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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Five Canons Of Rhetoric
Rhetoric () is the Art (skill), art of persuasion, which along with grammar and logic (or dialectic), is one of the Trivium, three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The #Five Canons of Rhetoric, five canons of rhetoric or phases of developing a persuasive speech were first codified in clas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", '' Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin '' mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pathos
Pathos (, ; plural: ''pathea'' or ''pathê''; , for " suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personally * use the attributes of the ideal to reinforce the message Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim," ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Inventio
''Inventio'', one of the five canons of rhetoric, is the method used for the ''discovery of arguments'' in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery". ''Inventio'' is the central, indispensable canon of rhetoric, and traditionally means a systematic search for arguments. A speaker uses ''Inventio'' when they begin the thought process to form and develop an effective argument. Often, the invention phase can be seen as the first step in an attempt to generate ideas or create an argument that is convincing and compelling. The other four canons of classical rhetoric (namely dispositio, elocutio, memoria, and pronuntiatio) rely on their interrelationship with invention. Purpose According to Crowley and Hawhee, invention is the division of rhetoric that investigates the possible means by which proofs can be discovered. It supplies the speaker and writers with sets of instructions or ideas that help them to find and compose arguments that a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aristotle
Aristotle (; grc-gre, Ἀριστοτέλης ''Aristotélēs'', ; 384–322 BC) was a Greek philosopher and polymath during the Classical Greece, Classical period in Ancient Greece. Taught by Plato, he was the founder of the Peripatetic school of philosophy within the Lyceum (classical), Lyceum and the wider Aristotelianism, Aristotelian tradition. His writings cover many subjects including Physics (Aristotle), physics, biology, zoology, metaphysics, logic, ethics, aesthetics, Poetics (Aristotle), poetry, theatre, music, rhetoric, psychology, linguistics, economics, politics, meteorology, History of geology, geology, and government. Aristotle provided a complex synthesis of the various philosophies existing prior to him. It was above all from his teachings that Western culture, the West inherited its intellectual lexicon, as well as problems and methods of inquiry. As a result, his philosophy has exerted a unique influence on almost every form of knowledge in the West a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logos
''Logos'' (, ; grc, λόγος, lógos, lit=word, discourse, or reason) is a term used in Western philosophy, psychology and rhetoric and refers to the appeal to reason that relies on logic or reason, inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric. The word has also been used in different senses along with ''rhema''. Both Plato and Aristotle used the term ''logos'' along with ''rhema'' to refer to sentences and propositions. It is primarily in this sense the term is also found in religion. Background grc, λόγος, lógos, lit=word, discourse, or reason is related to grc, λέγω, légō, lit=I say, label=Ancient Greek which is cognate with la, Legus, lit=law. The word derives from a Proto-In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Encomium To Helen
Gorgias (; grc-gre, Γοργίας; 483–375 BC) was an ancient Greek sophist, pre-Socratic philosopher, and rhetorician who was a native of Leontinoi in Sicily. Along with Protagoras, he forms the first generation of Sophists. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. "Like other Sophists, he was an itinerant that practiced in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances. A special feature of his displays was to ask miscellaneous questions from the audience and give impromptu replies." W. K. C. Guthrie, ''The Sophists'' (New York: Cambridge University Press, 1971), p. 270. He has been called "Gorgias the Nihilist" although the degree to which this epithet adequately describes his philosophy is controversial.Rosenkrantz, G. (2002). The Possibility of Metaphysics: Substance, Ident ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gorgias
Gorgias (; grc-gre, Γοργίας; 483–375 BC) was an ancient Greek sophist, pre-Socratic philosopher, and rhetorician who was a native of Leontinoi in Sicily. Along with Protagoras, he forms the first generation of Sophists. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. "Like other Sophists, he was an itinerant that practiced in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances. A special feature of his displays was to ask miscellaneous questions from the audience and give impromptu replies."W. K. C. Guthrie, ''The Sophists'' (New York: Cambridge University Press, 1971), p. 270. He has been called "Gorgias the Nihilist" although the degree to which this epithet adequately describes his philosophy is controversial.Rosenkrantz, G. (2002). The Possibility of Metaphysics: Substance, I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sophists
A sophist ( el, σοφιστής, sophistes) was a teacher in ancient Greece in the fifth and fourth centuries BC. Sophists specialized in one or more subject areas, such as philosophy, rhetoric, music, athletics, and mathematics. They taught ''arete'' – "virtue" or "excellence" – predominantly to young statesmen and nobility. In the present day, however, a sophist refers to someone who deliberately argues using fallacious arguments or reasoning, in order to mislead; see the section below. Etymology The Greek word el, σοφός, sophos, a wise man, label=none is related to the noun el, σοφία, sophia, wisdom, label=none. Since the times of Homer it commonly referred to an expert in his profession or craft. Charioteers, sculptors, or military experts could be referred to as in their occupations. The word has gradually come to connote general wisdom and especially wisdom in human affairs such as politics, ethics, and household management. This was the meaning a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dispositio
Dispositio is the system used for the organization of arguments in the context of Western classical rhetoric. The word is Latin, and can be translated as "organization" or "arrangement". It is the second of five canons of classical rhetoric (the first being inventio, and the remaining being elocutio, memoria, and pronuntiatio) that concern the crafting and delivery of speeches and writing. The first part of any rhetorical exercise was to discover the proper arguments to use, which was done by the formalized methods of ''inventio''. The next problem was to select various arguments and organize them into an effective discourse. Aristotle Aristotle defined two essential parts of a discourse: the statement of the case and the proof of the case. For example, in a legal argument, a prosecutor must first declare the charges against the defendant and provide the relevant facts; then he must present the evidence that proves guilt. Aristotle allowed that in practice most discourse als ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trivium
The trivium is the lower division of the seven liberal arts and comprises grammar, logic, and rhetoric. The trivium is implicit in ''De nuptiis Philologiae et Mercurii'' ("On the Marriage of Philology and Mercury") by Martianus Capella, but the term was not used until the Carolingian Renaissance, when it was coined in imitation of the earlier quadrivium. Grammar, logic, and rhetoric were essential to a classical education, as explained in Plato's dialogues. The three subjects together were denoted by the word ''trivium'' during the Middle Ages, but the tradition of first learning those three subjects was established in ancient Greece. Contemporary iterations have taken various forms, including those found in certain British and American universities (some being part of the Classical education movement) and at the independent Oundle School in the United Kingdom. Etymology Etymologically, the Latin word trivium means "the place where three roads meet" (tri + via); hence, the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a Classics, classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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