Corporate Memphis (2019)
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Corporate Memphis (2019)
Corporate Memphis (alternative names: Alegria art, big tech art, or flat art) is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s and early 2020s, it has been criticized for its use in sanitising corporate communication, though some illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy. Origins Flat art developed out of the rise of vector graphic programs, and a nostalgia for midcentury modern illustration. It began to trend in editorial illustration and especially the tech industry, which relied on simple, scalable illustrations to fill white space and add character to apps and web pages. The style was widely popularized when Facebook introduced Alegria, an illustration system commissioned from design agency Buck Studios and illustrator Xoana Herrera in 2017. The name Corporate Memphis originated from the title of ...
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Utopia
A utopia ( ) typically describes an imaginary community or society that possesses highly desirable or nearly perfect qualities for its members. It was coined by Sir Thomas More for his 1516 book ''Utopia (book), Utopia'', describing a fictional island society in the New World. However, it may also denote an intentional community. In common parlance, the word or its adjectival form may be used synonymously with "impossible", "far-fetched" or "deluded". Hypothetical utopias focus on—amongst other things—equality, in such categories as economics, government and justice, with the method and structure of proposed implementation varying based on ideology. Lyman Tower Sargent argues that the nature of a utopia is inherently contradictory because societies are not homogeneous and have desires which conflict and therefore cannot simultaneously be satisfied. To quote: The opposite of a utopia is a dystopia or cacotopia. Utopian and dystopian fiction has become a popular literary catego ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan (such as in craftwork, some engineering, coding, and graphic design) may also be considered to be a design activity. The design usually has to satisfy certain goals and constraints; may take into account aesthetic, functional, economic, or socio-political considerations; and is expected to interact with a certain Environment (systems), environment. Typical examples of designs include architectural drawing, architectural and engineering drawing, engineering drawings, circuit diagrams, Pattern (sewing), sewing patterns and less tangible artefacts such as business process models. Designing People who produce designs ...
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Art Movements
An art movement is a tendency or style in art with a specific common philosophy or goal, followed by a group of artists during a specific period of time, (usually a few months, years or decades) or, at least, with the heyday of the movement defined within a number of years. Art movements were especially important in modern art, when each consecutive movement was considered as a new avant-garde movement. Western art had been, from the Renaissance up to the middle of the 19th century, underpinned by the logic of perspective and an attempt to reproduce an illusion of visible reality (figurative art). By the end of the 19th century many artists felt a need to create a new style which would encompass the fundamental changes taking place in technology, science and philosophy (abstract art). Concept According to theories associated with modernism and the concept of postmodernism, ''art movements'' are especially important during the period of time corresponding to modern art. The perio ...
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Illustration
An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator. Digital illustrations are often used to make websites and apps more user-friendly, such as the use of emojis to accompany digital type. llustration also means providing an example; either in writing or in picture form. The origin of the word "illustration" is late Middle English (in the sense ‘illumination; spiritual or intellectual enlightenment’): via Old French from Latin ''illustratio''(n-), from the verb ''illustrare''. Illustration styles Contemporary illustration uses a wide range of styles and techniques, including drawing, painting, printmaking, collage, montage, digital design, multimedia, 3D modelling. Depending on the purpose, illustra ...
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Neoliberalism
Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent factor in the rise of conservative and libertarian organizations, political parties, and think tanks, and predominantly advocated by them, it is generally associated with policies of economic liberalization, including privatization, deregulation, globalization, free trade, monetarism, austerity, and reductions in government spending in order to increase the role of the private sector in the economy and society. The defining features of neoliberalism in both thought and practice have been the subject of substantial scholarly debate. As an economic philosophy, neoliberalism emerged among European liberal scholars in the 1930s as they attempted to revive and renew central ideas from classical liberalism as they saw these ideas diminish ...
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Capitalism
Capitalism is an economic system based on the private ownership of the means of production and their operation for Profit (economics), profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, private property, Property rights (economics), property rights recognition, voluntary exchange, and wage labor. In a market economy, decision-making and investments are determined by owners of wealth, property, or ability to maneuver capital or production ability in Capital market, capital and financial markets—whereas prices and the distribution of goods and services are mainly determined by competition in goods and services markets. Economists, historians, political economists and sociologists have adopted different perspectives in their analyses of capitalism and have recognized various forms of it in practice. These include ''Laissez-faire capitalism, laissez-faire'' or free-market capitalism, anarcho-capitalism, state capi ...
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Human Interaction
The concept of interpersonal relationship involves social associations, connections, or affiliations between two or more people. Interpersonal relationships vary in their degree of intimacy or self-disclosure, but also in their duration, in their reciprocity and in their power distribution, to name only a few dimensions. The context can vary from family or kinship relations, friendship, marriage, relations with associates, work, clubs, neighborhoods, and places of worship. Relationships may be regulated by law, custom, or mutual agreement, and form the basis of social groups and of society as a whole. Interpersonal relationships are created by people's interactions with one another in social situations. This association of interpersonal relations being based on social situation has inference since in some degree love, solidarity, support, regular business interactions, or some other type of social connection or commitment. Interpersonal relationships thrive through equita ...
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Style (visual Arts)
In the visual arts, style is a "...distinctive manner which permits the grouping of works into related categories" or "...any distinctive, and therefore recognizable, way in which an act is performed or an artifact made or ought to be performed and made". It refers to the visual appearance of a work of art that relates it to other works by the same artist or one from the same period, training, location, "school", art movement or archaeological culture: "The notion of style has long been the art historian's principal mode of classifying works of art. By style he selects and shapes the history of art". Style is often divided into the general style of a period, country or cultural group, group of artists or art movement, and the individual style of the artist within that group style. Divisions within both types of styles are often made, such as between "early", "middle" or "late". In some artists, such as Picasso for example, these divisions may be marked and easy to see; in others ...
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Motif (visual Arts)
In art and iconography, a motif () is an element of an image. The term can be used both of figurative and narrative art, and ornament and geometrical art. A motif may be repeated in a pattern or design, often many times, or may just occur once in a work. A motif may be an element in the iconography of a particular subject or type of subject that is seen in other works, or may form the main subject, as the Master of Animals motif in ancient art typically does. The related motif of confronted animals is often seen alone, but may also be repeated, for example in Byzantine silk and other ancient textiles. Where the main subject of an artistic work such as a painting is a specific person, group, or moment in a narrative, that should be referred to as the "subject" of the work, not a motif, though the same thing may be a "motif" when part of another subject, or part of a work of decorative art such as a painting on a vase. Ornamental or decorative art can usually be analysed i ...
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Corporate Memphis (2019)
Corporate Memphis (alternative names: Alegria art, big tech art, or flat art) is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s and early 2020s, it has been criticized for its use in sanitising corporate communication, though some illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy. Origins Flat art developed out of the rise of vector graphic programs, and a nostalgia for midcentury modern illustration. It began to trend in editorial illustration and especially the tech industry, which relied on simple, scalable illustrations to fill white space and add character to apps and web pages. The style was widely popularized when Facebook introduced Alegria, an illustration system commissioned from design agency Buck Studios and illustrator Xoana Herrera in 2017. The name Corporate Memphis originated from the title of ...
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