Richard Laermer (born September 16, 1961 in
Queens
Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
, New York) is the author of eight books and CEO of RLM Public Relations, a
PR firm he founded in 1991. He lived in New York,
Connecticut
Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its capita ...
, and
La Quinta, California
La Quinta ( Spanish for "The Fifth") is a desert resort city in Riverside County, California, United States. Located between Indian Wells and Indio, it is one of the nine cities of the Coachella Valley. The population was 37,467 at the 2010 c ...
.
Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including
Georgia Southern, and he is quoted as a reference on
marketing effectiveness
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ...
,
marketing strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market.
Strategic marketing emerged in the 1970s/80s as a distinct field of study, further buil ...
,
consumerism
Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the su ...
, advertising and "
no comment
No comment is a phrase used as a response to journalistic inquiries which the respondent does not wish to answer. Public figures may decline to comment on issues they are questioned or have nothing to say about the issue at the time.
''No commen ...
." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''
Guardian''.
In 2007, Laermer was inducted into the ''PR News'' Hall of Fame.
Bibliography
* 2011: Trendspotting for the Next Decade (2008;
McGraw-Hill
McGraw Hill is an American educational publishing company and one of the "big three" educational publishers that publishes educational content, software, and services for pre-K through postgraduate education. The company also publishes refere ...
)
* Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007;
HarperCollins
HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News ...
) (2009)
* Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003;
Bloomberg Press) (2004)
* Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002;
W. W. Norton & Company) (2001) (2000) (1999) (1998)
* Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002;
Perigee Trade)
* Get on with It: The Gay and Lesbian Guide to Getting Online (1997;
Broadway Books
Broadway Books, an imprint of the Crown Publishing Group, a Division of Random House, Inc., released its first list in Fall, 1996. Broadway was founded in 1995 as a unit of Bantam Doubleday Dell a unit of Bertelsmann. Bertelsmann acquired Rand ...
)
* Gay and Lesbian Guide to New York City (1994;
Plume)
* Bargain Hunting in Greater New York (1990;
Prima Lifestyles)
References
External links
RLM Public Relations
''Punk Marketing''
Articles by Laermer
''Huffington Post'' Author Page
Articles about Laermer
Punk Marketing
{{DEFAULTSORT:Laermer, Richard
Living people
American non-fiction writers
American chief executives
1961 births
People from La Quinta, California