Brendan Pereira
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Brendan Pereira
Brendan Conan Pereira, also known as "BCP", is an Indian advertising executive. Early life and education Brendan Pereira was born on 23 November 1928, to Albert and Louise Pereira. He attended St. Isabel's and St. Mary's High School, both in Mazagaon, Mumbai. In 1945, he enrolled in Sir J.J. Institute of Applied Art, to pursue a Diploma in Applied Art where he learnt block-making, lithography, and photography—as subsidiary subjects. In 1949, he joined L.A. Stronachs Advertising as an apprentice. Later he joined D.J. Keymer (Bensons, OBM, now O&M) as visualiser and assistant to art director P.N. Sarma. In 1954, he married Therese (née Aranha). In 1956, he left Bombay for the UK for further education and experience. In London, he joined Rapier Design, then Baron Moss, where he was later appointed Art Director. Subsequently, he joined C.Vernon's and worked on a range of products. At the same time, he took courses at the Institute of Practitioners in Advertising. Professional wo ...
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Mumbai
Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the List of cities in India by population, second-most populous city in India after Delhi and the List of largest cities, eighth-most populous city in the world with a population of roughly 20 million (2 crore). As per the Indian government population census of 2011, Mumbai was the list of cities in India by population, most populous city in India with an estimated city proper population of 12.5 million (1.25 crore) living under the Municipal Corporation of Greater Mumbai, Brihanmumbai Municipal Corporation. Mumbai is the centre of the Mumbai Metropolitan Region, the sixth most populous metropolitan area in the world with a population of over 23 million ...
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Communication Arts Guild
Communication Arts Guild or CAG is an organisation dedicated to the Indian advertising industry. Located in Mumbai, this is the only organisation which has the complete record of the growth of Indian Advertising since Independence. History CAG was founded in 1948. It created its own Constitution, in 1950, registered under the Indian Societies Registration Act XXI of 1860. The vision was to create a networking platform within the fraternity of Visual Communication Industry. Cag awards CAG distributes a number of awards, including: the Cub Trophies for communication arts and design students; scholarships for pre-final year Art students; the Guru of the Year award; and the CAG Hall of Fame. Hall of Fame members include: *1980–1981 – P.N.Sharma, S.Das Gupta and Umesh Rao *1981–1982 – Waghulkar *1982–1983 – Kishore Parekh and Victor Fernandes *1983–1984 – Mitter Bedi and Hasan Taj *1984–1985 – Nagendra Parmar and R.R.Prabhu ...
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Living People
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Indian Advertising Executives
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Un ...
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Art Directors Club
The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for design excellence. History The Art Directors Club of New York (sometimes referred to as the "ADC") was founded in 1920 by Louis Pedlar and Earnest Elmo Calkins. With Fred Lamb, Calkins had organized the first advertising art exhibits in New York City in 1908, and saw a need for an organization that would “dignify the field of business art in the eyes of artists”, emphasizing his belief that “artistic excellence is vitally necessary to successful advertising”. By 1947, the Club's work was being credited with a gradual increase in advertising art standards throughout the United States. In 1921, the club hosted their first juried exhibition with original work from over 250 contributors. The exhibition organized by Calkins and opened ...
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Jamnalal Bajaj Institute Of Management Studies
Jamnalal Bajaj Institute of Management Studies is the Department of Management Studies of the University of Mumbai. The institute is named after industrialist and philanthropist, Jamnalal Bajaj. Programmes JBIMS offers full-time Masters in Management Studies programme. In addition to MMS, the institute offers full-time course of Masters in Finance (MSc Finance), Master in Human Resource Development Management (MHRD),part-time courses and a doctoral PhD programme. In addition to the regular academics, guest lectures are organised from time to time. Masters in Management Studies (MMS) Masters in Management Studies is the flagship course of Jamnalal Bajaj Institute of Management Studies. It is a two-year full-time post-graduate degree course in management. Started as early as 1965, the institute offers specializations in the second year of the MMS course. The title of the programme as MMS, instead of the usual MBA, is to emphasise that the principles and practices of manage ...
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Tata Administrative Services
The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents. Acknowledged as the founder of the Tata Group, Jamsetji Tata is sometimes referred to as the "father of Indian industry". Each Tata company operates independently under the guidance and supervision of its own board of directors and shareholders. Philanthropic trusts control over 66% of the Tata holding company Tata Sons, while the Tata family is a very small shareholder. The group's annual revenue for fiscal year 2021–22 was reported to be US$128 billion. There are 29 publicly-listed Tata Group companies with a combined market capitalisation of $311 billion as of March 2022. Significant Tata Group affiliates include Tata Consultancy Services, Tata Consumer Products, Tata Motors, Tata Power, Tata Steel, Voltas, Titan Company, Tanis ...
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National Institute Of Design
The National Institutes of Design (NIDs) are a group of autonomous public design universities in India, with the primary institute, founded in 1961, in Ahmedabad, with extension campuses in Gandhinagar and Bengaluru. The other NIDs are located in the cities of Kurukshetra, Vijayawada, Jorhat and Bhopal. The NIDs function autonomously under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. The NIDs are recognised by the Department of Scientific and Industrial Research of the government's Ministry of Science and Technology as a scientific and industrial research organisation. The universities are accorded Institutes of National Importance under the National Institute of Design Act, 2014. Institutes The primary institute is located in Ahmedabad with extension campuses in Gandhinagar and Bengaluru. The creation of four additional NIDs was suggested as part of the central government's 2007 Nationa ...
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Walter Saldanha
Walter Saldanha (born October 31, 1931) co-founder with Brendan Pereira, of Chaitra Advertising Private Limited, now Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th cent ... India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as AICAR Business School. Career He started his career as a typist in 1947, a few months short of his 16th birthday. In 1951 he joined the advertising agency J Walter Thompson (JWT India) as secretary to a senior account executive. He worked with JWT in various roles, he was also instrumental in setting up JWT operations in Sri Lanka. In 1972, he and Creative Director Brendan Pereira, left Aiyar Advertising and Marketing Ltd, to set up ...
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Creative Director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. ...
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Leo Burnett
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by ''Time'' as one of the 100 most influential people of the 20th century. Biography Leo Burnett was born in St. Johns, Michigan, on October 21, 1891, to Noble and Rose Clark Burnett. Noble ran a dry goods store and as a young man, Burnett worked with his father, watching Noble as he designed ads for the business. After high school, Burnett went on to study journalism at the University of Michigan and received his bachelor's degree in 1914. Burnett's first job after college ...
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Creative Director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. ...
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