese women in the workforce, is responsible for up to 60% of all ...
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Constipated
Constipation is a bowel dysfunction that makes bowel movements infrequent or hard to pass. The Human feces, stool is often hard and dry. Other symptoms may include abdominal pain, bloating, and feeling as if one has not completely passed the bowel movement. Complications from constipation may include hemorrhoids, anal fissure or fecal impaction. The normal frequency of bowel movements in adults is between three per day and three per week. Babies often have three to four bowel movements per day while young children typically have two to three per day. Constipation has many causes. Common causes include slow movement of stool within the colon, irritable bowel syndrome, and pelvic floor disorders. Underlying associated diseases include hypothyroidism, diabetes, Parkinson's disease, celiac disease, non-celiac gluten sensitivity, colon cancer, diverticulitis, and inflammatory bowel disease. Medications associated with constipation include opioids, certain antacids, calcium channel b ...
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Danone
Danone S.A. () is a French multinational corporation, multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are branded Dannon in the United States. As of 2018, Danone sold products in 120 markets, and had sales in 2018 of €24.65 billion. In the first half of 2018, 29% of sales came from specialized nutritional preparations, 19% came from branded bottled water, and 52% came from dairy and plant-based products (including yogurt). History Name Danone was founded by Isaac Carasso (born İzak Karasu), a Salonica-born Sephardic Jewish physician from the Ottoman Empire, who began producing yogurt in Barcelona, Spain in 1919. The brand was named Danone, which translates to "little Daniel", after his son Daniel Carasso. In 1929, Isaac Carasso moved the company from Spain to France, opening a plant in Paris. In 1942, Danie ...
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Korea Yakult
hy Co., Ltd (), formerly known as Korea Yakult (), is a South Korean food company based in Seocho-gu, Seoul. It is one of the largest food companies in South Korea and produces beverages (including ''sikhye'' and '' sujeonggwa'') and dairy products (including ''yakult'', a yogurt-like drink). History The Korean joint venture between Yoon Deok-byeong and Yakult Honsha was established in 27 November 1969 under the name () The company created and started selling domestic yakult in 1971 to negative reception in the early days, due to the lack of knowledge regarding lactic acid bacteria. At the time, there was speculation about the product, due to popular belief that Lactic Acid was harmful to the body. Despite this, Yoon carried on with the sales, starting with an aggressive marketing campaign, including a "free tasting campaign" for the public, a door-to-door sales campaign by hiring housewives (who came to be known as Yakult Lady/auntie), who knew the local neighborhood and kn ...
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Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area and the seventh most populous. Its capital is Brasília, and its most populous city is São Paulo. The federation is composed of the union of the 26 States of Brazil, states and the Federal District (Brazil), Federal District. It is the largest country to have Portuguese language, Portuguese as an List of territorial entities where Portuguese is an official language, official language and the only one in the Americas; one of the most Multiculturalism, multicultural and ethnically diverse nations, due to over a century of mass Immigration to Brazil, immigration from around the world; and the most populous Catholic Church by country, Roman Catholic-majority country. Bounded by the Atlantic Ocean on the east, Brazil has a Coastline of Brazi ...
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São Bernardo Do Campo
São Bernardo do Campo () is a Brazilian Municipalities of Brazil, municipality in the state of São Paulo. It is part of the Metropolitan Region of São Paulo. The population is 844,483 (2020 est.) in an area of . History The city was founded by João Ramalho in 1553 and was known as Vila de Santo André da Borda do Campo de Piratininga, soon transferred to another nearby place, safer from hostile tribes. It is, however, historically perceived as the first Brazilian settlement built away from the sea. The original settlement was then resettled as São Bernardo, became a parish in 1812 and became a municipality in 1890. In 1938, it became a part of the Santo André, Brazil, Santo André district only to be separated again in 1945, as the aftermath of an action from a group of entrepreneurs led by Wallace Cochrane Simonsen, who was eventually appointed as the first mayor of the newborn municipality. The area where São Bernardo do Campo, Santo André, São Caetano do Sul, and Diad ...
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Yakult Lady
A Yakult lady (ヤクルトレディー; ''Yakuruto redi-''), also known as an Yakult auntie (ヤクルトおばさん; ''Yakuruto obasan''), is a woman who sells Yakult products as an employee or delivers the products door to door to individuals at their homes. In order to promote good health, they sell and market Yakult products while riding bicycles, motorcycles, or other automobiles. They wear the company's uniform, including a hat and a pair of gloves. Men such as Kazuhisa Ishii have also worked as Yakult "ladies". The Yakult lady home delivery system was introduced in 1963 while the Yakult Lady System started in 1981. There have been many cases in which a Yakult lady's social standing has become more like that of an entrepreneur than that of a part-time worker. They are fairly similar to retail stores licensed to sell the products by Yakult themselves. Yakult is sold in 31 countries around the world, but Yakult ladies only sell and distribute in Asian countries such as Chin ...
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Minoru Shirota
was a Japanese microbiologist. In the 1930 Shirota identified a strain of lactic acid bacteria that is part of normal gut flora that he originally called ''Lactobacillus casei Shirota,'' which appeared to help contain the growth of harmful bacteria in the gut. The strain was later reclassified as '' Lactobacillus paracasei Shirota''. Lay summary: He founded the company Yakult Honsha in 1935 to sell beverages containing the strain branded Yakult. He died in Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ..., Japan in 1982. References {{DEFAULTSORT:Shirota, Minoru 1899 births 1982 deaths Japanese military doctors Japanese microbiologists People from Iida, Nagano Japanese inventors ...
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Yakult Packs
is a Japanese sweetened probiotic milk beverage fermented with the bacteria strain ''Lacticaseibacillus casei'' Shirota. It is sold by Yakult Honsha, based in Tokyo. It is distributed through convenience stores and supermarkets in single-serving containers of (depending on the manufacturer) or , often in single-row packs of five or ten. Ingredients Yakult ingredients are water, skimmed milk, glucose-fructose syrup, sucrose, and live ''Lactobacillus casei Shirota'' bacteria. The strain was originally classified as being ''Lactobacillus casei'' but in 2008 it was reclassified as belonging to ''L. paracasei''. Yakult is prepared by adding glucose to skimmed milk and heating the mixture at 90 to 95 °C for about 30 minutes. After letting it cool down to 45 °C, the mixture is inoculated with the lactobacillus and incubated for 6 to 7 days at 37 to 38 °C. After fermentation, water, sugar, gums and lactic acid are added. Health claims In 2006, a panel appointe ...
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Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, ...
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