Runtastic
GmbH is a digital health and
fitness company from
Austria
Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
.
On 5 August 2015,
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
bought Runtastic for €220 million ($240 million).
On 25 September 2019, the Runtastic channels were rebranded to Adidas Runtastic.
History
The initial idea was born during a project at the University of Applied Sciences Upper Austria for tracking sailboat races.
The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in
Pasching
Pasching is a municipality in the Austrian state of Upper Austria. It is situated a few miles southwest of Linz and borders Leonding, Hörsching, Wilhering and Traun.
Situated along the famous ''shopping mile'' the Kremstal Straße, it is t ...
,
Upper Austria
Upper Austria (german: Oberösterreich ; bar, Obaöstareich) is one of the nine states or of Austria. Its capital is Linz. Upper Austria borders Germany and the Czech Republic, as well as the other Austrian states of Lower Austria, Styria, a ...
.
In August 2015, it was announced that
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
had acquired Runtastic for €220 million ($240 million), this included the 50.1% stake
Axel Springer
Axel Cäsar Springer (2 May 1912 – 22 September 1985) was a German publisher and founder of what is now Axel Springer SE, the largest media publishing firm in Europe. By the early 1960s his print titles dominated the West German daily press ma ...
bought in the company back in 2013, making Runtastic entirely owned by Adidas.
At the beginning of 2019, Runtastic turned away from its multi-app strategy and focused on developing its two most important apps. These were rebranded in September of the same year. The "Runtastic" app became "Adidas Running", and the "Results" app became "Adidas Training".
Reception
The broad acceptance of multi-functional mobile devices generally helped reviews of products that make good use of all the extra functionality (e.g.
GPS
The Global Positioning System (GPS), originally Navstar GPS, is a Radionavigation-satellite service, satellite-based radionavigation system owned by the United States government and operated by the United States Space Force. It is one of t ...
-tracking, audio and video recording and playback, web-syncing, social sharing). This can be seen in reviews of company products, for example from ''
The Verge
''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts.
The website launched on November 1, 2011, and uses Vox Media' ...
'', TechCrunch, VentureBeat, or The Next Web.
Bibliography
Runtastic and its products have been covered in books and articles, some of which have been listed and commented here (APA 4th Ed.):
[Please see Google Books for more results. Retrieved fro]
Google Books Search Page
(25 February 2013).
*Andrea Zajicek. (2011). Social Comm. Norderstedt: BoD. Page 228.
*Hubert Beck. (2012). Das große Buch vom Marathon – Lauftraining mit System. München: Stiebner Verlag. Page 307.
*Reiner Wichert, & Birgid Eberhardt. (2011). Ambient Assisted Living. Berlin: Springer. Page 287.
*Stefan Bölle. (2012). Joggen mit dem Handy: Zur Eignung von Smartphone-Apps als Trainingsbegleiter. München: Grin Verlag. Page 44.
*Stephan Verclas, &
Claudia Linnhoff-Popien. (2011). Smart Mobile Apps. Berlin: Springer. Page 22.
*Tom Rosenkranz. (2012). Marketing im Outernet: Was kommt nach Social Media? München: Grin Verlag. Page 9.
See also
*
AllTrails
AllTrails is a fitness and travel mobile app used in outdoor recreational activities. AllTrails is commonly used for outdoor activities such as hiking, mountain biking, climbing and snow sports. The service allows users to access a database of ...
*
Apple Health
*
Endomondo
Endomondo was a social fitness network created by Endomondo LLC which allowed users to track their fitness and health statistics with a mobile application and website. Endomondo launched in 2007 with the goal of motivating people to lead healthier ...
*
Google Fit
Google Fit is a health-tracking platform developed by Google for the Android operating system, Wear OS and Apple Inc.'s iOS. It is a single set of APIs that blends data from multiple apps and devices. Google Fit uses sensors in a user's act ...
*
MSN Health & Fitness
*
Runkeeper
Runkeeper is a GPS fitness-tracking app for iOS and Android launched in 2008. In late 2011, Runkeeper secured $10 million in a Series B financing, led by Spark Capital. In February 2016, Runkeeper was acquired by ASICS.
Functions
Runkeeper ...
*
Strava
Strava is an American internet service for tracking physical exercise which incorporates social network features. It is mostly used for cycling and running using Global Positioning System data. Strava uses a freemium model with some features on ...
References
{{Adidas
Adidas
GPS sports tracking applications
Fitness apps
Exercise equipment
Austrian social networking websites
IOS software
WatchOS software
Android (operating system) software
Windows Phone software
2015 mergers and acquisitions
Software companies of Austria
Economy of Upper Austria