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PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi to an immensely diversified range of food and beverage brands. Significant acquisitions include Tropicana Products in 1998, the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio, and Pioneer Foods in 2020 for US$1.7 billion. As of January 2021, the company possesses 23 brands that have over 1 billion $ each in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries and territories, r ...
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Frito-Lay
Frito-Lay, Inc. (; ) is an American food company that manufactures, markets, and sells snack foods. It began in the early 1930s as two companies, Fritos, the Frito Company and Lay's, H.W. Lay & Company, that merged in 1961. Frito-Lay itself merged with Pepsi, the Pepsi-Cola Company in 1965 to create PepsiCo. Since the merger, Frito-Lay operates as a wholly owned subsidiary of PepsiCo. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles (potato chips), Ruffles potato chips, Rold Gold pretzels, and Walkers (snack foods), Walkers potato crisps (in the UK and Ireland). Each brand generated annual worldwide sales over $1 billion in 2009. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. ma ...
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Ramon Laguarta
Ramon Laguarta (born 1963) is a Spanish businessman who is the chairman and chief executive officer of PepsiCo. He became CEO on 3 October 2018 after Indra Nooyi stepped down. He is the sixth CEO in the company's history and the first Spanish CEO of a large American multinational company. Education Laguarta graduated with bachelor's and master's degrees in business administration from ESADE Business School in Burro in 1985. In 1986 he received a master's degree in international management from the Thunderbird School of Global Management. Career Before joining PepsiCo he worked at Chupa Chups, a candy company based in Spain known for its lollipops. Laguarta joined PepsiCo in January 1996. His first role was in the company's European business, and in 2014 became the CEO of the entire Europe and Sub-Saharan Africa (ESSA) sector. While working in Europe, Laguarta helped lead the acquisition in 2010 of Russian dairy and juice company Wimm-Bill-Dann, a deal valued at $5.4 b ...
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Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, dou ...
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Gatorade
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers at the University of Florida led by Robert Cade. It was originally made for the school's student-athletes, the Gators, to replenish the carbohydrates that they burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Stokely-Van Camp acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001. , Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States ...
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Tropicana Products
Tropicana Brands Group ( ) is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021, it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to French investment fund PAI Partners. PepsiCo retained the remaining 39% of the companies ownership. History Establishment Tropicana traces its roots to Anthony T. Rossi, a native of Sicily in Italy, who immigrated to the United States in 1921 when he was 21. He drove a taxi, was a grocer in New York (state), New York, then worked as a farmer in Virginia. He then moved to Florida in 1940, where he farmed, and was a restaurateur. His first involvement with the Florida citrus industry was creating fresh fruit gift boxes. These were sold in Macy's and Gimbels department stores, all in the city of New York City, New York. In 1947, Rossi settled in Palmetto, Florida, and bega ...
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List Of Assets Owned By PepsiCo
This is an alphabetical list of PepsiCo brands. It lists licensed trademarks, partnerships, including those in only certain markets, and products, split into foodtypes. Trademarks * Agousha (Russia) *Alvalle (Spain) * AMP Energy *Aquafina *Aquafina Flavorsplash * Aunt Jemima/ Pearl Milling Company *Baconzitos (Brazil) * Cap'n Crunch * Cheetos *Chester's * Chipsy (Egypt, Serbia) *Chudo *Cracker Jack *Crunchy * Diet Mountain Dew * Diet Mug *Diet Pepsi * Diet 7UP (only outside of the United States) * Diet Sierra Mist / Stary *Domik v Derevne (Russia) *Doritos * Duyvis (Netherlands) *Elma Chips (Brazil) * Emperador (Mexico) *Evervess (Russia) *Fandangos (Brazil) *Frito-Lay * Fritos *Fruktoviy Sad (Russia) * Frustyle (Russia) * G2 *Gatorade *Gatorade Zero * Grandma's *Imunele (Russia) * Izze *Ivi (Albania, Greece, Cyprus, Serbia) * Kas *KhrusTeam (Russia) * Kurkure (India, Bangladesh, Pakistan) *Lay's *Lehar (India) *Life * Lifewater * Lubimy (Russia) * Manzanita Sol * Marias Gamesa ...
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Quaker Oats Company
The Quaker Oats Company, known as Quaker, is an American food Conglomerate (company), conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats. In 1911, the company acquired the Great Western Cereal Company. The iconic cylindrical package was introduced in 1915. Although Quaker Oats Company states that the "Quaker man" is not meant to resemble or represent an actual person, the company identified the Quaker man as William Penn in advertising dating back to 1909. In 1983, Quaker acquired Stokely-Van Camp, Inc., the maker of Van Camp's and Gatorade. In 2001, PepsiCo bought Quaker Oats for $14 billion, primarily to acquire the Gatorade brand. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart (businessman), Robert Stuart founded oat mills. Schumacher founded the German Mills American O ...
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Cola Wars
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. History In 1886, John Stith Pemberton, a pharmacist from Colombus, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who founded The Coca-Cola Company in 1896. Two years later in 1898 in New Bern, North Carolina, Caleb Bradham renamed his "Brad's Drink" to "Pepsi-Cola," and founded the Pepsi-Cola Company in 1902. The two companies introduced advertising techniques, such as Coke's first celebrity endorsement and its 1915 contour bottle. However, market instability following World War I forced Pepsi to declare bankrup ...
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Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ...
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Pioneer Foods
Pioneer Foods is a South African packaged goods company which in March 2020 became a subsidiary of PepsiCo. It operates in South Africa as well as two other African countries and exports a number of its brands globally. The company's core business is the production, distribution, marketing and selling of a diverse range of food, beverages and related products. The group employs approximately 8600 permanent employees. The Pioneer Foods brand portfolio includes Bokomo cereals, Liqui-Fruit, Ceres Fruit Juice, SASKO bread, Safari dried fruit & nuts, Spekko rice and White Star maize. History It was created following the merger of two other South African packaged goods companies (SASKO and Bokomo) in 1997. SASKO was renamed Essential Foods while Bokomo Foods and Ceres Beverages were consolidated into a single management structure as Groceries. The international portfolio is a well-established division boasting long-standing relationships in core export markets. The division man ...
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Purchase, New York
Purchase is a hamlet ''The Tragedy of Hamlet, Prince of Denmark'', often shortened to ''Hamlet'' (), is a Shakespearean tragedy, tragedy written by William Shakespeare sometime between 1599 and 1601. It is Shakespeare's longest play. Set in Denmark, the play (the ... in the town of Harrison, New York, Harrison, in Westchester County, New York, United States. One myth explains that its name is derived from Harrison's purchase, where John Harrison was to be granted as much land as he could ride in one day. Purchase is home to State University of New York at Purchase and Manhattanville College and is one of the richest communities on the east coast. History In 1695, John Harrison, a Quakers, Quaker from Flushing, Queens, "purchased of the Indians a tract of land about nine miles in length and nearly three in width... The Indians reserved 'such whitewood trees as shall be found suitable to make canoes of..." Large numbers of Friends came to settle there. They called it "Harri ...
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