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Adidas
Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes ( spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his ha ...
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Adidas 2022 Logo
Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear (activewear), sportswear manufacturer in Europe, and the second largest in the world, after Nike, Inc., Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club FC Bayern Munich, Bayern Munich, and Adidas Runtastic, Runtastic, an Austrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf Dassler, Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (track spikes, spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal sp ...
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Three Stripes
Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company". History Finnish Sport Museum has a pair of footwear from the 1940s with the three stripes by Finnish athletic footwear brand Karhu Sports.Item description at Finna image archive
accessed May 28th 2021
According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. In 1952, following the 1952 Summer Olympics in Finlan ...
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Adolf Dassler
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German Shoemaking, cobbler, inventor and businessman who founded sportswear giant Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma (brand), Puma. Dassler was an innovator in sports shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. From his concepts, he created Adidas, which had 17 factories and annual sales of one billion Deutsche Mark, Deutschmarks at the time of his death. Biography The Dassler brothers' shoe factory (1918–1945) Adi supported himself while attempting to start up his business by repairing shoes in town. Facing the realities of post-war Germany where there was no reliable supply for material for production or credit to obtain factory equipment or supplies, he began by scavenging army debris in the war-countryside: Army helmets and bread pouches supplied leather for soles; parachutes could supply silk fo ...
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Puma (brand)
Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf Dassler, Adolf "Adi" Dassler had jointly formed the company ('Dassler Brothers Shoe Factory'). The relationship between the two brothers Dassler brothers feud, deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as ''Ruda'' (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to ''Puma''. Puma's earliest logo consisted of a square and beast jumping through a ''D'', which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the ...
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Adidas Runtastic
Runtastic GmbH is a digital health and fitness company from Austria. On 5 August 2015, Adidas bought Runtastic for €220 million ($240 million). On 25 September 2019, Runtastic was rebranded to Adidas Runtastic. History The idea was made during a project at the University of Applied Sciences Upper Austria for tracking sailboat races. The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in Pasching, Upper Austria. In August 2015, it was announced that Adidas had bought Runtastic out for €220 million ($240 million), this included the 50.1% stake Axel Springer bought in the company back in 2013, making Runtastic owned by Adidas. At the beginning of 2019, Runtastic was making two apps. These were rebranded in September of the same year. The "Runtastic" app was rebranded to the "Adidas Running" app, and the "Results" app was rebranded to the "Adidas Training" app. Reception The mobile devices used all the systems in th ...
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FC Bayern Munich
Fußball-Club Bayern München e. V. (FCB, ), commonly known as Bayern Munich (), FC Bayern () or simply Bayern, is a German professional sports club based in Munich, Bavaria. They are most known for their men's professional association football, football team, who play in the Bundesliga, the top tier of the German football league system. Bayern are the most successful club in German football and are among List of football clubs by competitive honours won, the world's most decorated, having won a record 34 List of German football champions, national titles, including eleven consecutive titles from 2013 to 2023 and a record 20 DFB-Pokal, national cups, alongside numerous European titles. Bayern Munich was founded in 1900 by eleven players, led by Franz John. Although Bayern won its first national championship in 1932 German football championship, 1932, the club was not selected for the Bundesliga during Introduction of the Bundesliga, its inception in 1963. The club found suc ...
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Nike, Inc
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of Sneakers, athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (mythology), Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1 (shoe), Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse (brand), Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manu ...
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Herzogenaurach
Herzogenaurach (; ) is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is home to two major international sporting goods companies, Adidas and Puma, and Schaeffler Group, a car parts manufacturer. Geography Herzogenaurach is situated in the Middle Franconia area of Bavaria, northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. History Herzogenaurach was first mentioned in a document from 1002 under the name of ''Uraha'' when Holy Roman Emperor Henry II granted the town to the Prince-Bishopric of Bamberg. In 1948, when Adolf Dassler and Rudolf Dassler left their jointly-owned shoe company each to make one of their own, the town was called "the town of bent necks"—people looked down to see which shoes strangers wore. Economy Herzogenaurach has gained global fame as the birthplace of two giant sporting goods companies: Adidas and Puma, each founded respectively by brothers Adolf Dassler and Rudolf Das ...
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Rudolf Dassler
Rudolf "Rudi" Dassler (29 April 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adolf started, . Rudolf joined in 1924. However, after a feud developed between them following World War II, the brothers went separate ways and started their respective companies in 1948. Initially calling the new company "Ruda" (a portmanteau for Rudolf Dassler), it was soon changed to its present name of Puma. Puma is the Quechua word for cougar; from there, it went into German as well as other languages. Life After his return from World War I, Adolf Dassler, Rudolf's younger brother, started to produce sports shoes in his mother's kitchen. His father, Christoph, who worked in a shoe factory, and the brothers Zehlein, who produced the handmade spikes for track shoes in their blacksmith's shop, su ...
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Thomas Rabe (manager)
Thomas Rabe (born August 6, 1965, in Luxembourg City) is a German business executive. He is currently the chairman of the German sportswear brand Adidas. In 2006, he was appointed to the Bertelsmann executive board, of which he has been chairman and chief executive officer since 2012. Under his leadership, the group has become more international, more digital and more diversified. In particular, he has advanced the business with music rights and the educational division. Additionally, Rabe was appointed chief executive officer of RTL Group in 2019. Early life and education Rabe was born in 1965 in Luxembourg and grew up in Brussels, where his father worked as a civil servant in the European Coal and Steel Community from 1968. He attended the European School and as a youth was a bass player in a punk band. After completing his German baccalaureate (Abitur), Rabe studied Business and Economics at the RWTH Aachen and the University of Cologne. After earning a degree in business ...
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Karhu Sports
Karhu is a Finnish sports equipment company based on an originally Finnish brand, focused on running. Originally established as "Oy Urheilutarpeita" in 1916, it was renamed "Karhu" (meaning ''bear'' in Finnish) four years later. Karhu's line of products includes sneakers, t-shirts and jackets. In past years, Karhu also manufactured skis. In 2008, the company was sold to a group of investors organised under "Karhu Holding B.V.". The investors responsible for operations are Dutch/American businessman Huub Valkenburg and the Arese family from Italy. Karhu Holding B.V. is based in the Netherlands and is run by Emanuele Arese. Karhu is renowned for having implemented the three stripes trademark,History Check: Over 100 Years of Karhu
on Sneakers Mag
which was then sold to German company
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Track Spikes
Track spikes, or just spikes, are a type of footwear featuring protruding spikes on the soles used by athletes when racing on the track. Some spikes are designed for longer-term training on tracks, but generally the shoes are used for racing. The term "spikes" can also refer to track shoes featuring such protrusions, though these are technically called pins. Spikes are similar to Cleat (shoe), studs, which are used for team sports, although generally smaller and with a sharp point. History Track spikes had become popular in England by the 1860s, but the concept of spikes in shoes to give running traction has been around much longer. As written in the 1852 publication of ''Calmet's Dictionary of the Holy Bible'' regarding military arms at the time of Paul the Apostle (c. 5 – c. 67): For pioneering the use of spikes, J.W. Foster and Sons's revolutionary running pumps appear in the book, ''Golden Kicks: The Shoes that changed Sport''. The company began distributing shoes acros ...
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