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Corporate Propaganda
Corporate propaganda refers to propagandist claims made by a corporation (or corporations), for the purpose of manipulating market opinion with regard to that corporation, and its activities. The practices of advertising and public relations are among those which may be considered corporate propaganda. Components Corporate branding A corporate brand is the perception of a company that unites a group of products or services for the public under a single name, and a common set of symbols. The process of corporate branding comprises creating favourable associations and positive reputation with both internal and external stakeholders. The purpose of a corporate branding initiative is generally either to disguise corporate motives, or to improve business opportunities. In more general terms, research suggests that corporate branding is an appropriate strategy for companies to implement when: * there is significant "information asymmetry" between a company and its clients; That ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propagandist
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outside The Box
Thinking outside the box (also thinking out of the box or thinking beyond the box and, especially in Australia, thinking outside the square) is a metaphor that means to think differently, unconventionally, or from a new perspective. The phrase also often refers to novel or creative thinking. History The origin of the phrase is unclear. "Think beyond the boundary"-metaphors, that is, metaphors that allude to think differently or with less constraints, seem to have an old history. For example, in 1888, The Annual Register records the phrase ''think outside the lines''. Since at least 1954, the nine dots puzzle has been used as a metaphor of the type "think beyond the boundary". Early phrasings include ''go outside the dots'' (1954), ''breakthrough thinking that gets outside the nine-dot square'' (1959), and ''what are the actual boundaries of the problem?'' (1963). In 1969, Norman Vincent Peale writes this in an article for the Chicago Tribune, quote: In 1970, the phrase ''th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Capitalism
Capitalism is an economic system based on the private ownership of the means of production and their operation for Profit (economics), profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, private property, Property rights (economics), property rights recognition, voluntary exchange, and wage labor. In a market economy, decision-making and investments are determined by owners of wealth, property, or ability to maneuver capital or production ability in Capital market, capital and financial markets—whereas prices and the distribution of goods and services are mainly determined by competition in goods and services markets. Economists, historians, political economists and sociologists have adopted different perspectives in their analyses of capitalism and have recognized various forms of it in practice. These include ''Laissez-faire capitalism, laissez-faire'' or free-market capitalism, anarcho-capitalism, state capi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Culture
Historically there have been differences among investigators regarding the definition of organizational culture. Edgar Schein, a leading researcher in this field, defined "organizational culture" as comprising a number of features, including a shared "pattern of basic assumptions" which group members have acquired over time as they learn to successfully cope with internal and external organizationally relevant problems. Elliott Jaques first introduced the concept of culture in the organizational context in his 1951 book ''The Changing Culture of a Factory''. The book was a published report of "a case study of developments in the social life of one industrial community between April, 1948 and November 1950". The "case" involved a publicly-held British company engaged principally in the manufacture, sale, and servicing of metal bearings. The study concerned itself with the description, analysis, and development of corporate group behaviours. Ravasi and Schultz (2006) characterise ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wage Slavery
Wage slavery or slave wages refers to a person's dependence on wages (or a salary) for their livelihood, especially when wages are low, treatment and conditions are poor, and there are few chances of upward mobility. The term is often used by critics of work to criticize the exploitation of labor and social stratification, with the former seen primarily as unequal bargaining power between labor and capital, particularly when workers are paid comparatively low wages, such as in sweatshops, and the latter is described as a lack of workers' self-management, fulfilling job choices and leisure in an economy.. The criticism of social stratification covers a wider range of employment choices bound by the pressures of a hierarchical society to perform otherwise unfulfilling work that deprives humans of their "species character" not only under threat of extreme poverty and starvation, but also of social stigma and status diminution... Historically, many socialist organisations and ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Proletariat
The proletariat (; ) is the social class of wage-earners, those members of a society whose only possession of significant economic value is their labour power (their capacity to work). A member of such a class is a proletarian. Marxist philosophy considers the proletariat to be exploited under capitalism, forced to accept meager wages in return for operating the means of production, which belong to the class of business owners, the bourgeoisie. Marx argued that this oppression gives the proletariat common economic and political interests that transcend national boundaries, impelling them to unite and take over power from the capitalist class, and eventually to create a communist society free from class distinctions. Roman Republic and Empire The constituted a social class of Roman citizens who owned little or no property. The name presumably originated with the census, which Roman authorities conducted every five years to produce a register of citizens and their p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Human Error
Human error refers to something having been done that was " not intended by the actor; not desired by a set of rules or an external observer; or that led the task or system outside its acceptable limits".Senders, J.W. and Moray, N.P. (1991) Human Error: Cause, Prediction, and Reduction'. Lawrence Erlbaum Associates, p.25. . Human error has been cited as a primary cause contributing factor in disasters and accidents in industries as diverse as nuclear power (e.g., the Three Mile Island accident), aviation (see pilot error), space exploration (e.g., the Space Shuttle Challenger disaster and Space Shuttle Columbia disaster), and medicine (see medical error). Prevention of human error is generally seen as a major contributor to reliability and safety of (complex) systems. Human error is one of the many contributing causes of risk events. Definition Human error refers to something having been done that was "not intended by the actor; not desired by a set of rules or an external observer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nepotism
Nepotism is an advantage, privilege, or position that is granted to relatives and friends in an occupation or field. These fields may include but are not limited to, business, politics, academia, entertainment, sports, fitness, religion, and other activities. The term originated with the assignment of nephews to important positions by Catholic popes and bishops. Nepotism has been criticized since the ancient times by several philosophers, including Aristotle, Valluvar, and Confucius, condemning it as both evil and unwise. Origins The term comes from Italian word ''nepotismo'',"Nepotism." Dictionary.com. Retrieved 20 June 2013. which is based on Latin root ''nepos'' meaning nephew. Since the an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glossary Of Business And Management Terms
The following terms are in everyday use in financial regions, such as commercial business and the management of large organisations such as corporations. Noun phrases Verb phrases See also * Buzzwords * Corporate communication * Corporate jargon * Doublespeak * Euphemism * Obfuscation References * {{DEFAULTSORT:Business terms Terms Business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for pr ... Wikipedia glossaries using tables ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tax Avoidance
Tax avoidance is the legal usage of the tax regime in a single territory to one's own advantage to reduce the amount of tax that is payable by means that are within the law. A tax shelter is one type of tax avoidance, and tax havens are jurisdictions that facilitate reduced taxes. Tax avoidance should not be confused with tax evasion, which is illegal. Forms of tax avoidance that use legal tax laws in ways not necessarily intended by the government are often criticized in the court of public opinion and by journalists. Many corporations and businesses that take part in the practice experience a backlash from their active customers or online. Conversely, benefiting from tax laws in ways that were intended by governments is sometimes referred to as tax planning. The World Bank's World Development Report 2019 on the future of work supports increased government efforts to curb tax avoidance as part of a new social contract focused on human capital investments and expanded social p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
