Birra Raffo
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Birra Raffo
Raffo was an Italian lager produced from 1919 to 1987 in its homonymous brewery in Taranto. In 1961, the brand was transferred to Peroni which, in turn, belongs to the South African SABMiller. Today, Raffo is produced in the Peroni Brewery in Rome. Peroni was sold in 2016 to the Japanese group Asahi. History Raffo dates to 1919, when Vitantonio Raffo established the brewery in Taranto. Raffo was family-owned until 1961, when it was sold to Peroni, which kept the original recipe, brewery, and employees. In the 1970s, 48,000 hectoliters were produced, thanks to the beer's diffusion in Basilicata, Lazio, and Campania. The region of Apulia always maintained the highest consumption. In 1987, Peroni decided to close its brewery in Taranto and transfer production to Bari, putting an end to an important chapter of the city's industrial history. Nonetheless, Raffo continued to be the most popular beer of Taranto. In 2008, Peroni added Taras, the symbol of Taranto Taranto (, als ...
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Taranto
Taranto (, also ; ; nap, label= Tarantino, Tarde; Latin: Tarentum; Old Italian: ''Tarento''; Ancient Greek: Τάρᾱς) is a coastal city in Apulia, Southern Italy. It is the capital of the Province of Taranto, serving as an important commercial port as well as the main Italian naval base. Founded by Spartans in the 8th century BC during the period of Greek colonisation, Taranto was among the most important in Magna Graecia, becoming a cultural, economic and military power that gave birth to philosophers, strategists, writers and athletes such as Archytas, Aristoxenus, Livius Andronicus, Heracleides, Iccus, Cleinias, Leonidas, Lysis and Sosibius. By 500 BC, the city was among the largest in the world, with a population estimated up to 300,000 people. The seven-year rule of Archytas marked the apex of its development and recognition of its hegemony over other Greek colonies of southern Italy. During the Norman period, it became the capital of the Principality of ...
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