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Crucible (geodemography)
Crucible is a geodemography computer system created by the United Kingdom-based grocery company Tesco. The system is run by a subsidiary Dunnhumby. The system collects information from the company's loyalty program, "Clubcard Tesco Clubcard (commonly referred to and branded as Clubcard) is the loyalty card of British supermarket chain Tesco. The Clubcard scheme operates in the United Kingdom, Ireland, Czech Republic, Slovakia, Hungary and several other countries. ...", as well as aggregating information from other geodemographic databases and other sources. The system has been used to sell customer information to other companies in the UK, leading to accusations in 2005 that the company, with its large share of the UK shopping sector, has become too powerful. ReferencesGuardian article on Crucible External links [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geodemography
Geodemography is the study of people based on where they live.; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, along with sociology. It includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed. Geodemographic systems estimate the most probable characteristics of people based on the pooled profile of all people living in a small area near a particular address. Origins The origins of geodemographics are often identified as Charles Booth and his studies of deprivation and poverty in early twentieth century London, and the Chicago School of sociology. Booth developed the idea of 'classifying neighborhoods', exemplified by his multivariate c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grocery
A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, and is not used to refer to other types of stores that sell groceries. In the UK, shops that sell food are distinguished as grocers or grocery shops (though in everyday use, people usually use either the term "supermarket" or a "corner shop" or "convenience shop"). Larger types of stores that sell groceries, such as supermarkets and hypermarkets, usually stock significant amounts of non-food products, such as clothing and household items. Small grocery stores that sell mainly fruit and vegetables are known as greengrocers (Britain) or produce markets (U.S.), and small grocery stores that predominantly sell prepared food, such as candy and snacks, are known as convenience shops or delicatessens. Definition The definition of "grocery store" v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tesco
Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in the world measured by revenues. It has shops in Ireland, the United Kingdom, the Czech Republic, Hungary and Slovakia. It is the market leader of groceries in the UK (where it has a market share of around 28.4%). Tesco has expanded globally since the early 1990s, with operations in 11 other countries in the world. The company pulled out of the US in 2013, but continues to see growth elsewhere. Since the 1960s, Tesco has diversified into areas such as the retailing of books, clothing, electronics, furniture, toys, petrol, software, financial services, telecoms and internet services. In the 1990s, Tesco re-positioned itself from being a downmarket high-volume low-cost retailer, attempting to attract a range of social groups with its low-cost ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dunnhumby
Dunnhumby is a global customer data science company. Formation The company was formed by husband and wife team Edwina Dunn and Clive Humby. Humby was a University of Sheffield trained mathematician and the couple both worked at Caci. Wanting to start his own business, Humby resigned from Caci and left on the day that Dunn was dismissed. The couple started dunnhumby in 1989, in the kitchen of their Chiswick, west London home. The company began working with clients, including Cable & Wireless and BMW. In May 2018, dunnhumby acquired marketing and promotions management company Aptaris. Tesco Clubcard Dunnhumby originally gained prominence for helping establish Tesco Clubcard. In 1994, Tesco, which was second in the UK retail market to Sainsbury's, wanted to create a new loyalty card. The man responsible for Tesco's trials, Grant Harrison, attended a conference where Clive Humby was speaking. Harrison agreed a trial with Tesco's then marketing director Terry Leahy and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tesco Clubcard
Tesco Clubcard (commonly referred to and branded as Clubcard) is the loyalty card of British supermarket chain Tesco. The Clubcard scheme operates in the United Kingdom, Ireland, Czech Republic, Slovakia, Hungary and several other countries. As of 2017, there were over 17 million users in the United Kingdom. History In 1993, Terry Leahy asked the Tesco marketing team to investigate the potential of loyalty cards. In the past Tesco had run Green Shield Stamps as a promotional tool which rewarded people for visits and spend, but gained no customer information. The initial team researched programmes across the world and developed a proposal which showed that a loyalty card could be very effective. The key change since the days of Green Shield Stamps was the ability to track individual customer behaviour cost-effectively using a magnetic stripe card. In 1994, Grant Harrison attended a conference where Clive Humby from marketing firm dunnhumby was speaking. Dunnhumby was already w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geographical Databases In The United Kingdom
Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth description") is a field of science devoted to the study of the lands, features, inhabitants, and phenomena of Earth. The first recorded use of the word γεωγραφία was as a title of a book by Greek scholar Eratosthenes (276–194 BC). Geography is an all-encompassing discipline that seeks an understanding of Earth and its human and natural complexities—not merely where objects are, but also how they have changed and come to be. While geography is specific to Earth, many concepts can be applied more broadly to other celestial bodies in the field of planetary science. One such concept, the first law of geography, proposed by Waldo Tobler, is "everything is related to everything else, but near things are more related than distant things." Geography has been called "the world discipline" and "the bridge between the human and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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