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Brand Community
A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards other members. The term often refers to the intersection between brand, individual identity and culture. Origin The term "brand community" was first presented by Albert Muniz Jr. and Thomas C. O'Guinn in a 1995 paper for the Association for Consumer Research Annual Conference in Minneapolis, MN. In a 2001 article titled " Brand Community", they defined the concept as "a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand." This 2001 paper recently has been acknowledged by Thomson Scientific & Healthcare to be one of the most cited p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Holga
The Holga is a medium format 120 film camera, made in Hong Kong, known for its low-fidelity aesthetic. The Holga's low-cost construction and simple meniscus lens A lens is a transmissive optical device which focuses or disperses a light beam by means of refraction. A simple lens consists of a single piece of transparent material, while a compound lens consists of several simple lenses (''elements'') ... often yields pictures that display vignetting, Focus (optics), blur, light leaks and other distortion (optics), distortions. The camera's limitations have brought it a cult following among some photographers, and Holga photos have won awards and competitions in fine art photography, art and photojournalism, news photography. As of July 2017, the camera is in production after being unavailable for two years. History The Holga camera was designed by Lee Ting-mo in 1982. It first appeared in 1982 in British Hong Kong. At the time, 120 film, 120 roll film in black-and-whit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harley-Davidson
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.Automotive – RSS Feed . ''Popular Mechanics''. Retrieved July 7, 2011. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royal Enfield
Royal Enfield was a brand name under which The Enfield Cycle Company Limited of Redditch, Worcestershire sold motorcycles, bicycles, lawnmowers and stationary engines which they had manufactured. Enfield Cycle Company also used the brand name "Enfield" without the "Royal". The first Royal Enfield motorcycle was built in 1901. The Enfield Cycle Company is responsible for the design and original production of the Royal Enfield Bullet, the longest-lived motorcycle design in history. Royal Enfield's spare parts operation was sold to Velocette in 1967, which benefitted from the arrangement for three years until their closure in early 1971. Enfield's remaining motorcycle business became part of Norton Villiers in 1967 with the business eventually closing in 1978. History George Townsend set up a business in 1851 in Redditch making sewing needles. In 1882 his son, also named George, started making components for cycle manufacturers including saddles and forks. By 1886 complete bicycl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subaru
( or ; ) is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest automaker by production worldwide in 2017. Subaru cars are known for their use of a flat engine, boxer engine layout in most vehicles above 1,500 cc. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Both became standard equipment for mid-size and smaller cars in most markets by 1996. The lone exception is the Subaru BRZ, BRZ, introduced in 2012 via a partnership with Toyota, which pairs the boxer engine with rear-wheel-drive. Subaru also offers turbocharged versions of their passenger cars, such as the Subaru WRX, WRX, Subaru Legacy, Legacy and Subaru Outback, Outback XT, Subaru Ascent, Ascent, and formerly the Subaru Legacy, Legacy GT and Subaru Forester, Forester XT. In Western markets, Subaru vehi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saturn Corporation
The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market. The brand marketed itself as a "different kind of car company" and operated quasi-independently from its parent company,—comprehensively introducing a new car, dealer network, pricing structure, workforce and independently managed manufacturing plant in Spring Hill, Tennessee. The first cars themselves launched five years after the company's inception, and they advanced GM's spaceframe construction—manifesting Saturn's market proposition with their dent-resistant polymer exterior panels. Over time, as Saturn drained resources from GM's extensive brand network and as GM struggled with the 2008 economic collapse, the parent company curtailed Saturn's development budgets ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saab Automobile
Saab Automobile AB () is a defunct automotive industry, car manufacturer that was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. In 1968 the parent company merged with Scania-Vabis, and ten years later the Saab 900 was launched, in time becoming Saab's best-selling model. In the mid-1980s the new Saab 9000 model also appeared. In 1989, the automobile division of Saab-Scania was restructured into an independent company, Saab Automobile AB. The American manufacturer General Motors (GM) took 50 percent ownership. Two well-known models to come out of this period were the Saab 9-3 and the Saab 9-5. Then in 2000, GM exercised its option to acquire the remaining 50 percent. In 2010 GM sold Saab Automobile AB to the Dutch automobile manufacturer Spyker Cars N.V. After many years establishing a sound engineering reputation and ultimately a luxury car, luxury price t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mini
The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during six, from the last year of the 1950s into the last year of the 20th century, over a single generation, as fastbacks, estates, and convertibles. The original Mini is considered an icon of 1960s British popular culture. Its space-saving transverse engine and front-wheel drive layout – allowing 80% of the area of the car's floorpan to be used for passengers and luggage – influenced a generation of car makers. In 1999, the Mini was voted the second-most influential car of the 20th century, behind the Ford Model T, and ahead of the Citroën DS and Volkswagen Beetle. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mazda MX-5
The Mazda MX-5 is a lightweight two-passenger roadster sports car manufactured and marketed by Mazda with a front mid-engine, rear-wheel-drive layout. The convertible is marketed as the or in Japan, and as the Mazda Miata () in the United States, and formerly in Canada, where it is now marketed as the MX-5 but is still commonly referred to as ''Miata''. Manufactured at Mazda's Hiroshima plant, the MX-5 debuted in 1989 at the Chicago Auto Show and was conceived and executed under a tightly focused design credo, , meaning "oneness of horse and rider". Widely noted for its small, light, technologically modern, dynamically balanced and minimally complex design, the MX-5 has frequently been called a spiritual successor to 1950s and '60s Italian and British roadster sports cars. The Lotus Elan was used as a design benchmark. Generations were internally designated with a two-letter code, beginning with the first generation, the NA. The second generation ( NB) launched in 1998 for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeep
Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors Corporation (AMC). Jeep's current product range consists solely of sport utility vehicles – both crossovers and fully off-road worthy SUVs and models, including one pickup truck. Previously, Jeep's range included other pick-ups, as well as small vans, and a few roadsters. Some of Jeep's vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the 1963 Wagoneer is considered to have started. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler's best selling brand in the U.S. during the first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to sell Jeep-branded vehicles, and if Jeep were spun off ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Bronco
The Ford Bronco is a model line of sport utility vehicles manufactured and marketed by Ford. The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years. A sixth generation of the model line was introduced for the 2021 model year. The nameplate has been used on other Ford SUVs, namely the 1984–1990 Bronco II compact SUV and the 2021 Bronco Sport compact crossover. Originally developed as a compact off-road vehicle using its own chassis, the Bronco initially competed against the Jeep CJ-5 and International Harvester Scout. For 1978, Ford enlarged the Bronco, making it a short-wheelbase version of the F-Series pickup truck; the full-size Bronco competed against the Chevrolet K5 Blazer and Dodge Ramcharger. Following a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition; followed by the larger Ford Excursion. After a 25-y ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ultra-Mobile PC
An ultra-mobile PC, or ultra-mobile personal computer (UMPC), is a miniature version of a pen computer, a class of laptop whose specifications were launched by Microsoft and Intel in spring 2006. Sony had already made a first attempt in this direction in 2004 with its Sony U-series, Vaio U series, which was only sold in Asia. UMPCs are generally smaller than subnotebooks, have a TFT display measuring (diagonally) about , are operated like Tablet computer, tablet PCs using a touchscreen or a stylus, and can also have a physical Computer keyboard, keyboard. There is no clear boundary between subnotebooks and ultra-mobile PCs, but UMPCs commonly have Major factors other than the common clamshell laptop design, such as having small keys on either side of the screen, or having a slide-out keyboard. The first-generation UMPCs were simple Personal computer, PCs running Linux or an adapted version of Microsoft's Tablet computer, tablet PC operating system. With the announcement of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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