Brochureware
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Brochureware
Brochureware was a term used to describe "simply listing products and services on a Web site." To emphasize what's lacking, ''Advertising Age'' referred to "static brochureware" - it just stands there and "is little more than a brochure." Overview ''The New York Times'' wrote that it's "not the kindest of terms." IBM's initial online annual report was "standard brochureware: sticking the print annual report on the Web;" the third year they made it "easy to navigate" and added features to enable viewers to "create charts slicing the company's figures any number of bean-counting ways." In 1999 ''The Economist'' referred to "stodgily designed billboards, known in the business as ''brochureware'' which do little more than ..." Pre-Y2K political websites were described as "bland brochureware." History 'Get us on the internet' was the mandate at a time when low dial-up speeds"IDT first offered dial-up services in 1994." did not allow much use of computer graphics, and interactive featu ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ...
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Ann Winblad
Ann L. Winblad (born November 1, 1950) is an American businesswoman. She is a founding partner of Hummer Winblad Venture Partners. Early life and education Winblad was born on November 1, 1950, in Red Wing, Minnesota."Ann Winblad talks Kool-Aid, green tech and Bill Gates"
December 16, 2008, Audio interview, freshdialogues.com
Born to father Wilbur Winblad and mother Elizabeth Stark, she and five other siblings grew up in Rushford and . During her ...
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Shelfware
Shelfware at one time referred to binders of unused documentation and at present refers to unused software. It also refers to security and other policies and procedures that fill an "array of binders" collecting dust. The highest-risk definition of ''shelfware'' is security software, purchased to fill an identified weakness, sitting uninstalled on a shelf. Another aspect is the opportunity cost for software that will ultimately go totally unused. Overview ''Shelfware'' in the form of money spent on licensing more "seats" than needed$12 billion/year, USA: "cuts into the bottom line." The term was used in prior decades for what IBM and others also called " Binderware" (referring paper-based documentation). With more software being licensed per unit of time, rather than purchased or on perpetual license, a delayed project for which specialized software was procured results in extra cost overruns. An alternative to pre-payment for what becomes unused software is via a pay-per-use/sof ...
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Shelfware
Shelfware at one time referred to binders of unused documentation and at present refers to unused software. It also refers to security and other policies and procedures that fill an "array of binders" collecting dust. The highest-risk definition of ''shelfware'' is security software, purchased to fill an identified weakness, sitting uninstalled on a shelf. Another aspect is the opportunity cost for software that will ultimately go totally unused. Overview ''Shelfware'' in the form of money spent on licensing more "seats" than needed$12 billion/year, USA: "cuts into the bottom line." The term was used in prior decades for what IBM and others also called " Binderware" (referring paper-based documentation). With more software being licensed per unit of time, rather than purchased or on perpetual license, a delayed project for which specialized software was procured results in extra cost overruns. An alternative to pre-payment for what becomes unused software is via a pay-per-use/sof ...
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Fear, Uncertainty, And Doubt
Fear, uncertainty and doubt (often shortened to FUD) is a propaganda tactic used in sales, marketing, public relations, politics, polling and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear. Definition The term "fear, uncertainty and doubt" appeared as far back as the 1920s, whereas the similar formulation "doubts, fears and uncertainties" reaches back to 1693. By 1975, the term was appearing abbreviated as FUD in marketing and sales contexts as well as in public relations: The abbreviation FUD is also alternatively rendered as "fear, uncertainty and disinformation". FUD was first used with its common current technology-related meaning by Gene Amdahl in 1975, after he left IBM to found his own company, Amdahl Corp.: This usage of FUD to describe disinformation in the computer hardware industry is said to have led to subsequent popularization of the term. A ...
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Esther Dyson
Esther Dyson (born 14 July 1951) is a Swiss-born American investor, journalist, author, commentator and philanthropist. She is the executive founder of Wellville, a nonprofit project focused on improving equitable wellbeing. Dyson is also an angel investor focused on health care, open government, digital technology, biotechnology, and outer space.George, Don (4 November 1997)"Road Warrior: Esther Dyson". Salon Wanderlust. Retrieved 12 October 2008. "Esther Dyson, one of the preeminent visionaries of the digital age – and a quintessential road warrior .She also invests in and sits on the boards of several U.S. start-ups. In addition, Dyson is chairwoman of the Electronic Frontier Foundation, a nonprofit civil liberties organization" Dyson's career now focuses on health and she continues to invest in health and technology startups. Education and early life Esther Dyson's father was English-born, American-naturalized physicist Freeman Dyson, and her mother was mathematician Vere ...
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Xenix
Xenix is a discontinued version of the Unix operating system for various microcomputer platforms, licensed by Microsoft from AT&T Corporation in the late 1970s. The Santa Cruz Operation (SCO) later acquired exclusive rights to the software, and eventually replaced it with SCO UNIX (now known as SCO OpenServer). In the mid-to-late 1980s, Xenix was the most common Unix variant, measured according to the number of machines on which it was installed. Microsoft chairman Bill Gates said at Unix Expo in 1996 that, for a long time, Microsoft had the highest-volume AT&T Unix license. History Bell Labs, the developer of Unix, was part of the regulated Bell System and could not sell Unix directly to most end users (academic and research institutions excepted); it could, however, license it to software vendors who would then resell it to end users (or their own resellers), combined with their own added features. Microsoft, which expected that Unix would be its operating system of the futu ...
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Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ...
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Vaporware
In the computer industry, vaporware (or vapourware) is a product, typically computer hardware or software, that is announced to the general public but is late or never actually manufactured nor officially cancelled. Use of the word has broadened to include products such as automobiles. Vaporware is often announced months or years before its purported release, with few details about its development being released. Developers have been accused of intentionally promoting vaporware to keep customers from switching to competing products that offer more features. ''Network World'' magazine called vaporware an "epidemic" in 1989 and blamed the press for not investigating if developers' claims were true. Seven major companies issued a report in 1990 saying that they felt vaporware had hurt the industry's credibility. The United States accused several companies of announcing vaporware early enough to violate antitrust laws, but few have been found guilty. "Vaporware" was coined by a ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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Computerworld
''Computerworld'' (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital." Its audience is information technology (IT) and business technology professionals, and is available via a publication website and as a digital magazine. As a printed weekly during the 1970s and into the 1980s, ''Computerworld'' was the leading trade publication in the data processing industry. Indeed, based on circulation and revenue it was one of the most successful trade publications in any industry. Later in the 1980s it began to lose its dominant position. It is published in many countries around the world under the same or similar names. Each country's version of ''Computerworld'' includes original content and is managed independently. The parent company of Computerworld US is IDG Communications. History The first issue was published in 1967. Going international The company IDG offers the brand "Computerworld" in 47 countries worldwide, the name and fre ...
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InformationWeek
''InformationWeek'' is a digital magazine which conducts corresponding face-to-face events, virtual events, and research. It is headquartered in San Francisco, California and was first published in 1985 by CMP Media, later called Informa. The print edition of the magazine has ceased, with the last issue published on June 24, 2013. History The print edition began in 1985 using the name ''Information Week''. * April 1999 - Information Week began its 14th international edition: Brazil. * May 1997 through 2000 – The worldwide regional publications of '' LAN Magazine'' were renamed to the already existing ''Network Magazine''. Networkmagazine.com and lanmag.com now redirect to informationweek.com * September 2005 – ''Network Magazine'' (networkmagazine.com) was renamed ''IT Architect'' (itarchitect.com). The offline publication was shut down after the March 2006 issue. itarchitect.com now redirects to InformationWeek. * June 2006 – The company announced that offline publicati ...
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