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Christopher Wylie
Christopher Wylie (born 19 June 1989) is a Canadian data consultant who released a cache of documents to ''The Guardian'' he obtained while he worked at Cambridge Analytica, prompting the Facebook–Cambridge Analytica data scandal, which triggered multiple government investigations and raised wider concerns about privacy, the unchecked power of Big Tech, and Western democracy's vulnerability to disinformation. Wylie was included in ''Time'' magazine's ''100 Most Influential People of 2018.'' He appeared in the 2019 documentary ''The Great Hack.'' He is the head of insight and emerging technologies at H&M. Early life and education Wylie was born to parents Kevin Wylie and Joan Carruthers, both physicians. He was raised in Victoria, British Columbia. As a child he was diagnosed with dyslexia and ADHD. After being abused at the age of 6 at the British Columbia Ministry of Education, which the school had tried to conceal, he sued. After a six-year legal battle, winning a settlement ...
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Victoria, British Columbia
Victoria is the capital city of the Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of 91,867, and the Greater Victoria area has a population of 397,237. The city of Victoria is the 7th most densely populated city in Canada with . Victoria is the southernmost major city in Western Canada and is about southwest from British Columbia's largest city of Vancouver on the mainland. The city is about from Seattle by airplane, seaplane, ferry, or the Victoria Clipper passenger-only ferry, and from Port Angeles, Washington, by ferry across the Strait of Juan de Fuca. Named for Queen Victoria, the city is one of the oldest in the Pacific Northwest, with British settlement beginning in 1843. The city has retained a large number of its historic buildings, in particular its two most famous landmarks, the Parliament Buildings (finished in 1897 and home of the Legislative Assembly of British Columbia ...
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Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ...
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Psychographic Segmentation
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. Developed in the 1970s, it applies behavioral and social sciences to explore to understand consumers’ decision-making processes, consumer attitudes, values, personalities, lifestyles, and communication preferences. It complements demographic and socioeconomic segmentation, and enables marketers to target audiences with messaging to market brands, products or services. Some consider lifestyle segmentation to be interchangeable with psychographic segmentation, marketing experts argue that lifestyle relates specifically to overt behaviors while psychographics relate to consumers' cognitive style, which is based on their "patterns of thinking, feeling and perceiving". History In 1964, Ha ...
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DARPA
The Defense Advanced Research Projects Agency (DARPA) is a research and development agency of the United States Department of Defense responsible for the development of emerging technologies for use by the military. Originally known as the Advanced Research Projects Agency (ARPA), the agency was created on February 7, 1958, by President Dwight D. Eisenhower in response to the Soviet Union, Soviet launching of Sputnik 1 in 1957. By collaborating with academia, industry, and government partners, DARPA formulates and executes research and development projects to expand the frontiers of technology and science, often beyond immediate U.S. military requirements.Dwight D. Eisenhower and Science & Technology, (2008). Dwight D. Eisenhower Memorial CommissionSource ''The Economist'' has called DARPA the agency "that shaped the modern world," and pointed out that "Moderna COVID-19 vaccine, Moderna's COVID-19 vaccine sits alongside weather satellites, Global Positioning System, GPS, Unmann ...
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Offender Profiling
Offender profiling, also known as criminal profiling, is an investigative strategy used by law enforcement agencies to identify likely suspects and has been used by investigators to link cases that may have been committed by the same perpetrator. Multiple crimes may be linked to a specific offender and the profile may be used to predict the identified offender's future actions. In the 1980s, most researchers believed offender profiling was relevant only to sex crimes, like serial rape or sexual homicide, but since the late 1990s research has been published to support its application to arson (1998), and then later terrorism (2000) and burglary (2017). Theory Psychological profiling is described as a method of suspect identification which seeks to identify a person's mental, emotional, and personality characteristics based on things done or left at the crime scene. There are two major assumptions made when it comes to offender profiling: behavioral consistency and homology. Beha ...
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Liberal Democrats (UK)
The Liberal Democrats (commonly referred to as the Lib Dems) are a liberal political party in the United Kingdom. Since the 1992 general election, with the exception of the 2015 general election, they have been the third-largest UK political party by the number of votes cast. They have 14 Members of Parliament in the House of Commons, 83 members of the House of Lords, four Members of the Scottish Parliament and one member in the Welsh Senedd. The party has over 2,500 local council seats. The party holds a twice-per-year Liberal Democrat Conference, at which party policy is formulated, with all party members eligible to vote, under a one member, one vote system. The party served as the junior party in a coalition government with the Conservative Party between 2010 and 2015; with Scottish Labour in the Scottish Executive from 1999 to 2007, and with Welsh Labour in the Welsh Government from 2000 to 2003 and from 2016 to 2021. In 1981, an electoral alliance was established b ...
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Microtargeting
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients’ personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing datamining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup. Microtargeting is increasingly used by political parties and in election campaigns, including Australia, the United States Republican and Democratic political parties, as well as candidates who track individual voters and identify potential supporters. They use various means of communication such as direct mail, phone calls, home visits, television, radio, web advertising, email, and text messaging, among others, to communicate with voters, crafting messages to build support for fundraising, campa ...
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Barack Obama 2008 Presidential Campaign
The 2008 presidential campaign of Barack Obama began on February 10, 2007, when Barack Obama, then junior United States senator from Illinois, announced his candidacy for President of the United States in Springfield, Illinois. After winning a majority of delegates in the 2008 Democratic Party presidential primaries, Democratic primaries of 2008, on August 23, leading up to the convention, the campaign announced that Senator Joe Biden of Delaware would be the Vice President of the United States, vice presidential nominee. At the 2008 Democratic National Convention on August 27, Barack Obama was formally selected as the United States Democratic Party, Democratic Party nominee for President of the United States in 2008 United States presidential election, 2008. He was the first African American in history to be nominated on a major party ticket.Jeff Zeleny,Obama Clinches Nomination; First Black Candidate to Lead a Major Party Ticket" ''The New York Times'', June 4, 2008. Retrieved Ju ...
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Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the government. The English- and French-language service units of the corporation are commonly known as CBC and Radio-Canada, respectively. Although some local stations in Canada predate the CBC's founding, CBC is the oldest existing broadcasting network in Canada. The CBC was established on November 2, 1936. The CBC operates four terrestrial radio networks: The English-language CBC Radio One and CBC Music, and the French-language Ici Radio-Canada Première and Ici Musique. (International radio service Radio Canada International historically transmitted via shortwave radio, but since 2012 its content is only available as podcasts on its website.) The CBC also operates two terrestrial television networks, the English-language CBC Television and the Frenc ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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Michael Ignatieff
Michael Grant Ignatieff (; born May 12, 1947) is a Canadian author, academic and former politician who served as the leader of the Liberal Party of Canada and Leader of the Official Opposition from 2008 until 2011. Known for his work as a historian, Ignatieff has held senior academic posts at the universities of Cambridge, Oxford, Harvard, and Toronto. Most recently, he was rector and President of Central European University; he held this position from 2016 until July 2021. While living in the United Kingdom from 1978 to 2000, Ignatieff became well known as a television and radio broadcaster and as an editorial columnist for ''The Observer''. His documentary series ''Blood and Belonging: Journeys into the New Nationalism'' aired on BBC in 1993, and won a Canadian Gemini Award. His book of the same name, based on the series, won the Gordon Montador Award for Best Canadian Book on Social Issues and the University of Toronto's Lionel Gelber Prize. His memoir, ''The Russian Album'', ...
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AggregateIQ
AggregateIQ (AIQ) previously known as SCL Canada is a Canadian political consultancy and technology company, based in Victoria, British Columbia. History AIQ was founded in 2013 by Zack Massingham, a former university administrator and Jeff Silvester. As of February 2017, AIQ employed 20 people and was based in downtown Victoria, British Columbia. AIQ has attracted controversy over its involvement in the Vote Leave and BeLeave campaigns in 2016 and the Cambridge Analytica scandal that broke out in 2018. Two years after the Brexit vote in 2016, it was revealed that AggregateIQ had been paid £3.5 million by four pro-Brexit campaigning groups - Vote Leave, BeLeave, Veterans for Britain, and Northern Ireland's Democratic Unionist Party - to design software aimed at aggregating personal data and influencing voters through messaging on social media. Under UK law, co-ordination between groups during an election is prohibited. In May 2018, a Facebook executive testified before th ...
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