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Business Jargon
Corporate jargon (variously known as corporate speak, corporate lingo, corpo lingo, business speak, business jargon, management speak, workplace jargon, corpospeak, corporatese, or commercialese) is the jargon often used in large corporations, bureaucracies, and similar workplaces. The language register of the term is generally being presented in a negative light or disapprovingly. It is often considered to be needlessly obscure or, alternatively, used to disguise an absence of information. Its use in corporations and other large organisations has been widely noted in media. Marketing speak is a related label for wording styles used to promote a product or service. Coinage and use Corporate speak is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words; abbreviations; euphemisms; and acronyms. For that reason some of its ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jargon
Jargon, or technical language, is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular Context (language use), communicative context and may not be well understood outside that context. The context is usually a particular occupation (that is, a certain trade, profession, vernacular or academic field), but any ingroups and outgroups, ingroup can have jargon. The key characteristic that distinguishes jargon from the rest of a language is its specialized vocabulary, which includes terms and definitions of words that are unique to the context, and terms used in a narrower and more exact sense than when used in colloquial language. This can lead In-group and out-group, outgroups to misunderstand communication attempts. Jargon is sometimes understood as a form of technical slang and then distinguished from the official terminology used in a particular field of activity. The terms ''jargon'', ''slang,'' and ''argot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Duty
A duty (from "due" meaning "that which is owing"; , past participle of ; , whence "debt") is a commitment or expectation to perform some action in general or if certain circumstances arise. A duty may arise from a system of ethics or morality, especially in an honor culture. Many duties are created by law, sometimes including a codified punishment or liability for non-performance. Performing one's duty may require some sacrifice of self-interest. A sense-of-duty is also a virtue or personality trait that characterizes someone who is diligent about fulfilling individual duties or who confidently knows their calling. A sense-of-duty can also come from a need to fulfill familial pressures and desires. This is typically seen in a militaristic or patriotic way. A distinction is commonly made between "positive duties", which a person must undertake, and "negative duties", which relate to actions from which a person must refrain. Michael Freeman notes that negative duties may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journalese
Journalese is the artificial or hyperbole, hyperbolic, and sometimes over-abbreviated, language regarded as characteristic of the news style used in popular media. Joe Grimm, formerly of the ''Detroit Free Press'', likened journalese to a "stage voice": "We write journalese out of habit, sometimes from misguided training, and to sound urgent, authoritative and, well, journalistic. But it doesn't do any of that." Examples As early as the 1880s, people criticized the stilted, cliched language used in journalism as journalese. Journalists, who write many similar stories under time pressure, may fall back on cliched or familiar phrases. Journalese often takes the form of specific turns of phrase, such as "hammered out agreement" or "called for tighter restrictions". Terms with legal meanings, such as "Mayhem (crime), mayhem", may be overused to the point that they become meaningless. Journalese can also take the form of specific word choice. This is most obvious with the use of rare or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Headlinese
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news ''hed'', a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be Typesetting, set in type. Headlines in English often use a set of grammatical rules known as '' headlinese'', designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". Production A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doublespeak
Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take the form of euphemisms (e.g., "downsizing" for layoffs and "servicing the target" for bombing), in which case it is primarily meant to make the truth sound more palatable. It may also refer to intentional ambiguity in language or to actual inversions of meaning. In such cases, doublespeak disguises the nature of the truth. Doublespeak is most closely associated with political language used by large entities such as corporations and governments. Origins and concepts The term ''doublespeak'' derives from two concepts in George Orwell's novel, ''Nineteen Eighty-Four'', "doublethink" and "Newspeak", despite the term itself not being used in the novel. Another version of the term, ''doubletalk'', also referring to intentionally ambiguous speech, did exist at the time Orwell wrote his book, but the usage of ''doublespeak'', as well as of "doubletalk", in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Propaganda
Corporate propaganda refers to corporations or government entities that spread specific ideology in order to shape public opinion or perceptions and promote its own interests. The more well known term, propaganda, refers to the spreading of information or ideas by someone who has an interest in changing another person's thoughts or actions. Two important early developers in this field were Harold Lasswell and Edward Bernays. Some scholars refer to propaganda terms such as public relations, marketing, and advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ... as Organized Persuasive Communication (OPC). Corporations must learn how to use OPC in order to successfully target and control audiences. History It was not until the 20th century that the term propaganda started ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to build and maintain company identity. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. These multi-sensory elements include but are not limited to company name, logo, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Communication
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. Riel, Cees B.M. van; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. . It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics. Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation. 1. It enables people to exchange necessary information and 2. It helps to set member ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buzzword Bingo
Buzzword bingo, also known as bullshit bingo, is a Bingo (U.S.), bingo-style game where participants prepare bingo cards with buzzwords and tick them off when they are uttered during an event, such as a meeting or speech. The goal of the game is to tick off a predetermined number of words in a row and then signal bingo to other players. Concept Buzzword bingo is generally played in situations where audience members feel that the speaker is relying too heavily on buzzwords or jargon rather than providing relevant details or clarity. Business meetings led by guest speakers or notable company personalities from higher up the pay scale are often viewed as a good opportunity for buzzword bingo, as the language used by these speakers often includes predictable references to arcane business concepts, which are perfect for use in the creation of buzzword bingo cards. Turkey bingo requires the winner to ask a question or make a statement using his/her winning bingo words, thus signaling ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academese
Academese is the unnecessary use of jargon in academia, particularly in academic writing in social science and humanities; it is contrasted with plain language. The term is often but not always pejorative, and occasionally can be used to refer to complex but necessary terminology. Critics of academese argue that it usually creates unnecessary difficulty in communication, with the harshest critics arguing this is intentional with writers aiming to impress the readers and hide the fact that they are not saying anything of substance. Related concepts In the context of medical sciences, a similar term, ''medicalese'', exists; likewise, legal science jargon is called ''legalese''. In the context of the English language, the term ''Engfish'' has also been used ("sounds like English but stinks like a fish"). Another related and highly pejorative term is ''academic bullshit''. History, examples of usage and criticism The usage of the word in English has been traced to at least 1917, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Books Ngram Viewer
The Google Books Ngram Viewer is an online search engine that charts the frequencies of any set of search strings using a yearly count of ''n''-grams found in printed sources published between 1500 and 2022 in Google's text corpora in English, Chinese (simplified), French, German, Hebrew, Italian, Russian, or Spanish. There are also some specialized English corpora, such as American English, British English, and English Fiction. The program can search for a word or a phrase, including misspellings or gibberish. The ''n''-grams are matched with the text within the selected corpus, and if found in 40 or more books, are then displayed as graph The Google Books Ngram Viewer supports searches for parts of speech and wildcards. It is routinely used in research. History In the development processes, Google teamed up with two Harvard researchers, Jean-Baptiste Michel and Erez Lieberman Aiden, and quietly released the program on December 16, 2010. Before the release, it was difficult ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Management Fad
Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administration respectively. It is the process of managing the resources of businesses, governments, and other organizations. Larger organizations generally have three hierarchical levels of managers, organized in a pyramid structure: * Senior management roles include the board of directors and a chief executive officer (CEO) or a president of an organization. They set the strategic goals and policy of the organization and make decisions on how the overall organization will operate. Senior managers are generally executive-level professionals who provide direction to middle management. Compare governance. * Middle management roles include branch managers, regional managers, department managers, and section managers. They provide direction to f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
