A Yakult lady (ヤクルトレディー; ''Yakuruto redi-''), also known as an Yakult auntie (ヤクルトおばさん; ''Yakuruto obasan''), is a
woman
A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female humans regardl ...
who sells
Yakult
is a Japanese sweetened probiotic milk beverage fermented with the bacteria strain '' Lacticaseibacillus casei'' Shirota. It is sold by Yakult Honsha, based in Tokyo. It is distributed through convenience stores and supermarkets in single-servin ...
products as an employee or delivers the products door to door to individuals at their homes. In order to promote good health, they sell and market Yakult products while riding
bicycles
A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist.
Bic ...
,
motorcycles
A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising, ...
, or other
automobiles
A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods.
The year 1886 is regarded as ...
. They wear the company's uniform, including a hat and a pair of gloves. Men such as
Kazuhisa Ishii
Kazuhisa Ishii (石井 一久 ''Ishii Kazuhisa'') (born September 9, 1973) is a Japanese former professional baseball pitcher and current manager and general manager for the Tohoku Rakuten Golden Eagles of Nippon Professional Baseball (NPB). He pl ...
have also worked as Yakult "ladies". The Yakult lady home delivery system was introduced in 1963
while the Yakult Lady System started in 1981.
There have been many cases in which a Yakult lady's social standing has become more like that of an entrepreneur than that of a
part-time worker. They are fairly similar to retail stores licensed to sell the products by Yakult themselves. Yakult is sold in 31 countries around the world, but Yakult ladies only sell and distribute in
Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
n countries such as
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
and
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
as well as
Central and South American countries such as
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
. Although Yakult is sold in Western countries, they do not have Yakult ladies. A trial of the Yakult lady system was introduced to
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
in 1994 but it was eventually disbanded.
See also
*
Milk delivery
Milk delivery is a delivery service dedicated to supplying milk. This service typically delivers milk in bottles or cartons directly to customers' homes. This service is performed by a milkman, milkwoman, or milk deliverer. (In contrast, a cow ...
*
Dabbawala
The dabbawalas (also spelled dabbawallas or dabbawallahs, called tiffin wallahs in older sources) constitute a lunchbox delivery and return system that delivers hot lunches from homes and restaurants to people at work in India, especially in Mu ...
References
External links
*
堅調ヤクルトレディー 地域密着、不況知らず
Personal selling
Distribution (marketing)
Economy of Japan
1963 introductions
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