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BlueFocus Communication Group
BlueFocus Communication Group( zh, 蓝色光标) is an ad agency engaged in marketing. BlueFocus was founded by Oscar Zhao on July 1, 1996. It was launched on the Shenzhen Stock Exchange in 2010. BlueFocus acquired a minority stake in Huntsworth, a London-based Public relations, PR group, for £36.5 million in April 2013, and in December 2013, acquired a majority holding in social media marketing organisation We Are Social for £18.7m. Since 2014, BlueFocus has engaged in international expansion. It acquired a majority holding in Fuseproject, a U.S. design agency, for $46.7 million in July 2014, and a majority holding in the North American assets of Canadian advertising company Vision7 International, including Cossette, an ad agency, and Citizen Relation, a PR company, in December 2014 for $210 million. By 2014, it was listed on the Shenzhen Stock Exchange with a market capitalisation of $3.8 billion, and was ranked as the 17th largest ad agency in the world. As of 2015, its cl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Special-purpose Acquisition Company
A special purpose acquisition company (SPAC; ), also known as a "blank check company", is a shell corporation listed on a stock exchange with the purpose of acquiring a private company, thus making it public without going through the traditional initial public offering process and the associated regulations thereof. According to the U.S. Securities and Exchange Commission (SEC), SPACs are created specifically to pool funds to finance a future merger or acquisition opportunity within a set timeframe; these opportunities usually have yet to be identified while raising funds. In the United States, SPACs are registered with the SEC and considered publicly-traded companies; the general public may buy their shares on stock exchanges before any merger or acquisition takes place. For this reason they have at times been referred to as the "poor man's private equity funds". The majority of companies pursuing SPACs do so on the Nasdaq or New York Stock Exchange in the United States, althoug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-World War II by the British Army Officer Ivan Hirst, it is known for the iconic Volkswagen Beetle, Beetle and serves as the flagship brand of the Volkswagen Group, the largest automotive manufacturer by worldwide sales in 2016 and 2017. The group's biggest market is in Automotive industry in China, China, which delivers 40 percent of its sales and profits. Its name is derived from the German-language terms and , translating to "people's car" when combined. History 1932–1940: People's Car project Volkswagen was established in 1937 by the German Labour Front (''Deutsche Arbeitsfront'') in Berlin. In the early 1930s, cars were a luxury – most Germans could afford nothing more elaborate than a motorcycle and only one ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lenovo
Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese Multinational corporation, multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, Personal computer, personal computers, software, business solutions, and related services. Products manufactured by the company include Desktop computer, desktop computers, Laptop, laptops, Tablet computer, tablet computers, Lenovo smartphones, smartphones, Workstation, workstations, Server (computing), servers, Supercomputer, supercomputers, electronic storage devices, IT management software, and Smart TV, smart televisions. Its best-known brands include its ThinkPad business line of laptop computers (acquired from IBM), the IdeaPad, Lenovo Yoga, Yoga, and Lenovo Legion, Legion consumer lines of laptop computers, and the IdeaCentre and ThinkCentre lines of desktop computers. As of 2021, Lenovo is the Market share of personal computer vendors, world's largest personal computer v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries, resulting in annual net revenues of ov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Globe And Mail
''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it falls slightly behind the ''Toronto Star'' in overall weekly circulation because the ''Star'' publishes a Sunday edition, whereas the ''Globe'' does not. ''The Globe and Mail'' is regarded by some as Canada's " newspaper of record". ''The Globe and Mail''s predecessors, '' The Globe'' and ''The Mail and Empire'' were both established in the 19th century. The former was established in 1844, while the latter was established in 1895 through a merger of ''The Toronto Mail'' and the ''Toronto Empire''. In 1936, ''The Globe'' and ''The Mail and Empire'' merged to form ''The Globe and Mail''. The newspaper was acquired by FP Publications in 1965, who later sold the paper to the Thomson Corporation in 1980. In 2001, the paper merged with broadcast ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fuseproject
Fuseproject is an industrial design and branding firm. Founded in 1999 by designer Yves Béhar, the company works across an array of industries including beauty and fashion, furniture and technology and is based in San Francisco and New York City. History In July 2012, Fuseproject began raising funds on Kickstarter for an open source game console called OUYA, that uses the Android 4.1 operating system, to encourage smaller developers to design games for the platform. In 2014, BlueFocus Communication Group, the biggest agency network in China, acquired Fuseproject in hopes to enter the US market. In 2017, Fuseproject made international news with their design project with Juicero, for the Juicero juicer. The juicer was known for limited functionality and high price, designed with known limitations for the user - putting Fuseproject's design reputation on the line. Awards and recognition Fuseproject work has appeared in various publications, including ''The New York Times'', ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haymarket Media Group
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999. History Haymarket began in the 1950s, under the name Cornmarket Press. Clive Labovitch and Michael Heseltine – later a Cabinet minister under Margaret Thatcher and Deputy Prime Minister under John Major – who had met at university, started out with the 1957 ''Directory of Opportunities for Graduates'', and in 1959 relaunched ''Man About Town'', which was to become an influential (if unprofitable) men's consumer magazine. The company failed in its relaunch of the British news weekly ''Topic'', the title closing at the end of 1962, within three months of the takeover. The partners split in 1965, with Heseltine renaming his half of the business Haymar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Huntsworth
Huntsworth is an international healthcare and communications group. The Group's principal area of focus is health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. Huntsworth is owned by private investment firm Clayton, Dubilier & Rice Clayton, Dubilier & Rice is an American private equity company. It is one of the oldest private equity investment firms in the world. Founded in 1978, CD&R has managed the investment of more than $30 billion in approximately 90 businesses, repre .... Huntsworth's healthcare capability has three areas of expertise: * Medical – Lead Agency is Medistrava. Activities related to launch communications and post-launch real-world evidence. * Marketing – Lead Agency is Evoke. Marketing to patients, HCPs and payers for prescription drugs. * Immersive – Lead Agency is The Creative Engagement Group. All activities, both internal and exte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
