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Causata
Causata is an enterprise software company based in San Mateo, California, United States with development offices in London, England, UK. It provides software which is used by business-to-consumer marketers to manage interactions with customers.Backaitis, Virginia"Causata Disrupts CXM - Uses Big Data, Real Time Analytics, Identity Graphs to Turn Visitors into Buyers, On the Spot" CMSwire. 6 February 2013. The company launched the fourth version of its products in February, 2013. Corporate history Causata was founded in 2009 by Paul Phillips and opened its first office in London, England, UK. The company opened its San Mateo, California office in 2011. CEO Paul Wahl, a former CEO of SAP America and former COO of Siebel Systems, joined the company in March 2012.Bort, Juli"This CEO Chose A Tiny Startup Over High-Paying Executive Jobs" ''Business Insider''. 5 March 2012. Causata has received $23 million in venture funding from Accel Partners London, the Series C round coming in ...
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San Mateo, California, USA
San Mateo ( ; ) is a city in San Mateo County, California, on the San Francisco Peninsula. About 20 miles (32 km) south of San Francisco, the city borders Burlingame to the north, Hillsborough to the west, San Francisco Bay and Foster City to the east and Belmont to the south. The population was 105,661 at the 2020 census. San Mateo has a Mediterranean climate and is known for its rich history at the center of the San Francisco Bay Area. Some of the biggest economic drivers for the city include technology, health care and education. History The Ramaytush people lived in the land, prior to its becoming the city of San Mateo. In 1789, the Spanish missionaries had named a Native American village along Laurel Creek as ''Los Laureles'' or the Laurels (Mission Dolores, 1789). At the time of Mexican Independence, 30 native Californians were at San Mateo, most likely from the Salson tribelet. Naming of the city Captain Frederick William Beechey in 1827 traveling ...
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Accel Partners
Accel, formerly known as Accel Partners, is an American venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional operating funds in London, India and China (through a partnership with International Data Group (IDG-Accel)). Accel has funded technology companies including Facebook, Slack, Dropbox, Atlassian, Flipkart, Supercell, Spotify, Etsy, Braintree/Venmo, Vox Media, Lynda.com, Qualtrics, DJI, Cloudera, Jet.com, Ethos, GoFundMe, Vectra Networks Inc. FabHotels, BrowserStack, Vinculum Group, Instana, CleverTap, HopIn and Egyptian Instabug. History In 1983, Accel was founded by Arthur Patterson and Jim Swartz. The co-founders developed the firm's "Prepared Mind" investment philosophy based on the Louis Pasteur quote "Chance favors the prepared mind.", which requires "deep focus" and a disciplined and informed approach to investing. In 2000, ...
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Software Companies Based In California
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ...
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Predictive Analytics
Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision-making for candidate transactions. The defining functional effect of these technical approaches is that predictive analytics provides a predictive score (probability) for each individual (customer, employee, healthcare patient, product SKU, vehicle, component, machine, or other organizational unit) in order to determine, inform, or influence organizational processes that pertain across large numbers of individuals, such as in marketing, credit risk assessment, fraud detecti ...
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Marketers
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ...
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GigaOM
Gigaom is a technology focused analyst firm and media company. The company evolved from a blog which offered news, analysis, and opinions on startup companies, emerging technologies, and other technology related topics. It was started by Om Malik in San Francisco, California and was acquired by Knowingly Corp. in 2015. History After running his personal blog under the name for several years, Gigaom was founded as a company by Om Malik in 2006. In June 2006, he left his day job at Business 2.0 magazine to work on Gigaom full-time. The site originally integrated several other technology-related blogs and services into its network. In 2011, Gigaom consolidated this network of blogs and rebranded all of them as separate topic channels on gigaom.com, with channels dedicated to technology news, Apple, cleantech, cloud computing, data, Europe, mobile technology, and digital video. Since 2006, Gigaom has organized technology conferences under the banner Gigaom Events. Former Gigaom emp ...
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Hadoop
Apache Hadoop () is a collection of open-source software utilities that facilitates using a network of many computers to solve problems involving massive amounts of data and computation. It provides a software framework for distributed storage and processing of big data using the MapReduce programming model. Hadoop was originally designed for computer clusters built from commodity hardware, which is still the common use. It has since also found use on clusters of higher-end hardware. All the modules in Hadoop are designed with a fundamental assumption that hardware failures are common occurrences and should be automatically handled by the framework. The core of Apache Hadoop consists of a storage part, known as Hadoop Distributed File System (HDFS), and a processing part which is a MapReduce programming model. Hadoop splits files into large blocks and distributes them across nodes in a cluster. It then transfers packaged code into nodes to process the data in parallel. This appro ...
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NoSQL
A NoSQL (originally referring to "non- SQL" or "non-relational") database provides a mechanism for storage and retrieval of data that is modeled in means other than the tabular relations used in relational databases. Such databases have existed since the late 1960s, but the name "NoSQL" was only coined in the early 21st century, triggered by the needs of Web 2.0 companies. NoSQL databases are increasingly used in big data and real-time web applications. NoSQL systems are also sometimes called Not only SQL to emphasize that they may support SQL-like query languages or sit alongside SQL databases in polyglot-persistent architectures. Motivations for this approach include simplicity of design, simpler "horizontal" scaling to clusters of machines (which is a problem for relational databases), finer control over availability and limiting the object-relational impedance mismatch. The data structures used by NoSQL databases (e.g. key–value pair, wide column, graph, or document ...
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HBase
HBase is an open-source non-relational distributed database modeled after Google's Bigtable and written in Java. It is developed as part of Apache Software Foundation's Apache Hadoop project and runs on top of HDFS (Hadoop Distributed File System) or Alluxio, providing Bigtable-like capabilities for Hadoop. That is, it provides a fault-tolerant way of storing large quantities of sparse data (small amounts of information caught within a large collection of empty or unimportant data, such as finding the 50 largest items in a group of 2 billion records, or finding the non-zero items representing less than 0.1% of a huge collection). HBase features compression, in-memory operation, and Bloom filters on a per-column basis as outlined in the original Bigtable paper. Tables in HBase can serve as the input and output for MapReduce jobs run in Hadoop, and may be accessed through the Java API but also through REST, Avro or Thrift gateway APIs. HBase is a wide-column store and has been ...
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TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in English, Chine ...
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Business Insider
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. , it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but is criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. In February 2021, the brand was renamed simply ''Insider''. History ''Busi ...
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London, UK
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as ''Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished from the Lord May ...
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