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Click Identifier (other)
Click identifier may refer to several web analytics mechanisms: * DoubleClick Click Identifier (dclid), used by DoubleClick, now Google * Facebook Click Identifier (fbclid) used by Facebook in social media analytics * Google Click Identifier (gclid, gclsrc, and ), used by Google Ads * LinkedIn Click Identifier (li_fat_id), used by LinkedIn Ads * Microsoft Click Identifier (msclkid), used by Bing Ads * Seznam Click Identifier (sznclid), used by Seznam / Sklik * TikTok Click Identifier (ttclid), used by TikTok Ads * Twitter Click Identifier (twclid), used by Twitter Ads * Yahoo Click Identifier (yclid), used by Yahoo JP * Yandex Click Identifier (yclid), used by Yandex Direct advertising * Zanox click identifier (zanpid), used by Awin See also * Query string * UTM parameters Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or Broadcasting, broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behaviour profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * data collection, Collection of data: This stage is the collection of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DoubleClick Click Identifier
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as ''DART'' (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announced plans to rebrand its ads ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Click Identifier
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model. History Google launched AdWords in the year 2000. Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as "Jumpstart". In 2007, Google acquired DoubleClick for $3.1 billion. The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving technology and established industry re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LinkedIn
LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. The platform is primarily used for professional networking and career development, and allows jobseekers to post their Curriculum vitae, CVs and employers to post jobs. From 2015, most of the company's revenue came from Information broker, selling access to information about its members to recruiters and sales professionals and has also introduced their own ad portal named LinkedIn Ads to let companies advertise in their platform. LinkedIn has more than 1 billion registered members from over 200 countries and territories. LinkedIn allows members (both employees and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft Click Identifier
Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, Bing Videos, video, image, and Bing Maps, map search products, all developed using ASP.NET. The transition from Live Search to Bing was announced by Microsoft CEO Steve Ballmer on May 28, 2009, at the ''All Things Digital'' conference in San Diego, California. The official release followed on June 3, 2009. Bing introduced several notable features at its inception, such as search suggestions during query input and a list of related searches, known as the 'Explore pane'. These features leveraged semantic technology from Powerset (company), Powerset, a company Microsoft acquired in 2008. Microsoft also struck a deal with Yahoo! that led to Bing powering Yahoo! Search. Microsoft made signif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TikTok
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration from three seconds to 60 minutes. It can be accessed through a mobile app or through its website. Since its launch, TikTok has become one of the world's most popular social media platforms, using recommendation algorithms to connect Content creation, content creators and influencers with new audiences. In April 2020, TikTok surpassed two billion mobile downloads worldwide. Cloudflare ranked TikTok the List of most-visited websites, most popular website of 2021, surpassing Google Search, Google. The popularity of TikTok has allowed viral trends in TikTok food trends, food, fashion, and TikTok Billboard Top 50, music to take off and increase the platform's Cultural impact of TikTok, cultural impact worldwide. TikTok has come under scrutiny d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yandex
Yandex LLC ( rus, Яндекс, r=Yandeks, p=ˈjandəks) is a Russian technology company that provides Internet-related products and services including a web browser, search engine, cloud computing, web mapping, online food ordering, streaming media, online shopping, and a ridesharing company. Yandex Search is the largest search engine in Russia with an estimated 72% market share in Russia and a 2.8% market share worldwide. Yandex Taxi is the largest ridesharing company in Russia. Yandex was founded by Arkady Volozh and launched its first product, a search engine, in 1997. Due to its significant media activities in Russia, the company has long faced pressure for control by the government of Russia. In July 2024, in a transaction brought about by international sanctions during the Russian invasion of Ukraine and restrictions on foreign ownership, Nebius Group, the Dutch holding company that owned Yandex, sold its Russian assets to a group of Russian investors for a discounted pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Yandex Products And Services
The following is a list of products, services, and apps provided by Yandex. Active, soon-to-be discontinued, and discontinued products, services, tools, hardware, and other applications are broken out into designated sections. List Discontinued products and services See also * Yandex Yandex LLC ( rus, Яндекс, r=Yandeks, p=ˈjandəks) is a Russian technology company that provides Internet-related products and services including a web browser, search engine, cloud computing, web mapping, online food ordering, streaming ... References External links * {{Yandex Yandex Lists of products Products by individual company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Query String
A query string is a part of a uniform resource locator ( URL) that assigns values to specified parameters. A query string commonly includes fields added to a base URL by a Web browser or other client application, for example as part of an HTML document, choosing the appearance of a page, or jumping to positions in multimedia content. A web server can handle a Hypertext Transfer Protocol (HTTP) request either by reading a file from its file system based on the URL path or by handling the request using logic that is specific to the type of resource. In cases where special logic is invoked, the query string will be available to that logic for use in its processing, along with the path component of the URL. Structure A typical URL containing a query string is as follows: When a server receives a request for such a page, it may run a program, passing the query string, which in this case is name=ferret, unchanged to the program. The question mark is used as a separator, and is n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UTM Parameters
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attribute the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports. This example URL has four of the five UTM parameters highlighted: : https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=snapchat.com&utm_campaign=buffer Use UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. To define and append the relevant UTM parameters to the appropriate URLs, marke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
