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Clutter (advertising)
Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. Background One explanation, in a general sense, is that advertising clutter is often a result of a marketplace that is (over)-crowded with competing products. Heightened competition from this phenomenon has led to the emergence of other advertising strategies, including guerrilla marketing, viral marketing, and experiential marketing along with new focuses on humanising messaging within marketing. Online advertising clutter Studies have shown that annoyance factors from online advertising clutter is a significant contributor to advertising avoidance. References Citations Sources '' |
BILLBOARDS AND ADVERTISING CLUTTER ROADSIDE - NARA - 546184
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerrilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in tur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Experiential Marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Annoyance Factors
Annoyance is an unpleasant mental state that is characterized by irritation and distraction from one's conscious thinking. It can lead to emotions such as frustration and anger. The property of being easily annoyed is called irritability. Psychology Various reasons exist for why one finds particular stimuli annoying. Measurement of annoyance is highly subjective. As an attempt at measurement, psychological studies on annoyance often rely on their subjects' own ratings of levels of annoyance on a scale. Any kind of stimuli can cause annoyance, such as getting poked in the side or listening to a song repeatedly. Many stimuli that one is at first neutral to, or even finds pleasant, can turn into annoyances from repeated continued exposure. One can often encounter annoyance factors in media, including popular music, memes, commercials, and advertising jingles, which by their nature are continually repeated over a period of weeks or months. A study published in the ''Internatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frontline (American TV Program)
''Frontline'' (stylized as FRONTLINE) is an investigative documentary program distributed by the Public Broadcasting Service (PBS) in the United States. Episodes are produced at WGBH in Boston, Massachusetts. The series has covered a variety of domestic and international issues, including terrorism, elections, environmental disasters, and other sociopolitical issues. Since its debut in 1983, ''Frontline'' has aired in the U.S. for 39 seasons, and has won critical acclaim and awards in broadcast journalism. It has produced over 750 documentaries from both in-house and independent filmmakers, 200 of which are available online. Format The program debuted in 1983, with NBC anchorwoman Jessica Savitch as the show's first host, but Savitch died later after the first-season finale. ''PBS NewsHour''s Judy Woodruff took over as host in 1984, and hosted the program for five years, combining her job with a sub-anchor place on ''The MacNeil-Lehrer NewsHour'' when Jim Lehrer was away. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Life
''Media Life Magazine'' was an online publication that was started in May 1999 by Gene Ely. The publication covered all aspects of the media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el .... The magazine ceased publication in late March 2017. References External links * Defunct magazines published in the United States Magazines about the media Magazines established in 1999 Magazines disestablished in 2017 Magazines published in New York City Online magazines published in the United States 1999 establishments in New York (state) {{webzine-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EMagazine
An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to being online only was the computer magazine ''Datamation''. Some online magazines distributed through the World Wide Web call themselves webzines. An ezine (also spelled e-zine) is a more specialized term appropriately used for small magazines and newsletters distributed by any electronic method, for example, by electronic mail (e-mail/email, see Zine). Some social groups may use the terms cyberzine and hyperzine when referring to electronically distributed resources. Similarly, some online magazines may refer to themselves as "electronic magazines", "digital magazines", or "e-magazines" to reflect their readership demographics or to capture alternative terms and spellings in online searches. An online magazine shares some features with a blog and also with online newspapers, bu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wayback Machine
The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see how websites looked in the past. Its founders, Brewster Kahle and Bruce Gilliat, developed the Wayback Machine to provide "universal access to all knowledge" by preserving archived copies of defunct web pages. Launched on May 10, 1996, the Wayback Machine had more than 38.2 million records at the end of 2009. , the Wayback Machine had saved more than 760 billion web pages. More than 350 million web pages are added daily. History The Wayback Machine began archiving cached web pages in 1996. One of the earliest known pages was saved on May 10, 1996, at 2:08p.m. Internet Archive founders Brewster Kahle and Bruce Gilliat launched the Wayback Machine in San Francisco, California, in October 2001, primarily to address the problem of web co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mindshare (firm)
Mindshare is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/ WPP's global marketing billings and campaigns. Mindshare's achievements include the ''Dove Natural Women'' & '' Snapchat Hack'' campaigns, the first Global Media Agency to gain accredited ''Actions on Google'' channel partners status, and many others that have won global awards. History The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group. The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear and James Walker from JWT. Initially the business faced strong opposition to the merger from the American agency parent GroupM. The Mindshare global network consists of approximately 10,000 employees across 115 offices in 82 countries throughout North America, Latin America, Europe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kantar Group
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion. Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion. History Acquisitions British Market Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016. The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009. On 24 October 2018 it was announced that the WPP board approved the plans to sell Kantar Group. In Dec 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Sala ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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