Causata is an enterprise software company based in San Mateo,

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, United States with development offices in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

, UK. It provides software which is used by business-to-consumer marketers to manage interactions with customers.Backaitis, Virginia
"Causata Disrupts CXM - Uses Big Data, Real Time Analytics, Identity Graphs to Turn Visitors into Buyers, On the Spot"
CMSwire. 6 February 2013. The company launched the fourth version of its products in February, 2013.

Corporate history

Causata was founded in 2009 by Paul Phillips and opened its first office in

, UK. The company opened its San Mateo,

office in 2011. CEO Paul Wahl, a former CEO of

SAP America Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant. Sap is distinct from latex, resin, or cell sap; it is a separa ...

and former COO of

Siebel Systems Siebel Systems, Inc. () was a software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM. The company was founded by Thomas Siebel and Pat ...

, joined the company in March 2012.Bort, Juli
"This CEO Chose A Tiny Startup Over High-Paying Executive Jobs"
''

Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...

''. 5 March 2012. Causata has received $23 million in venture funding from

Accel Partners Accel, formerly known as Accel Partners, is an American venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional ...

London, the Series C round coming in Feb. 2013. In 2013, Causata was acquired by NICE Systems.

Products

Causata's software uses

HBase HBase is an open-source non-relational distributed database modeled after Google's Bigtable and written in Java. It is developed as part of Apache Software Foundation's Apache Hadoop project and runs on top of HDFS (Hadoop Distributed File Sys ...

, the

NoSQL A NoSQL (originally referring to "non- SQL" or "non-relational") database provides a mechanism for storage and retrieval of data that is modeled in means other than the tabular relations used in relational databases. Such databases have existed ...

database on the

Hadoop Apache Hadoop () is a collection of open-source software utilities that facilitates using a network of many computers to solve problems involving massive amounts of data and computation. It provides a software framework for distributed storage an ...

Distributed File System.Harris, Derrick
"Exclusive: Causata raises $7.5M and steps up its game in targeted ads"
''

GigaOM Gigaom is a technology focused analyst firm and media company. The company evolved from a blog which offered news, analysis, and opinions on startup companies, emerging technologies, and other technology related topics. It was started by Om Malik ...

''. 6 February 2013."BigData-Startups: Causata"
BigData-Startups.com. Retrieved on May 17, 2013. It has industry-specific applications for cross-sell, acquisition, and retention to enable

marketers Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

to personalize web and mobile interfaces, operate email and mobile messaging campaigns, enable targeted advertising and create context-driven sales and service. *''The Identity Graph'' algorithms use first-party online and offline customer data to combine customers' identities and event timelines. *''The Predictive Profile'' compares individual customer paths and histories against each other to predict customer intent. Machine learning algorithms based on reinforcement methodologies build real-time

predictive analytics Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business ...

models for individual customers.Harris: New 'consumer-intelligence' technology will compile detailed profiles - San Jose Mercury News
/ref> *''Decisioning'' serves targeted offers, promotions and ads to potential customers, based on information gathered by the previously mentioned analysis.

References

{{reflist Software companies based in California Software companies established in 2009 Defunct software companies of the United States