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Booking.com
Booking.com, headquartered in Amsterdam, is one of the largest online travel agencies. It is a subsidiary of Booking Holdings. History In 1996, Geert-Jan Bruinsma, a student at Universiteit Twente, founded Bookings.nl. In 2000, Booking.com was formed when Bookings.nl, merged with Bookings Online, founded by Sicco and Alec Behrens, Marijn Muyser and Bas Lemmens, which operated as Bookings.org. The name and URL were changed to Booking.com and Stef Noorden was appointed as its CEO. In July 2005, the company was acquired by Priceline Group (now called Booking Holdings) for $133 million, and was merged with ActiveHotels.com, a European online hotel reservation company, purchased by Priceline Group for $161 million in September 2004. In 2006, Active Hotels Limited changed its name to Booking.com Limited. The integrations of Booking.com and Active Hotels helped its parent company improve its financial position from a loss of $19 million in 2002 to $1.1 billion in profit in 2011. Th ...
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Booking Holdings
Booking Holdings Inc. is an American travel technology company incorporated under Delaware General Corporation Law and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable. It operates websites in about 40 languages and 200 countries. In 2017, 89% of its gross profit was made outside the United States– most of which came from Booking.com. In 2021, consumers booked 591 million room nights of accommodation, 47 million rental car days, and 15 million airplane tickets using websites owned by Booking Holdings. In 2017, 93.4% of revenues were derived from commissions and 6.6% of revenues were derived from advertising. The company ranked 340th on the 2022 Fortune 500 list of the largest United States corporations by revenue. History In 1997, Jay S. Walker founded the company ...
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Kindle Fire
The Amazon Fire, formerly called the Kindle Fire, is a line of tablet computers developed by Amazon. Built with Quanta Computer, the Kindle Fire was first released in November 2011, featuring a color 7-inch multi-touch display with IPS technology and running a custom version of Google's Android operating system called Fire OS. The Kindle Fire HD followed in September 2012, and the Kindle Fire HDX in September 2013. In September 2014, when the fourth generation was introduced, the name " Kindle" was dropped. In later generations, the Fire tablet is also able to convert into a Smart speaker turning on the "Show Mode" options, which the primary interaction will be by voice command through Alexa. History The Kindle Fire—which includes access to the Amazon Appstore, streaming movies and TV shows, and the Kindle Store for e-books—was released to consumers in the United States on November 14, 2011, after being announced on September 28. On September 7, 2012, upgrades to the de ...
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Expedia
Expedia Inc. is an online travel agency owned by Expedia Group, an American online travel shopping company based in Seattle. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. It is owned and operated by Expedia Group. History Expedia.com launched on October 22, 1996, as a division of Microsoft. In 1999, Microsoft spun off the company as a public company. Rich Barton became Expedia's CEO. In July 2001, USA Networks, Inc. bought Expedia from Microsoft. In December 2010, listings for AMR Corporation, the parent company of American Airlines and American Eagle Airlines, were suspended by Expedia due to a dispute over how American's fares and schedules appeared in the site's search results AMR and Expedia reached an agreement in April 2011, allowing tickets to once again be sold through the aggregate site. In June 2014, Expedia started accepting bitcoins. Starting the 2018-21 cycle, Expedia Gr ...
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Office Of Fair Trading
The Office of Fair Trading (OFT) was a non-ministerial government department of the United Kingdom, established by the Fair Trading Act 1973, which enforced both consumer protection and competition law, acting as the United Kingdom's economic regulator. The OFT's goal was to make markets work well for consumers, ensuring vigorous competition between fair dealing businesses and prohibiting unfair practices such as rogue trading, scams, and cartels. Its role was modified and its powers changed with the Enterprise Act 2002. The Department for Business, Innovation and Skills (BIS) announced reforms to the consumer protection and competition regimes. Under the provisions of the Enterprise and Regulatory Reform Act 2013, the Competition and Markets Authority (CMA) was established on 1 April 2014, combining many of the functions of the OFT and the Competition Commission and superseding both. Regulation for the consumer credit industry passed from the OFT to the new Financial Conduc ...
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Pay-per-click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ...
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Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ...
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Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ...
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Wieden+Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The ...
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Northstar Travel Group
Northstar Travel Group is a publications and event management company focused on the travel industry. The company's brands include Business Travel News, Travel Procurement, The Beat, Travel Weekly, Travel Pulse, TravelAge West, Travel Weekly China, Successful Meetings, Meetings & Conventions, Incentive, M&C China, Travel42, Axus Travel App, and Web in Travel. It also owns Phocuswright, a research, business intelligence, and event producer serving the travel technology industry, and its publication, Phocuswire. The company produces more than 80 events in 13 countries related to the travel industry, including the Phocuswright Conference, ALIS (the largest hotel investment conference in the world; produced with the American Hotel and Lodging Association annually in Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of U ...
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Gillian Tans
Gillian Tans is a Dutch businesswoman who was Booking.com’s Chief Executive Officer, appointed in April 2016 and stepped down in June 2019. She was responsible for the global strategy and operations of Booking.com, including the management of all business units within the organization. She became chairwoman of Booking.com and renewed her tenure until 2021. As of May 2022 Tans is president of Dutch bicycle and e-bike company . Previously, Tans served as Booking.com’s President and Chief Operating Officer, a role she had held since 2011, as well as other positions running of Booking.com’s Global Sales, Operations, IT, Content and Customer Care departments. During her tenure, Booking.com advanced its operations and sales across more than 224 countries and territories. Career When Tans joined Booking.com in 2002, the company had a small footprint in Amsterdam, and eventually opened up a second office in Barcelona. She was quoted, “In the past, I'd often visit Barcelona an ...
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PR Newswire
PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Newspapers of London. In December 2015, Cision Inc. announced it would acquire the company. On January 1, 2021, Cision formally merged PR Newswire into the company, ending its status as a legal entity after 66 years. Cision plans to continue utilizing the brand name for the foreseeable future in the United States, as well as in Europe and the Asia-Pacific regions. History PR Newswire was founded in March 1954 by Herbert Muschel, who ran the business from his town house in New York City for the first 15 years of its operation. The company used telecommunications lines and teleprinters owned by Weste ...
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Fortune (magazine)
''Fortune'' is an American multinational corporation, multinational business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The magazine competes with ''Forbes'' and ''Bloomberg Businessweek'' in the national business magazine category and distinguishes itself with long, in-depth feature articles. The magazine regularly publishes ranked lists, including the Fortune 500, ''Fortune'' 500, a ranking of companies by revenue that it has published annually since 1955. The magazine is also known for its annual ''Fortune Investor's Guide''. History ''Fortune'' was founded by ''Time (magazine), Time'' magazine co-founder Henry Luce in 1929 as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization". Briton Hadden, Luce's business partner, was not enthu ...
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