Beer In Slovenia
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Beer In Slovenia
Beer in Slovenia is dominated by the pale lager market. The most commonly known brands of Slovenian beer, now united under the same parent company, are Laško and Union, although a number of smaller breweries exist. History There were several minor breweries in Slovenia before the 19th century. The first lager brewery, the Laško Brewery, was established in 1825 in Laško. Beers Today, two major beers dominate the market and both breweries are currently owned by Laško Brewery (Pivovarna Laško) after buying Union brewery with the Interbrew. Both breweries offer a variety of beers, but the most popular are plain lagers, Union beer and Laško/Zlatorog beer. The main beer is lager, drunk in over 95% of the cases. Since both are lagers, the beers are similar. Laško is a bit more bitter. Union is the beer of the capital city, Ljubljana and Laško is mostly drunk elsewhere. Estimates give Laško beer a 60% market share. Together with the two main breweries, there are aro ...
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Koper, Slovenia (35247533225) (2) (cropped)
Koper (; it, Capodistria, hr, Kopar) is the fifth largest city in Slovenia. Located in the Istrian region in the southwestern part of the country, approximately five kilometres () south of the border with Italy and 20 kilometres () from Trieste, Koper is the largest coastal city in the country. It is bordered by the satellite towns of Izola and Ankaran. With a unique ecology and biodiversity, it is considered an important natural resource. The city's Port of Koper is Slovenia's only container port and a major contributor to the economy of the Municipality of Koper. The influence of the Port of Koper on tourism was one of the factors in Ankaran deciding to leave the municipality in a referendum in 2011 to establish its own municipality. The city is a destination for a number of Mediterranean cruising lines. Koper is the main urban centre of the Slovenian Istria, with a population of about 25,000. Aleš Bržan is the current mayor, serving since 2018. The city of Koper is offici ...
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Pale Lager
Pale lager is a very pale-to-golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brewing and malt making techniques back to the Spaten Brewery in Germany and applied them to existing lagering methods, resulting in a less dark, red-colored beer. This technique was applied by Josef Groll, the famous Bavarian brewmaster, hired by Měšťanský pivovar in the city of Pilsen, Bohemia, Austria-Hungary (now Czech Republic) with local ingredients, resulting in the first pale lager Pilsner Urquell in 1842. The resulting Pilsner beers—pale-colored, lean and stable—gradually spread around the globe to become the most common form of beer consumed in the world today. History Bavarian brewers in the sixteenth century were required by law to brew beer only during the cooler months of the year. In order to have beer available dur ...
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Slovenia
Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, and the Adriatic Sea to the southwest. Slovenia is mostly mountainous and forested, covers , and has a population of 2.1 million (2,108,708 people). Slovenes constitute over 80% of the country's population. Slovene, a South Slavic language, is the official language. Slovenia has a predominantly temperate continental climate, with the exception of the Slovene Littoral and the Julian Alps. A sub-mediterranean climate reaches to the northern extensions of the Dinaric Alps that traverse the country in a northwest–southeast direction. The Julian Alps in the northwest have an alpine climate. Toward the northeastern Pannonian Basin, a continental climate is more pronounced. Ljubljana, the capital and largest city of Slovenia, is geogr ...
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Laško Brewery
Laško Brewery ( sl, Pivovarna Laško) is the largest brewery in Slovenia. It is located in Laško and named after the town. The brewery was founded in 1825 by Franz Geyer, a gingerbread baker and mead producer. After World War II ended in 1945, Laško was the fifth-largest in Yugoslavia, and by 1991 it was the largest among 28 Yugoslav breweries. It lost much of the Yugoslav market in 1991 after Slovenia declared independence and during the resulting Ten-Day War, although sales rebounded during the 1990s. In 2016 Laško and Union were formally merged into ''Pivovarna Laško Union d.d.'' under the Owner Heineken. History of brewing in Laško In 1825, the physician and lecturer Franz Geyer set up a craft brewery in the former Valvasor Hospital (1st location - today's Hotel Savinja), where the first brewer in Laška probably brewed stone beer (Steinbier), which was otherwise known in Carinthia, for thirteen years. However, it is not known whether he did not know how to make t ...
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Union Brewery (Slovenia)
Union Brewery ( sl, Pivovarna Union) is one of the largest breweries in Slovenia. It was formed in 1864 in Ljubljana and became part of Heineken International in 2015. Since 1987 it also includes a museum of beer. History The first record of beer brewing in Ljubljana is from 1592. The brewery was founded in 1864 as a small family business by Ivan and Peter Kosler as Kosler brewery. The actual birth of the Union brand dates back to 1909 when Kosler brothers, due to the increase in sales and the great market potential of the then Austro-Hungarian empire, founded the Pivovarna Union joint venture with the contribution of Credit and Trade Institute in Vienna. This joint stock company consisted of the union of the breweries of the Kosler brothers with the Reininghaus AG and Puntigam brewery in Graz. Between 1910 and 1926, Pivovarna Union acquired several small Slovenian brewery factories. In 1910, it acquired the Auer and Perless brewery in Ljubljana, in 1911 the "Perless" brewery in ...
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Breweries
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer has taken place since at least 2500 BC; in ancient Mesopotamia, brewers derived social sanction and divine protection from the goddess Ninkasi. Brewing was initially a cottage industry, with production taking place at home; by the ninth century, monasteries and farms would produce beer on a larger scale, selling the excess; and by the eleventh and twelfth centuries larger, dedicated breweries with eight to ten workers were being built. The diversity of size in breweries is matched by the diversity of processes, degrees of automation, and kinds of beer produced in breweries. A brewery is typically divided into distinct sections, with each section reserved for one part of the brewing process. History Beer may have been known in Neolith ...
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Establish
Establishment may refer to: * The Establishment, a dominant group or elite that controls a polity or an organization * The Establishment (club), a 1960s club in London, England * The Establishment (Pakistan), political terminology for the military deep-state in Pakistan * Establishment of a state religion or established church * Establishment, participation in economic life "on a stable and continuous basis" in the European Single Market * ESTABLISHED, a Transmission Control Protocol connection state See also * * * Anti-establishment, in opposition to the conventional social, political, and economic principles of a society * Dissolution (law), with respect to an entity that was previously legally established * Disestablishmentarianism, a movement to end the Church of England's status as an official church * Establiments, a residential district in the Balearic Islands * Establishment Clause of the First Amendment to the United States Constitution, forming the right of freedom ...
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Laško
Laško (; german: Tüffer) is a spa town in eastern Slovenia. It is the seat of the Municipality of Laško. The area is part of the traditional region of Styria. The municipality is now included in the Savinja Statistical Region. The town is located at the foothills of Hum Hill on the Savinja River. It was first mentioned in written documents dating to 1227 and was granted town privileges in 1927. It is known to have been settled since the Iron Age and Roman archaeological finds are common in the area, though the precise location of the Roman settlement is not known. Today the town is best known for its annual Festival of Beer & Flowers (''Pivo - Cvetje'') and the local Laško Brewery, the largest brewery in the country. In 2010, Laško was heavily affected by flooding. The town's coat of arms depicts three white fleurs-de-lis on a blue field. Name Laško was attested in written sources in 1145 under the German name ''Tyver'' (and as ''Tyvre'' in 1182, ''Tyuer'' in 1342, and ''T ...
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Interbrew
Interbrew is subsidiary of Anheuser-Busch InBev SA/NV is based in Breda, Netherlands. It has one subsidiary, Ambev S.A. of São Paulo, Brazil. Brands Interbrew brands have historically included Budweiser, Stella Artois, Boddingtons, Beck's, Staropramen, Bass and Leffe, although many have spun off to their own companies including Bass, which is now owned by Molson Coors. History Having its roots in Leuven, Interbrew was formed in 1987 when ''Brouwerij Artois'', the Flemish brewers of Stella Artois (established before 1366) merged with Walloon-based brewer Piedboeuf. International expansion began when Interbrew acquired the notable Canadian brand Labatt. The transaction also included Labatt's assets, which included the Toronto Blue Jays baseball club, the Toronto Argonauts football club, and The Sports Network (the latter being immediately resold to NetStar Communications due to Canadian media ownership regulations). In 2000, Interbrew acquired Bass and Whitbread in the UK. In ...
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Lager
Lager () is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storage", as the beer was stored before drinking, traditionally in the same cool caves in which it was fermented. As well as maturation in cold storage, most lagers are distinguished by the use of ''Saccharomyces pastorianus'', a "bottom-fermenting" yeast that ferments at relatively cold temperatures. Etymology Until the 19th century, the German word ''Lagerbier'' ( de) referred to all types of bottom-fermented, cool-conditioned beer in normal strengths. In Germany today, it mainly refers to beers from southern Germany, either "Helles" (pale) or "Dunkel" (dark). Pilsner, a more heavily hopped pale lager, is most often known as "Pilsner", "Pilsener", or "Pils". Other lagers are Bock, Märzen, and Schwarzbier. In the United Kingdom, the term c ...
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Ljubljana
Ljubljana (also known by other historical names) is the capital and largest city of Slovenia. It is the country's cultural, educational, economic, political and administrative center. During antiquity, a Roman city called Emona stood in the area. Ljubljana itself was first mentioned in the first half of the 12th century. Situated at the middle of a trade route between the northern Adriatic Sea and the Danube region, it was the historical capital of Carniola, one of the Slovene-inhabited parts of the Habsburg monarchy. It was under Habsburg rule from the Middle Ages until the dissolution of the Austro-Hungarian Empire in 1918. After World War II, Ljubljana became the capital of the Socialist Republic of Slovenia, part of the Socialist Federal Republic of Yugoslavia. The city retained this status until Slovenia became independent in 1991 and Ljubljana became the capital of the newly formed state. Name The origin of the name ''Ljubljana'' is unclear. In the Middle Ages, both ...
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Market Share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10percent share in that market. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, ...
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