Cookie Stuffing
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Cookie Stuffing
On the World Wide Web, cookie stuffing (also cookie dropping) is an affiliate marketing technique in which, as a result of visiting a website, a user receives a third-party cookie from a website unrelated to that visited by the user, usually without the user being aware of it. If the user later visits the target website and completes a qualifying transaction (such as making a purchase), the cookie stuffer is paid a commission by the target. Because the stuffer has not actually encouraged the user to visit the target, this technique is considered illegitimate by many affiliate schemes. Process Websites that run an affiliate program pay a commission to affiliates for introducing visitors who then complete one or more qualifying transactions. Other website owners often join affiliate programs to earn the commission, usually by simply sending visitors to the site running the affiliate program via a special link or advertisement. When the user clicks this special link, a single cooki ...
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World Wide Web
The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web servers and can be accessed by programs such as web browsers. Servers and resources on the World Wide Web are identified and located through character strings called uniform resource locators (URLs). The original and still very common document type is a web page formatted in Hypertext Markup Language (HTML). This markup language supports plain text, images, embedded video and audio contents, and scripts (short programs) that implement complex user interaction. The HTML language also supports hyperlinks (embedded URLs) which provide immediate access to other web resources. Web navigation, or web surfing, is the common practice of following such hyperlinks across multiple websites. Web applications are web pages that function as application s ...
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HTML Element
An HTML element is a type of HTML (HyperText Markup Language) document component, one of several types of HTML nodes (there are also text nodes, comment nodes and others). The first used version of HTML was written by Tim Berners-Lee in 1993 and there have since been many versions of HTML. The most commonly used version is HTML 4.01, which became official standard in December 1999. An HTML document is composed of a tree of simple HTML nodes, such as text nodes, and HTML elements, which add semantics and formatting to parts of document (e.g., make text bold, organize it into paragraphs, lists and tables, or embed hyperlinks and images). Each element can have HTML attributes specified. Elements can also have content, including other elements and text. Concepts Elements vs. tags As is generally understood, the position of an element is indicated as spanning from a start tag and is terminated by an end tag. This is the case for many, but not all, elements within an HTML docume ...
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Mail And Wire Fraud
Mail fraud and wire fraud are terms used in the United States to describe the use of a physical or electronic mail system to defraud another, and are federal crimes there. Jurisdiction is claimed by the federal government if the illegal activity crosses interstate or international borders. Mail fraud Mail fraud was first defined in the United States in 1872. provides: Whoever, having devised or intending to devise any scheme or artifice to defraud, or for obtaining money or property by means of false or fraudulent pretenses, representations, or promises, or to sell, dispose of, loan, exchange, alter, give away, distribute, supply, or furnish or procure for unlawful use any counterfeit or spurious coin, obligation, security, or other article, or anything represented to be or intimated or held out to be such counterfeit or spurious article, for the purpose of executing such scheme or artifice or attempting so to do, places in any post office or authorized depository for mail ...
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Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ...
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Shawn Hogan
Shawn D. Hogan (born September 1, 1975) is the founder and chief executive officer of Digital Point Solutions, a San Diego-based business software provider. He became well-known when the article "Shawn Hogan, Hero" appeared in the August 2006 edition of the magazine ''Wired'', detailing his firm stand against a Motion Picture Association of America (MPAA) lawsuit. Accused of downloading the motion picture, ''Meet the Fockers'', via the BitTorrent network, he received a call in November 2005 from an MPAA lawyer explaining that he was being sued, and that the MPAA would settle for $2,500. Hogan maintains his innocence, pointing out that he owns a legitimate copy of the DVD. The case is unusual in that Hogan, as a millionaire, has been willing to risk the substantial legal fees on this point of principle. As he told Wired magazine, "They’re completely abusing the system... I would spend well into the millions on this." However, in August 2007, Hogan quietly settled with Universa ...
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Brian Dunning (author)
Brian Andrew Dunning (born 1965) is an American writer and producer who focuses on science and skepticism. He has hosted a weekly podcast, ''Skeptoid'', since 2006, and he is an author of a series of books on the subject of scientific skepticism Scientific skepticism or rational skepticism (also spelled scepticism), sometimes referred to as skeptical inquiry, is a position in which one questions the veracity of claims lacking empirical evidence. In practice, the term most commonly refe ..., some of which are based on the podcast. ''Skeptoid'' has been the recipient of several podcast awards such as the Parsec Award. Dunning has also created the ''Skeptoid.org'' spin-off video series, ''inFact'', and ''The Feeding Tube'' both available on YouTube. Dunning has produced two educational films on the subject of critical thinking: ''Here Be Dragons'' in 2008, and ''Principles of Curiosity'' in 2017. Dunning co-founded Buylink, a business-to-business service provider, in 1996, and ...
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Spoofing Attack
In the context of information security, and especially network security, a spoofing attack is a situation in which a person or program successfully identifies as another by falsifying data, to gain an illegitimate advantage. Internet Spoofing and TCP/IP Many of the protocols in the TCP/IP suite do not provide mechanisms for authenticating the source or destination of a message, leaving them vulnerable to spoofing attacks when extra precautions are not taken by applications to verify the identity of the sending or receiving host. IP spoofing and ARP spoofing in particular may be used to leverage man-in-the-middle attacks against hosts on a computer network. Spoofing attacks which take advantage of TCP/IP suite protocols may be mitigated with the use of firewalls capable of deep packet inspection or by taking measures to verify the identity of the sender or recipient of a message. Domain name spoofing The term 'Domain name spoofing' (or simply though less accurately, 'Domain spo ...
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Adobe Flash
Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia Computing platform, software platform used for production of Flash animation, animations, rich web applications, application software, desktop applications, mobile apps, mobile games, and embedded web browser video players. Flash displays text, vector graphics, and raster graphics to provide animations, video games, and applications. It allows streaming of Flash Video, audio and video, and can capture mouse, keyboard, microphone, and camera input. Digital art, Artists may produce Flash graphics and animations using Adobe Animate (formerly known as Adobe Flash Professional). Programmer, Software developers may produce applications and video games using Adobe Flash Builder, FlashDevelop, Flash Catalyst, or any text editor combined with the Apache Flex SDK. End users view Flash content via Adobe Flash Player, Flash Player (for web browsers), Adobe AIR (for desktop or mobile apps), or third-party players such as ...
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Cascading Style Sheets
Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript. CSS is designed to enable the separation of content and presentation, including layout, colors, and fonts. This separation can improve content accessibility; provide more flexibility and control in the specification of presentation characteristics; enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, which reduces complexity and repetition in the structural content; and enable the .css file to be cached to improve the page load speed between the pages that share the file and its formatting. Separation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering metho ...
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JavaScript
JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side for Web page, webpage behavior, often incorporating third-party Library (computing), libraries. All major Web browser, web browsers have a dedicated JavaScript engine to execute the Source code, code on User (computing), users' devices. JavaScript is a High-level programming language, high-level, often Just-in-time compilation, just-in-time compiled language that conforms to the ECMAScript standard. It has dynamic typing, Prototype-based programming, prototype-based object-oriented programming, object-orientation, and first-class functions. It is Programming paradigm, multi-paradigm, supporting Event-driven programming, event-driven, functional programming, functional, and imperative programming, imperative programming paradigm, programmin ...
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Htaccess
An .htaccess (''hypertext access'') file is a directory-level configuration file supported by several web servers, used for configuration of website-access issues, such as URL redirection, URL shortening, access control (for different web pages and files), and more. The 'dot' (period or full stop) before the file name makes it a hidden file In computing, a hidden folder (sometimes hidden directory) or hidden file is a folder or file which filesystem utilities do not display by default when showing a directory listing. They are commonly used for storing user preferences or preservi ... in Unix-based environments. A site could have more than one .htaccess file, and the files are placed inside the web tree (i.e. inside directories and their sub-directories), and hence their other name ''distributed configuration files''. .htaccess files act as a subset of the server's global configuration file (like ...
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Cross-site Request Forgery
Cross-site request forgery, also known as one-click attack or session riding and abbreviated as CSRF (sometimes pronounced ''sea-surf'') or XSRF, is a type of malicious exploit of a website or web application where unauthorized commands are submitted from a user that the web application trusts. There are many ways in which a malicious website can transmit such commands; specially-crafted image tags, hidden forms, and JavaScript fetch or XMLHttpRequests, for example, can all work without the user's interaction or even knowledge. Unlike cross-site scripting (XSS), which exploits the trust a user has for a particular site, CSRF exploits the trust that a site has in a user's browser. In a CSRF attack, an innocent end user is tricked by an attacker into submitting a web request that they did not intend. This may cause actions to be performed on the website that can include inadvertent client or server data leakage, change of session state, or manipulation of an end user's account. The ...
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