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Click-to-dial
Click-to-call, also known as click-to-talk, click-to-dial, click-to-chat and click-to-text, is a form of Web-based communication in which a person clicks an object (e.g., button, image or text) to request an immediate connection with another person in real-time either by phone call, Voice-over-Internet-Protocol (VoIP), or text. Click to talk requests are most commonly made on websites but can also be initiated by hyperlinks placed in email, blogs, wikis, flash animations or video, and other Internet-based object or user interfaces. Basics Click-to-call (CTC) is actually a misleading name for three variations of this technology depending on the implementation and what device the customer is using: from a computer's or from a Smartphone. Traditional From a computer:' a web consumer click the link and fills in a form to ask a website operator to call her. In other words in this case, "click-to-call" would be more accurately referred to as "Request-a-Call," as in "Please give me a c ...
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3pcc
In the traditional telephony context, third party call control allows one entity (which we call the controller) to set up and manage a communications relationship or telephone call between two or more other parties. Third party call control (referred to as 3pcc) is often used for operator services (where an operator creates a call that connects two participants together) and conferencing. Similarly, many Session Initiation Protocol, SIP services are possible through third party call control. These include the traditional ones on the Public Switched Telephone Network, PSTN, but also new ones such as click-to-dial. Click-to-dial allows a user to click on a web page to speak to a customer service representative. The web server then creates a call between the user and a customer service representative. The call can be between two phones, a phone and an IP host, or two IP hosts. Third party call control is possible using only the mechanisms specified within . Indeed, many differen ...
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Virus
A virus is a submicroscopic infectious agent that replicates only inside the living cells of an organism. Viruses infect all life forms, from animals and plants to microorganisms, including bacteria and archaea. Since Dmitri Ivanovsky's 1892 article describing a non-bacterial pathogen infecting tobacco plants and the discovery of the tobacco mosaic virus by Martinus Beijerinck in 1898,Dimmock p. 4 more than 9,000 virus species have been described in detail of the millions of types of viruses in the environment. Viruses are found in almost every ecosystem on Earth and are the most numerous type of biological entity. The study of viruses is known as virology, a subspeciality of microbiology. When infected, a host cell is often forced to rapidly produce thousands of copies of the original virus. When not inside an infected cell or in the process of infecting a cell, viruses exist in the form of independent particles, or ''virions'', consisting of (i) the genetic material, i. ...
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Google Adwords
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. History Google launched AdWords in 2000. Initially, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaigns. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. In 2005, Google started a campaign management service known as 'Jumpstart'. The AdWords system was initially implemented on top of the MySQL database engine. After the sys ...
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AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors ...
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Cost Per Impression
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the adve ...
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Return On Investment
Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.Return On Investment – ROI
, Investopedia as accessed 8 January 2013
In economic terms, it is one way of relating profits to capital invested.


Purpose

In business, the pur ...
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Forrester Research
Forrester is a research and advisory company that offers a variety of services including research, consulting, and events. Forrester has nine North America locations: Cambridge, Massachusetts; New York, New York; San Francisco, California; McLean, Virginia; Nashville, Tennessee; Norwalk, Connecticut; Austin, Texas; Dallas, Texas; and Toronto, Canada. It also has four European locations: Amsterdam, Frankfurt, London, and Paris and four locations in the APAC region: New Delhi, Singapore, Beijing, and Sydney. History Forrester was founded in July 1983 by George Forrester Colony, now chairman of the board and chief executive officer, in Cambridge, Massachusetts. The company's first report, "The Professional Automation Report," was published in November 1983. In November 1996, Forrester announced its initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also ...
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Dialog Box
The dialog box (also called dialogue box (non-U.S. English), message box or simply dialog) is a graphical control element in the form of a small window that communicates information to the user and prompts them for a response. Dialog boxes are classified as " modal" or "modeless", depending on whether they block interaction with the software that initiated the dialog. The type of dialog box displayed is dependent upon the desired user interaction. The simplest type of dialog box is the alert, which displays a message and may require an acknowledgment that the message has been read, usually by clicking "OK", or a decision as to whether or not an action should proceed, by clicking "OK" or "Cancel". Alerts are also used to display a "termination notice"—sometimes requesting confirmation that the notice has been read—in the event of either an intentional closing or unintentional closing ("crash") of an application or the operating system. (E.g., "Gedit has encountered ...
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Computer Speakers
Computer speakers, or multimedia speakers, are speakers sold for use with computers, although usually capable of other audio uses, e.g. for an MP3 player. Most such speakers have an internal amplifier and consequently require a power source, which may be by a mains power supply often via an AC adapter, batteries, or a USB port. The signal input connector is often a 3.5 mm jack plug (usually color-coded lime green per the PC 99 standard); RCA connectors are sometimes used, and a USB port may supply both signal and power (requiring additional circuitry, and only suitable for use with a computer). Battery-powered wireless Bluetooth speakers require no connections at all. Most computers have speakers of low power and quality built in; when external speakers are connected they disable the built-in speakers. Altec Lansing claims to have created the computer speaker market in 1990. Computer speakers range widely in quality and in price. Computer speakers sometimes packaged with c ...
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Microphone
A microphone, colloquially called a mic or mike (), is a transducer that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public events, motion picture production, live and recorded audio engineering, sound recording, two-way radios, megaphones, and radio and television broadcasting. They are also used in computers for recording voice, speech recognition, VoIP, and for other purposes such as ultrasonic sensors or knock sensors. Several types of microphone are used today, which employ different methods to convert the air pressure variations of a sound wave to an electrical signal. The most common are the dynamic microphone, which uses a coil of wire suspended in a magnetic field; the condenser microphone, which uses the vibrating diaphragm as a capacitor plate; and the contact microphone, which uses a crystal of piezoelectric material. Microphones typically n ...
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WebRTC
WebRTC (Web Real-Time Communication) is a free and open-source project providing web browsers and mobile applications with real-time communication (RTC) via application programming interfaces (APIs). It allows audio and video communication to work inside web pages by allowing direct peer-to-peer communication, eliminating the need to install plugins or download native apps. Supported by Apple, Google, Microsoft, Mozilla, and Opera, WebRTC specifications have been published by the World Wide Web Consortium (W3C) and the Internet Engineering Task Force (IETF). According to the webrtc.org website, the purpose of the project is to "enable rich, high-quality RTC applications to be developed for the browser, mobile platforms, and IoT devices, and allow them all to communicate via a common set of protocols". History In May 2010, Google bought Global IP Solutions or GIPS, a VoIP and videoconferencing software company that had developed many components required for RTC, such as codec ...
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Cellular Network
A cellular network or mobile network is a communication network where the link to and from end nodes is wireless. The network is distributed over land areas called "cells", each served by at least one fixed-location transceiver (typically three cell sites or base transceiver stations). These base stations provide the cell with the network coverage which can be used for transmission of voice, data, and other types of content. A cell typically uses a different set of frequencies from neighboring cells, to avoid interference and provide guaranteed service quality within each cell. When joined together, these cells provide radio coverage over a wide geographic area. This enables numerous portable transceivers (e.g., mobile phones, tablets and laptops equipped with mobile broadband modems, pagers, etc.) to communicate with each other and with fixed transceivers and telephones anywhere in the network, via base stations, even if some of the transceivers are moving through more than ...
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