Corporate Memphis
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Corporate Memphis
Corporate Memphis (alternative names: Alegria Art, Big Tech Art, or Flat Art) is a term used to describe a Flat design, flat, geometric Style (visual arts), art style, widely associated with Big Tech illustrations in the late 2010s and early 2020s. It has been criticized by some as uninspired or dystopian, though some illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy. Origins Flat art developed out of the rise of vector graphic programs, and a nostalgia for midcentury modern illustration. It began to trend in editorial illustration and especially the tech industry, which relied on simple, scalable illustrations to fill white space and add character to apps and web pages. The style was widely popularized when Facebook introduced Alegria, an illustration system commissioned from design agency Buck Studios and illustrator Xoana Herrera in 2017. The name Corporate Memphis originated from the title of an Are.na board that collected ...
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Flat Design
Flat design is a minimalist design language or design style commonly used in graphical user interfaces (GUI) (such as web applications and mobile apps), and also in graphical materials such as posters, arts, guide documents and publishing products. Definition and purpose Flat design is a style of interface design emphasizing minimalist use of simple elements, typography, and flat colors. Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable. Additionally, it makes it easier to design an interface that is responsive to changes in browser size across different devices. With minimal design elements, websites are able to load faster and resize easily, and still look sharp on high-definition screens. As a design approach, it is often contrasted to skeuomorphism and ''rich design''. History Flat design is primarily influenced by ...
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Style (visual Arts)
In the visual arts, style is a "...distinctive manner which permits the grouping of works into related categories" or "...any distinctive, and therefore recognizable, way in which an act is performed or an artifact made or ought to be performed and made". It refers to the visual appearance of a work of art that relates it to other works by the same artist or one from the same period, training, location, "school", art movement or archaeological culture: "The notion of style has long been the art historian's principal mode of classifying works of art. By style he selects and shapes the history of art". Style is often divided into the general style of a period, country or cultural group, group of artists or art movement, and the individual style of the artist within that group style. Divisions within both types of styles are often made, such as between "early", "middle" or "late". In some artists, such as Picasso for example, these divisions may be marked and easy to see; in others ...
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Big Tech
Big Tech, also known as the Tech Giants, refers to the most dominant companies in the information technology industry, mostly located in the United States. The term also refers to the four or five largest American tech companies, called the Big Four or Big Five, which consists of Alphabet (Google), Amazon, Apple, and Meta (Facebook), with Microsoft completing the Big Five. The tech giants are dominant players in their respective areas of technology: artificial intelligence, e-commerce, online advertising, consumer electronics, cloud computing, computer software, media streaming, smart home, self-driving cars, and social networking. They are among the most valuable public companies, having had a maximum market capitalization from around 1 to above 3 trillion U.S. dollars. In December 2021 and November 2022 respectively, Meta and Amazon fell below their trillion dollar market caps. They are also considered among the most prestigious employers in the world, especially Alphab ...
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Dystopian
A dystopia (from Ancient Greek δυσ- "bad, hard" and τόπος "place"; alternatively cacotopiaCacotopia (from κακός ''kakos'' "bad") was the term used by Jeremy Bentham in his 1818 Plan of Parliamentary Reform (Works, vol. 3, p. 493). or simply anti-utopia) is a speculated community or society that is undesirable or frightening. It is often treated as an Opposite (semantics), antonym of ''utopia'', a term that was coined by Sir Thomas More and figures as the title of his best known work, published in 1516, which created a blueprint for an ideal society with minimal crime, violence and poverty. The relationship between utopia and dystopia is in actuality not one simple opposition, as many utopian elements and components are found in dystopias as well, and ''vice versa''. Dystopias are often characterized by rampant fear or distress , tyrannical governments, environmental disaster, or other characteristics associated with a cataclysmic decline in society. Distinct the ...
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Memphis Group
The Memphis Group, also known as Memphis Milano, was an Italian design and architecture group founded by Ettore Sottsass. It was active from 1980 to 1987. The group designed postmodern furniture, lighting, fabrics, carpets, ceramics, glass and metal objects. The Memphis group's work often incorporated plastic laminate and terrazzo materials and was characterized by ephemeral design featuring colorful and abstract decoration as well as asymmetrical shapes, sometimes arbitrarily alluding to exotic or earlier styles and designs. Background Memphis was born on the evening of December 11, 1980, when Sottsass invited a group of young designers and architects to discuss the future of design. Together, they wanted to change the concept of what design had been focused on, which had been Modernism and aimed to do so by creating and forming a new design collective. After their initial meeting, the group went away to brainstorm different ideas and concepts, and three months later, came bac ...
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Corporate Memphis (2019)
Corporate Memphis (alternative names: Alegria art, big tech art, or flat art) is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s and early 2020s, it has been criticized for its use in sanitising corporate communication, though some illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy. Origins Flat art developed out of the rise of vector graphic programs, and a nostalgia for midcentury modern illustration. It began to trend in editorial illustration and especially the tech industry, which relied on simple, scalable illustrations to fill white space and add character to apps and web pages. The style was widely popularized when Facebook introduced Alegria, an illustration system commissioned from design agency Buck Studios and illustrator Xoana Herrera in 2017. The name Corporate Memphis originated from the title of ...
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Motif (visual Arts)
In art and iconography, a motif () is an element of an image. The term can be used both of figurative and narrative art, and ornament and geometrical art. A motif may be repeated in a pattern or design, often many times, or may just occur once in a work. A motif may be an element in the iconography of a particular subject or type of subject that is seen in other works, or may form the main subject, as the Master of Animals motif in ancient art typically does. The related motif of confronted animals is often seen alone, but may also be repeated, for example in Byzantine silk and other ancient textiles. Where the main subject of an artistic work such as a painting is a specific person, group, or moment in a narrative, that should be referred to as the "subject" of the work, not a motif, though the same thing may be a "motif" when part of another subject, or part of a work of decorative art such as a painting on a vase. Ornamental or decorative art can usually be analysed i ...
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Human Interaction
The concept of interpersonal relationship involves social associations, connections, or affiliations between two or more people. Interpersonal relationships vary in their degree of intimacy or self-disclosure, but also in their duration, in their reciprocity and in their power distribution, to name only a few dimensions. The context can vary from family or kinship relations, friendship, marriage, relations with associates, work, clubs, neighborhoods, and places of worship. Relationships may be regulated by law, custom, or mutual agreement, and form the basis of social groups and of society as a whole. Interpersonal relationships are created by people's interactions with one another in social situations. This association of interpersonal relations being based on social situation has inference since in some degree love, solidarity, support, regular business interactions, or some other type of social connection or commitment. Interpersonal relationships thrive through equita ...
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Utopia
A utopia ( ) typically describes an imaginary community or society that possesses highly desirable or nearly perfect qualities for its members. It was coined by Sir Thomas More for his 1516 book ''Utopia (book), Utopia'', describing a fictional island society in the New World. However, it may also denote an intentional community. In common parlance, the word or its adjectival form may be used synonymously with "impossible", "far-fetched" or "deluded". Hypothetical utopias focus on—amongst other things—equality, in such categories as economics, government and justice, with the method and structure of proposed implementation varying based on ideology. Lyman Tower Sargent argues that the nature of a utopia is inherently contradictory because societies are not homogeneous and have desires which conflict and therefore cannot simultaneously be satisfied. To quote: The opposite of a utopia is a dystopia or cacotopia. Utopian and dystopian fiction has become a popular literary catego ...
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Capitalism
Capitalism is an economic system based on the private ownership of the means of production and their operation for Profit (economics), profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, private property, Property rights (economics), property rights recognition, voluntary exchange, and wage labor. In a market economy, decision-making and investments are determined by owners of wealth, property, or ability to maneuver capital or production ability in Capital market, capital and financial markets—whereas prices and the distribution of goods and services are mainly determined by competition in goods and services markets. Economists, historians, political economists and sociologists have adopted different perspectives in their analyses of capitalism and have recognized various forms of it in practice. These include ''Laissez-faire capitalism, laissez-faire'' or free-market capitalism, anarcho-capitalism, state capi ...
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Neoliberalism
Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent factor in the rise of conservative and libertarian organizations, political parties, and think tanks, and predominantly advocated by them, it is generally associated with policies of economic liberalization, including privatization, deregulation, globalization, free trade, monetarism, austerity, and reductions in government spending in order to increase the role of the private sector in the economy and society. The defining features of neoliberalism in both thought and practice have been the subject of substantial scholarly debate. As an economic philosophy, neoliberalism emerged among European liberal scholars in the 1930s as they attempted to revive and renew central ideas from classical liberalism as they saw these ideas diminish ...
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