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Business Insider Intelligence
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. , it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but is criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. In February 2021, the brand was renamed simply ''Insider''. History ...
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Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and ...
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Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ...
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TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in English, Chine ...
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Axios (website)
''Axios'' (stylized as ΛXIOS) is an American news website based in Arlington County, Virginia. It was founded in 2016 and launched the following year by former ''Politico'' journalists Jim VandeHei, Mike Allen and Roy Schwartz. The site's name is based on the el, ἄξιος (), meaning "worthy". ''Axios''s articles are typically brief and matter-of-fact; most are shorter than 300 words and use bullet points so they are easier to scan. In addition to news articles, ''Axios'' produces daily and weekly industry-specific newsletters (including ''Allen's Axios AM'', a successor to his newsletter ''Politico Playbook ''Politico'' (stylized in all caps), known originally as ''The Politico'', is an American, German-owned political journalism newspaper company based in Arlington County, Virginia, that covers politics and policy in the United States and intern ...'' for ''Politico''), and two daily podcasts. On September 1, 2022, Cox Enterprises completed its acquisition of ''A ...
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Reuters
Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was established in London in 1851 by the German-born Paul Reuter. It was acquired by the Thomson Corporation of Canada in 2008 and now makes up the media division of Thomson Reuters. History 19th century Paul Reuter worked at a book-publishing firm in Berlin and was involved in distributing radical pamphlets at the beginning of the Revolutions in 1848. These publications brought much attention to Reuter, who in 1850 developed a prototype news service in Aachen using homing pigeons and electric telegraphy from 1851 on, in order to transmit messages between Brussels and Aachen, in what today is Aachen's Reuters House. Reuter moved to London in 1851 and established a news wire agency at the London Royal Exchange. Headquartered in London, Reuter' ...
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Kohlberg Kravis Roberts
KKR & Co. Inc., also known as Kohlberg Kravis Roberts & Co., is an American global investment company that manages multiple alternative asset classes, including private equity, energy, infrastructure, real estate, credit, and, through its strategic partners, hedge funds. , the firm had completed more than 650 private equity investments in portfolio companies with approximately $675 billion of total enterprise value. , assets under management ("AUM") and fee paying assets under management ("FPAUM") were $471 billion and $357 billion, respectively. The firm was founded in 1976 by Jerome Kohlberg Jr., and cousins Henry Kravis and George R. Roberts, all of whom had previously worked together at Bear Stearns, where they completed some of the earliest leveraged buyout transactions. Since its founding, KKR has completed a number of transactions, including the 1989 leveraged buyout of RJR Nabisco, which was the largest buyout in history to that point, as well as the 200 ...
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EMarketer
eMarketer is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce. History eMarketer was founded in 1996, and is headquartered in New York City. 93 percent of the company was acquired as a subsidiary by Axel Springer, in June 2016, for $242 million. Products and services Corporate subscription Subscribers have access to eMarketer's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos. The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing i ...
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Poynter Institute
The Poynter Institute for Media Studies is a non-profit journalism school and research organization in St. Petersburg, Florida, United States. The school is the owner of the ''Tampa Bay Times'' newspaper and the International Fact-Checking Network. It also operates PolitiFact. History Founding The school began on May 29, 1975, when Nelson Poynter, the owner and chairman of the ''St. Petersburg Times'' (now the ''Tampa Bay Times'') and Times Publishing Company, announced that he planned to start a small journalism school called the ''Modern Media Institute''. (The name of the school was changed to the Poynter Institute almost a decade later.) In 1977, Nelson Poynter willed ownership of the Times Publishing Company to the Institute so that after his death the school would become the owner of the ''St. Petersburg Times''. Poynter died on June 15, 1978, at the age of 74. He had become ill in his office just a few hours after he helped break ground for the new St. Petersburg ca ...
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Unique User
Website popularity is commonly determined using the number of unique users, and the metric is often quoted to potential advertisers or investors. A website's number of unique users is usually measured over a standard period of time, typically a month. Limitations Use of performance indicators like unique visitors/users has been criticized. Greg Harmon of Belden Research inferred that many companies reporting their online performance "may overstate" the number of unique visitors due to the limitations of the metric. This is because an increasing number of people now access websites through multiple physical devices with different IP addresses, and thus may be counted multiple times. Websites that track users using cookies instead of IP addresses are not safe either, as some users regularly delete cookies from their devices, and others may use multiple web browsers to access a single website. This means that for a typical news site, for example, which people might visit more than o ...
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The Daily Beast
''The Daily Beast'' is an American news website focused on politics, media, and pop culture. It was founded in 2008. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief from 2018 to 2021. In a 2015 interview, former editor-in-chief John Avlon described the ''Beast''s editorial approach: "We seek out scoops, scandals, and stories about secret worlds; we love confronting bullies, bigots, and hypocrites." In 2018, Avlon described the ''Beast''s "strike zone" as "politics, pop culture, and power". History ''The Daily Beast'' began publishing on October 6, 2008. Its founding editor was Tina Brown, a former editor of ''Vanity Fair'' and ''The New Yorker'' as well as the short-lived ''Talk'' magazine. The name of the site was taken from a fictional newspaper in Evelyn Waugh's novel ''Scoop''. In 2010, ''The Daily Beast'' merged with the magazine ''Newsweek'' creating a combined company, The Newsweek Daily Beast Company. The merger en ...
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Non-disclosure Agreement
A non-disclosure agreement (NDA) is a legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to. Doctor–patient confidentiality (physician–patient privilege), attorney–client privilege, priest–penitent privilege and bank–client confidentiality agreements are examples of NDAs, which are often not enshrined in a written contract between the parties. It is a contract through which the parties agree not to disclose any information covered by the agreement. An NDA creates a confidential relationship between the parties, typically to protect any type of confidential and proprietary information or trade secrets. As such, an NDA protects non-public business information. Like all contracts, they cannot be enforced if the contracted activities are illegal. NDAs are commonly signed when two companies, individu ...
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