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General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by C. W. Post, Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria) for $5.6 billion, the largest non-oil acquisition at the time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft General Foods. The "General Foods" name was dropped in 1995 with the corporate name being reverted to Kraft Foods; a line of caffeinated hot beverage mixes continued to carry the Maxwell House International, General Foods International name until 2010. History Background General Foods background can be traced to the Post Cereal Com ...
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Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ...
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Rax Restaurants
Rax Roast Beef is a regional U.S. fast food restaurant chain specializing in roast beef sandwiches. The company has been through many iterations, declaring bankruptcy more than once, rising to as many as 504 locations in 38 U.S. states in the 1980s and falling to fewer than 10 locations in the 2020s. As of 2024, Rax is based in Ironton, Ohio, and has six restaurants in the states of Illinois, Ohio and Kentucky. History Origins Rax was originally known as "JAX Roast Beef", founded by Jack Roschman in 1967, in Springfield, Ohio. In 1969, Roschman sold the chain to General Foods, which then changed the name of the restaurants to "RIX Roast Beef". General Foods ran the chain until 1972, when most of the restaurants closed down. The remaining 10 units were franchised units owned by the Restaurant Administration Corporation (RAC), headed by J. Patrick Ross, a franchisee of multiple restaurant chains including Wendy's, Ponderosa Steak House, and Long John Silver's. RAC purchased the ...
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Grape-Nuts
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder. Marketing Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres." Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguou ...
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Postum
Postum () is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Consumer Brands, Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum. The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. Postum is made from roasted wheat bran and molasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced. Acrylamide When tested by the FDA, Postum had more acrylamide than any other product, by dry weight. History Postum quickly became popular, making Post wealthy. The aggressive advertising, with the slogan "There's a Reason", warned against the ...
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Will Keith Kellogg
Will Keith Kellogg (born William Keith Kellogg; April 7, 1860 – October 6, 1951) was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals. He was a member of the Seventh-day Adventist Church and practiced vegetarianism as a dietary principle taught by his church. He also founded the Kellogg Arabian Ranch, which breeds Arabian horses. Kellogg was a philanthropist and started the Kellogg Foundation in 1934 with a $66-million donation. Early career As a young businessman, Kellogg started out selling brooms in his hometown of Battle Creek, Michigan. In December 1878, W.K. Kellogg was hired by George H. King at the urging of James Springer White, also known as Elder White, to help run his new broom factory in Dallas, Texas. W.K. returned home in November 1879 to help his brother John Harvey Kellogg manage the Battle Creek Sanitarium. The sanitarium, originally the Western Health Reform Ins ...
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Kellogg's
Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack foods, including cracker (food), crackers and toaster pastry, toaster pastries, breakfast cereal, cereal, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside North America, Kellanova markets cereals such as Corn flakes, Corn Flakes, Rice Krispies, Frosted Flakes, Frosties and Coco Pops. Kellogg's products are manufactured and marketed in over 180 countries. Kellanova's largest factory is at Trafford Park in Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai, and Que ...
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John Harvey Kellogg
John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American businessman, Invention, inventor, physician, and advocate of the Progressive Era, Progressive Movement. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan, founded by members of the Seventh-day Adventist Church. It combined aspects of a European spa, a hydrotherapy institution, a hospital and high-class hotel. Kellogg treated the rich and famous, as well as the poor who could not afford other hospitals. According to ''Encyclopædia Britannica'', his "development of dry breakfast cereals was largely responsible for the creation of the Corn flakes, flaked-cereal industry, with the founding and the culmination of the global conglomeration brand of Kellogg's, Kellogg's (now Kellanova)." An early proponent of the germ theory of disease, Kellogg was well ahead of his time in relating Gut flora, intestinal flora and the presence of bacteria in the intestines to health and disease. The ...
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Battle Creek Sanitarium
The Battle Creek Sanitarium was a world-renowned health resort in Battle Creek, Michigan, United States. It started in 1866 on health principles advocated by the Seventh-day Adventist Church and from 1876 to 1943 was managed by Dr. John Harvey Kellogg. The "San," as it was called, flourished under Dr. Kellogg's direction and became one of the "premier wellness destinations" in the United States. After a devastating fire in 1902 the Sanitarium was not only rebuilt, but also enlarged. At its zenith, the sprawling health and wellness complex of more than 30 buildings situated on 30 acres accommodated near thirteen hundred guests. It housed a hospital with research facilities and a nursing school, as well as the Sanitarium Food Company, among others. Following the disfellowshipping of Dr. Kellogg in 1907, the physician stated that he and his employees were "independents" who "did not belong to any church" and that the Sanitarium promoted his theory of "biologic living" based on Ad ...
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Battle Creek, Michigan
Battle Creek is a city in northwestern Calhoun County, Michigan, United States, at the confluence of the Kalamazoo River, Kalamazoo and Battle Creek River, Battle Creek rivers. As of the 2020 United States census, 2020 census, the city had a total population of 52,731. It is the principal city of the Battle Creek metropolitan statistical area, which encompasses all of Calhoun County. Nicknamed "Cereal City", it is best known as the home of WK Kellogg Co and the founding city of Post Consumer Brands. In Battle Creek, the Kellogg brothers invented the first cereal by accident in an attempt to make granola. Toponym One local legend says Battle Creek was named after an encounter between a Surveyor General of the Northwest Territory, federal government land survey party led by Colonel John Mullett and two Potawatomi in March 1824. The two Potawatomi had approached the camp asking for food because they were hungry as the United States Army, U.S. Army was late delivering supplies promise ...
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Maxwell House International
Maxwell House International is a brand of flavored instant coffee beverages produced by the Maxwell House coffee division of the Kraft Foods corporation, based in the United States. History The product line was introduced in the early 1970s as General Foods International Coffee, a brand owned by General Foods. The first three flavors at launch were Café au lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna. The line, sold in small tins, was marketed as a premium product, and remained a strong seller through the 1990s. "General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee-based beverages ( Chai latte and Vanilla Creme). In 2009, it began to carry a "From the makers of Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduc ...
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Marjorie Merriweather Post
Marjorie Merriweather Post (March 15, 1887 – September 12, 1973) was an American businesswoman, socialite, and philanthropist. She was the daughter of C. W. Post and the owner of General Foods, General Foods Corporation. For much of Post's life, she was known as the wealthiest woman in the United States. Post used much of her fortune to collect art, particularly Russian Empire, Imperial-era Russian art, much of which is now on display at Hillwood Estate, Museum & Gardens, Hillwood, the museum which was her estate in Washington, D.C. She is also known for her mansion, Mar-a-Lago, in Palm Beach, Florida. Early life Marjorie Merriweather Post was born in Springfield, Illinois, the daughter and only child of C. W. Post and Ella Letitia Merriweather. At age 27, following her father's death in 1914, she became the owner of the rapidly growing Post Cereals, Postum Cereal Company, founded in 1895. She inherited a $20 million fortune. Post lived in Battle Creek, Michigan from ages ...
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Postum Cereal Company
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known simply as Post) is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Honey Bunches of Oats, Golden Crisp, Grape-Nuts, Honeycomb, Pebbles, and Waffle Crisp, among others. The company also produces several pet food brands, including Rachael Ray Nutrish, Kibbles 'n Bits, and 9Lives, and markets Peter Pan Peanut Butter. History C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. ...
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