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Raffo was an Italian lager produced from 1919 to 1987 in its homonymous brewery in
Taranto Taranto (, also ; ; nap, label= Tarantino, Tarde; Latin: Tarentum; Old Italian: ''Tarento''; Ancient Greek: Τάρᾱς) is a coastal city in Apulia, Southern Italy. It is the capital of the Province of Taranto, serving as an important com ...
. In 1961, the brand was transferred to Peroni which, in turn, belongs to the
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
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SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world's ...
. Today, Raffo is produced in the Peroni Brewery in
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
. Peroni was sold in 2016 to the Japanese group
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.


History

Raffo dates to 1919, when Vitantonio Raffo established the brewery in Taranto. Raffo was family-owned until 1961, when it was sold to Peroni, which kept the original recipe, brewery, and employees. In the 1970s, 48,000 hectoliters were produced, thanks to the beer's diffusion in
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,
Lazio it, Laziale , population_note = , population_blank1_title = , population_blank1 = , demographics_type1 = , demographics1_footnotes = , demographics1_title1 = , demographics1_info1 = , demographics1_title2 ...
, and
Campania Campania (, also , , , ) is an administrative Regions of Italy, region of Italy; most of it is in the south-western portion of the Italian peninsula (with the Tyrrhenian Sea to its west), but it also includes the small Phlegraean Islands and the i ...
. The region of
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always maintained the highest consumption. In 1987, Peroni decided to close its brewery in Taranto and transfer production to
Bari Bari ( , ; nap, label= Barese, Bare ; lat, Barium) is the capital city of the Metropolitan City of Bari and of the Apulia region, on the Adriatic Sea, southern Italy. It is the second most important economic centre of mainland Southern Italy a ...
, putting an end to an important chapter of the city's industrial history. Nonetheless, Raffo continued to be the most popular beer of Taranto. In 2008, Peroni added Taras, the symbol of
Taranto Taranto (, also ; ; nap, label= Tarantino, Tarde; Latin: Tarentum; Old Italian: ''Tarento''; Ancient Greek: Τάρᾱς) is a coastal city in Apulia, Southern Italy. It is the capital of the Province of Taranto, serving as an important com ...
, to the beer's label. The beer sponsors the city's Taranto Football Club 1927.


References


External links


birraraffo.it

peroniitaly.com
Beer brands of Italy Beer in Italy Beer brands {{Beer-stub