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Chrysler
Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a subs ...
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DeSoto (automobile)
DeSoto (sometimes De Soto) was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence. History Predecessors In Auburn, Indiana, the de Soto Motor Car Company was created by L.M. Field, Hayes Fry and Glenn Fry of Iowa City, Iowa, and V.H. Van Sickle and H.J. Clark of Des Moines, Iowa in November 1912, and was a subsidiary of the Zimmerman Manufacturing Company of Auburn who had previously started in 1908 until 1915 at 440 North Indiana Avenue. The Zimmerman Manufacturing Company was founded in 1886 as a manufacturer of horse buggies in Auburn, Indiana. It entered automobile production in 1908 with a line of high wheel automobiles and 1912-1916 with light high wheel trucks, but switched to conventional cars and trucks around the time it was bought by the Auburn Automobi ...
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Auburn Hills, Michigan
Auburn Hills is a city in Oakland County in the U.S. state of Michigan. The population was 21,412 at the 2010 census. Before incorporating as a city in 1983, the area was part of the now-defunct Pontiac Township. It is home to Oakland University and the U.S. headquarters of Stellantis, BorgWarner, Chrysler, and Volkswagen. The city is a northern suburb of Metro Detroit and is around north of the city of Detroit. History In 1908, automobile pioneer John Dodge bought a farmhouse northeast of Auburn Heights to use as his country retreat. His oldest child, Winifred Dodge, married real estate baron Wesson Seyburn, who built his own country retreat north of Auburn Heights. The estate included hunting land, dog kennels, a swimming pool, horse stables, and a Colonial Revival house. Pontiac Township purchased the estate in 1976, and adapted the buildings for government use. Today, it is known as the Auburn Hills Civic Center. The first use of the name "Auburn Hills," in 1964, was ...
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Fiat Chrysler Automobiles
Fiat Chrysler Automobiles N.V. (FCA) was an Italian-American multinational corporation primarily known as a manufacturer of automobiles, commercial vehicles, auto parts and production systems. The Italian holding company Exor was the largest shareholder and owner of voting rights. At the time it was the world's eighth largest automobile maker. The group was established in October 2014 through the merger of Chrysler Group and Fiat S.p.A. Its corporate headquarters were domiciled in Amsterdam and its financial headquarters were in London. The holding company was listed on the New York Stock Exchange and Milan's Borsa Italiana. Exor, an Italian investment group controlled by the Agnelli family, owned 29.19% of FCA and controlled 44.31% through a loyalty voting mechanism.FCA_2014_Annual_Report.pdfFCA Annual_Report at 31 December 2014 Retrieved 4 March 2016. FCA's mass-market brands operated through two main subsidiaries: FCA Italy (previously Fiat Group Automobiles SpA) with he ...
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Fiat S
Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary of Stellantis through its Italian division Stellantis Italy. Fiat Automobiles was formed in January 2007 when Fiat S.p.A. reorganized its automobile business, and traces its history back to 1899 when the first Fiat automobile, the Fiat 4 HP, was produced. Fiat Automobiles is the largest automobile manufacturer in Italy. During its more than century-long history, it remained the largest automobile manufacturer in Europe and the third in the world after General Motors and Ford for over 20 years, until the car industry crisis in the late 1980s. In 2013, Fiat S.p.A. was the second largest European automaker by volumes produced and the seventh in the world, while FCA was the world's eighth-largest automaker. In 1970, Fiat Automobiles employ ...
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Fiat
Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary of Stellantis through its Italian division Stellantis Italy. Fiat Automobiles was formed in January 2007 when Fiat S.p.A. reorganized its automobile business, and traces its history back to 1899 when the first Fiat automobile, the Fiat 4 HP, was produced. Fiat Automobiles is the largest automobile manufacturer in Italy. During its more than century-long history, it remained the largest automobile manufacturer in Europe and the third in the world after General Motors and Ford for over 20 years, until the car industry crisis in the late 1980s. In 2013, Fiat S.p.A. was the second largest European automaker by volumes produced and the seventh in the world, while FCA was the world's eighth-largest automaker. In 1970, Fiat Automobiles employ ...
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Alfa Romeo
Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." "Anonima" means "anonymous", which was a legal form of company at the time ( Società anonima). In the initial set-up phase, in order to have a building to produce cars, the company bought the Portello factory building of Darracq in Milan, which was closing up and selling all its assets. The brand is known for sport-oriented vehicles and has been involved in car racing since 1911. Alfa Romeo was owned by Fiat Chrysler Automobiles, the company that was responsible for the production of Alfa Romeo cars until its operations were fully merged with those of the PSA Group to form Stellantis on 16 January 2021. The first car produced by the company was the 1910 24 HP, designed by Giuseppe Merosi. A.L.F.A. ventured into motor racing, with driv ...
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Plymouth (automobile)
Plymouth was a brand of automobiles produced by Chrysler, Chrysler Corporation and its successor Mercedes-Benz Group, DaimlerChrysler. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford Motor Company, Ford. It became a high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge. History Origins The Plymouth automobile was introduced at Madison Square Garden (1925), Madison Square Garden on July 7, 1928. It was Chrysler Corporation's first entry in the low-priced field previously dominated by Chevrolet and Ford. Plymouths were initially priced higher than the competition, but offered standard features such as internal expanding hydraulic brakes that Ford and Chevrol ...
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Fargo Trucks
Fargo was a brand of trucks originally produced in the United States in 1913 by the Fargo Motor Car Company. Dropped in 1922, the name was reintroduced for a line of trucks manufactured by the Chrysler Corporation after purchasing Fargo Motors in 1928. Later, Chrysler absorbed Dodge and started producing its truck line, so over time, Fargo trucks became rebadged Dodges, similar to the parallel sale by General Motors of its GMC and Chevrolet truck lines. The modern-day descendant of Chrysler's truck division is now known as Ram Trucks. History The first Fargo trucks were built in Pilsen, Chicago, by the Fargo Motor Car Company from 1913 until 1922. In 1928, Chrysler bought the business and created their own line of Fargo trucks. Shortly after its creation, Chrysler also bought the Dodge Brothers Company, adding Dodge- and Graham Brothers-badged trucks to its product line. From then on, Fargo trucks were almost identical to Dodge models, save for trim and name, and were ...
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Buick
Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. In the North American market, Buick is a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, while priced below the flagship luxury Cadillac division. Buick's current target demographic according to ''The Detroit News'' is "a successful executive with family." After securing its market position in the late 1930s, when junior companion brand Marquette and Cadillac junior brand LaSalle were discontinued, Buick was positioned as an upscale luxury car below the Cadillac. During this same time period, many manufacturers were introducing V8 engines in their ...
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Market Segmentation
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, ...
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General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ...
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PSA Group
The PSA Group (), legally known as Peugeot S.A. (Peugeot Société Anonyme, trading as Groupe PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhall brands. On 18 December 2019, PSA and Fiat Chrysler Automobiles (FCA) announced that they had agreed to the terms of a binding $50 billion merger. On 16 July 2020, both companies announced the new name for their merged operations, Stellantis. The deal closed on 16 January 2021. Stellantis is now the third largest automotive manufacturing company, behind only Volkswagen and Toyota. Peugeot was the largest PSA brand. PSA was listed on the Euronext Paris stock exchange and was a constituent of the CAC 40 index. Beginning in 2016, PSA began to outline a strategy which entailed the rapid expansion of the company, through both geographic expansion and acquisitions of other ...
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