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Bibliography Of Advertising
This is a bibliography of advertising. General *Bhatia, Tej K. 2007. Advertising and marketing in rural India. Macmillan India. * Bhatia, Tej K. 2000. ''Advertising in Rural India: Language, Marketing Communication, and Consumerism''. Institute for the Study of Languages and Cultures of Asia and Africa. Tokyo University of Foreign Studies. Tokyo Press: Japan. * Arthur Richards, Kent US (2008) Teacher, Pirate, renaissance man * Clark, Eric, "The Want Makers", Viking, 1988. * Cook, Guy (2001 2nd edition) "The Discourse of Advertising", London: Routledge, * Graydon, Shari (2003) "Made You Look - How Advertising Works and Why You Should Know", Toronto: Annick Press, * Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978. * * Kleppner, Otto, "Advertising Procedure", Englewood Cliffs, N.J., Prentice-Hall, 1966. * Kotabe, Masaki and Kristiaan Helsen, ''Global Marketing Management, 3rd Edition'', John Wiley & Sopns, Inc, publishers, Copyright 2004, * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Laermer
Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in 1991. He lived in New York, Connecticut, and La Quinta, California. Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on marketing effectiveness, marketing strategy, consumerism, advertising and " no comment." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''Guardian''. In 2007, Laermer was inducted into the ''PR News'' Hall of Fame. Bibliography * 2011: Trendspotting for the Next Decade (2008; McGraw-Hill) * Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009) * Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004) * Native's Guide to New York: Advice With ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vance Packard
Vance Oakley Packard (May 22, 1914 – December 12, 1996) was an American journalist and social critic. He was the author of several books, including ''The Hidden Persuaders'' and ''The Naked Society''. He was a critic of consumerism. Early life Vance Packard was born on May 22, 1914, in Granville Summit, Pennsylvania, to Philip J. Packard and Mabel Case Packard. Between 1920 and 1932, he attended local public schools in State College, Pennsylvania, where his father managed a dairy farm owned by the Pennsylvania State College (later Penn State University). He identified himself as a "farm boy" throughout his life, although he moved to State College and in later life lived in affluent areas. In 1932, he entered Pennsylvania State University, where he earned a B.A. degree, majoring in English. He graduated in 1936, and worked briefly for the local newspaper, the ''Centre Daily Times''. He earned his master's degree at the Columbia University Graduate School of Journalism in 1937. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of California Press
The University of California Press, otherwise known as UC Press, is a publishing house associated with the University of California that engages in academic publishing. It was founded in 1893 to publish scholarly and scientific works by faculty of the University of California, established 25 years earlier in 1868, and has been officially headquartered at the university's flagship campus in Berkeley, California, since its inception. As the non-profit publishing arm of the University of California system, the UC Press is fully subsidized by the university and the State of California. A third of its authors are faculty members of the university. The press publishes over 250 new books and almost four dozen multi-issue journals annually, in the humanities, social sciences, and natural sciences, and maintains approximately 4,000 book titles in print. It is also the digital publisher of Collabra and Luminos open access (OA) initiatives. The University of California Press publishes in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taking Aim At The Brand Bullies
{{disambiguation ...
Taking or takings may refer to: * Theft, illicit taking * The acquisition of land under eminent domain * Take (hunting) or taking, an action that adversely affects a species * Kidnapping of persons See also * * * * Take (other) * Taken (other) * Took (other) * Acquisition (other) * Expropriation * Resumption (other) Resumption may refer to: * Eminent domain * The Specie Payment Resumption Act The Specie Payment Resumption Act of January 14, 1875 was a law in the United States that restored the nation to the gold standard through the redemption of previously-un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Education For Everyday Life
Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies politics and government is referred to as political science. It may be used positively in the context of a "political solution" which is compromising and nonviolent, or descriptively as "the art or science of government", but also often carries a negative connotation.. The concept has been defined in various ways, and different approaches have fundamentally differing views on whether it should be used extensively or limitedly, empirically or normatively, and on whether conflict or co-operation is more essential to it. A variety of methods are deployed in politics, which include promoting one's own political views among people, negotiation with other political subjects, making laws, and exercising internal and external force, includ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
